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5. Discovering the potential of an nZVI-biochar composite as a material for the nanobioremediation of chlorinated solvents in groundwater: Degradation efficiency and effect on resident microorganisms

Author

Semerád, Jaroslav, Ševců, Alena, Nguyen, Nhung H.A., Hrabák, Pavel, Špánek, Roman, Bobčíková, Kateřina, Pospíšková, Kristýna, Filip, Jan, Medřík, Ivo, Kašlík, Josef, Šafařík, Ivo, Filipová, Alena, Nosek, Jaroslav, Pivokonský, Martin, and Cajthaml, Tomáš

Published
2021
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25. DAROVANÉ POTRAVINY: spolupráce obchodních retezcu s oprávnenými príjemci.

Author

Filipová, Alena, Mokrejšová, Veronika, and Zeman, Jirí

Abstract

Copyright of Výživa a Potraviny is the property of Spolecnost pro Vyzivu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023

28. Removal of Per- and Polyfluoroalkyl Substances Including Restricted Representatives and Their Alternatives from Sewage Sludge and Sea Sand by Pyrolysis

Author

Husek, Matej, primary, Semerád, Jaroslav, additional, Skoblia, Siarhei, additional, Moško, Jaroslav, additional, Filipová, Alena, additional, Beňo, Zdeněk, additional, Jeremiáš, Michal, additional, Cajthaml, Tomas, additional, Komárek, Michael, additional, and Pohořelý, Michael, additional

Published
2022
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32. Microbial communities in local and transplanted soils along a latitudinal gradient

Author

Heděnec, Petr, primary, Jílková, Veronika, additional, Lin, Qiang, additional, Cajthaml, Tomáš, additional, Filipová, Alena, additional, Baldrian, Petr, additional, Větrovský, Tomáš, additional, Krištůfek, Václav, additional, Chroňáková, Alica, additional, Setälä, Heikki, additional, Tsiafouli, Maria A., additional, Mortimer, Simon R., additional, Kukla, Jaroslav, additional, and Frouz, Jan, additional

Published
2019
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33. Nano zero-valent iron aging interacts with the soil microbial community: a microcosm study

Author

Wu, Songlin, primary, Cajthaml, Tomáš, additional, Semerád, Jaroslav, additional, Filipová, Alena, additional, Klementová, Mariana, additional, Skála, Roman, additional, Vítková, Martina, additional, Michálková, Zuzana, additional, Teodoro, Manuel, additional, Wu, Zhaoxiang, additional, Martínez-Fernández, Domingo, additional, and Komárek, Michael, additional

Published
2019
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34. Changes in the retail market structure through the prism of consumer behaviour.

Author

Filipová, Alena, Mokrejšová, Veronika, and Zeman, Jiří

Abstract

The development of e-commerce (e-tail, electronic retailing) has become the reason for many changes in the entire retail industry, including brick-and-mortar retailing during the past years. The changes do not affect only the companies but also consumer behaviour. From the gradual growth of sales in e-commerce and its share on the total retail sales, it can be demonstrated that a part of consumer demand transfers to the online environment. However, this transfer is neither evenly distributed, not absolute. There are many noticeable differences, e.g., according to the assortment or socio-demographic structure of consumers (etc.). Simultaneously, based on selected statistic indicators, it can be observed that the structure of retail has been changing. This paper aims to assess the relationship between the growth in online sales and changes in the retail market structure. [ABSTRACT FROM AUTHOR]

Published
2021

36. Pharmaceuticals, benzene, toluene and chlorobenzene removal from contaminated groundwater by combined UV/H 2 O 2 photo-oxidation and aeration

Author

Lhotský, Ondřej, primary, Krákorová, Eva, additional, Mašín, Pavel, additional, Žebrák, Radim, additional, Linhartová, Lucie, additional, Křesinová, Zdena, additional, Kašlík, Josef, additional, Steinová, Jana, additional, Rødsand, Torgeir, additional, Filipová, Alena, additional, Petrů, Klára, additional, Kroupová, Kristýna, additional, and Cajthaml, Tomáš, additional

Published
2017
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41. Combination of nanoscale-zero-valent iron and organic substrate stimulation for efficient remediation of co-mingled plume contaminated with Cr(VI) and chlorinated solvents

