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5 results on '"Fontela Baró, Bárbara"'

1. Corporate Communication, Marketing, and Video Games

Author

Costa-Sánchez, Carmen, Fontela Baró, Barbara, Kacprzyk, Janusz, Series Editor, Túñez-López, Miguel, editor, Martínez-Fernández, Valentín-Alejandro, editor, López-García, Xosé, editor, Rúas-Araújo, Xosé, editor, and Campos-Freire, Francisco, editor

Published
2019
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2. Corporate Communication and Social Media. Spanish Companies’ Communicative Activity Index on the Audiovisual Social Networks

Author

Fontela Baró, Bárbara, Costa-Sánchez, Carmen, Kacprzyk, Janusz, Series editor, Pal, Nikhil R., Advisory editor, Bello Perez, Rafael, Advisory editor, Corchado, Emilio S., Advisory editor, Hagras, Hani, Advisory editor, Kóczy, László T., Advisory editor, Kreinovich, Vladik, Advisory editor, Lin, Chin-Teng, Advisory editor, Lu, Jie, Advisory editor, Melin, Patricia, Advisory editor, Nedjah, Nadia, Advisory editor, Nguyen, Ngoc Thanh, Advisory editor, Wang, Jun, Advisory editor, Freire, Francisco Campos, editor, Rúas Araújo, Xosé, editor, Martínez Fernández, Valentín Alejandro, editor, and García, Xosé López, editor

Published
2017
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4. Join, la nueva forma de comunicarse en el trabajo

Author

Fontela Baró, Bárbara, Rodríguez Limas, Alicia, Barneche Naya, Viviana, Quintas Froufe, Natalia, and Universidade da Coruña. Facultade de Ciencias da comunicación

Subjects
Comunicación interna, Aplicacións móbis, Internal communication, Comunicación corporativa, Mobile applications, Business communication, Aplicaciones móviles, Corporate communication, Comunicación empresarial
Abstract

[Resumen] Join es una aplicación para gestionar la comunicación corporativa interna en pymes de manera fácil, rápida y con pocos recursos. El producto digitaliza los soportes tradicionales de comunicación interna, como la revista corporativa o el tablón de anuncios. El proyecto lo completan la estrategia de comunicación de la aplicación, con un spot realizado íntegramente con animación 3d, una estrategia en redes sociales y una página web informativa; y el caso real de la implantación de un prototipo de Join en la Facultad de Ciencias de la Comunicación de la Universidade da Coruña [Resumo] Join é unha aplicación para xestionar a comunicación corporativa interna en pemes de maneira fácil, rápida e con poucos recursos. O produto dixitaliza os soportes tradicionais de comunicación interna, como a revista corporativa ou o taboleiro de anuncios. O proxecto complétano a estratexia de comunicación da aplicación, cun anuncio realizado integramente con animación 3d, unha estratexia en redes sociais e unha páxina web informativa; e o caso real da implantación dun prototipo de Join na Facultade de Ciencias da Comunicación da Universidade da Coruña [Abstract] Join is an easy, fast and inexpensive internal communication management software. The product digitalizes traditional internal communication tools, such as corporate magazines and noticeboards. The project also includes the communication strategy for the product: a 3D animation advertisement, a social media strategy and an information website; as well as the real case of a Join prototype implementation at University of A Coruña Communication Science Faculty Traballo fin de grao (UDC.COM). Comunicación audiovisual. Curso 2014/2015

Published
2016

5. Relaciones Públicas y social media. Proactividad de las empresas españolas en las redes sociales audiovisuales.

Author

Costa-Sánchez, Carmen and Fontela Baró, Bárbara

Abstract

The current work studies the situation of main companies in audiovisual social media. These companies are placed in the top positions of the 2014 Merco (Corporative Reputation Business Monitor) ranking according to corporative reputation. The objective of the study is double. First, it pretends to analyse the presence, it means, in which of these channels companies are present. Second, for obtaining more realistic results, it searches to evaluate their degree of proactivity because presence is not the same as utilization neither proactivity. Results show that attending to Spanish companies presence, Youtube and Linkedin are the main social media. Attending to proactivity, Vine, Linkedin and Youtube stand out. The analysis of the circuit of content confirms that the images and photographies are more recycled than video. It would be of interest rethinking the strategy in social media to set where companies want to be and with what objective. [ABSTRACT FROM AUTHOR]

Published
2016
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