Author

Cajthaml, Tomas, primary, Němeček, Jan, additional, Piokorný, Petr, additional, Lhotský, Ondřej, additional, Knytl, Vladislav, additional, Najmanová, Petra, additional, Steinová, Jana, additional, Černík, Miroslav, additional, Filipová, Alena, additional, and Filip, Jan, additional

Published
2016
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42. Problems of Inter-Cultural Communication in Air Transportation

Author

Filipová, Alena, Moravcová, Mirjam, and Müller, Karel

Subjects
regulations, Communication, passengers, Problems in intercultural communication of aviation personnel with passengers in air transport, aviation personnel
Published
2012

46. Efektivita zákona o významné tržní síle.

Author

Filipová, Alena, Mokrejšová, Veronika, and Zeman, Jiří

Abstract

Act No. 395/2009 Coll. on the Significant Market Power in the Sale of Agricultural and Food Products and Abuse thereof belongs to the specific legislation, through which the state regulates private law relationships between suppliers and buyers. The Act came into force in February 2010 after nearly a decade of its preparation and was accompanied by cut ones discussion of lawmakers, politicians, stakeholders and experts. During the period of its existence, the law is criticized both for its quality of legal and factual content. This study aims to assess the effectiveness of the law either in terms of its preventive and repressive action. The law was adopted with the expectation that it will help improve relations between suppliers and retail chains, empower suppliers and eliminate unfair practices. The team of authors has conducted an extensive primary research among suppliers. Evaluation of the results of this research and description of the findings of the Office for the Protection of Competition will then answer the question of whether the Act fulfilled the expectations and whether it is effective. [ABSTRACT FROM AUTHOR]

Published
2014

47. Digital communication of banks with a selected customer segment

Author

Vojtěchová, Kristýna, Filipová, Alena, and Fišerová, Kateřina

Subjects
Digital communication, On-line communication, Communication, Banka, Komunikace, Sociální sítě, Social networks, Digitální komunikace, On-line komunikace, Bank
Abstract

The topic of my Diploma Thesis is Digital communication of banks with a selected customer segment. The target group is created by people aged 18 to 30. The goal of the thesis is to find out the preferences of young people how their banks should communicate with them through digital technologies. To find out the preferences, I will use published studies and my own survey. In response to the findings, I will try to recommend the right digital communication with young generation. The theoretical part of this thesis is devoted to topics such as communication and customer. This part will concentrate on on-line communication and social networks. The practical part will focus on current digital communicaton of banks, it will present the results of my survey and recommendation for the banks for the future.

Published
2017

48. Bata - Research on Brand's Position

Author

Dlouhý, Petr, Filipová, Alena, and Zeman, Jiří

Subjects
postavení značky, generace X, image značky, brand image, generation Z, generation X, generation Y, výzkum značky, generace Z, brand position, generace Y, brand awareness, brand equity, brand, Bata, hodnota značky, značka, povědomí o značce, brand research, identita značky, Baťa, brand identity
Abstract

The main objective of this diploma thesis was to find out about the position of the brand Bata among consumers of generations X, Y and Z. Thesis is divided in two parts. While the theoretical part examines brand as such, research on the position of the brand Bata is the core of the practical part. The theoretical part takes a closer look at brand's definition, its components, identity, image and personality. Brand's meaning and functions as well as brand equity are also subject to the part of this thesis dedicated to brand. Separate chapters cover Bata as a brand and introduction of generations X, Y, Z. These are main ingredients to the research. The outcome of the research is analyzed in the practical part. Questionnaires were the mean to find out more about the brand awareness and associations with the brand. Furthermore, the questionnaires focused on the characteristics of the respondents as of customers and potential targets for marketing communication. Analysis of the research's results provided an intergenerational comparison of the position of the brand Bata as well as a base for recommendations regarding the targetting of the marketing communication towards generations X, Y, and Z.

Published
2017

49. Marketing strategy of football club SK Slavia Prague

Author

Ježek, Tomáš, Zeman, Jiří, and Filipová, Alena

Subjects
marketingová strategie, football club, fotbalový klub, marketingová komunikace, sportovní marketing, marketing communication, marketing strategy, SK Slavia Prague, sport marketing, SK Slavia Praha
Abstract

Bachelor's thesis is concerned with the current marketing strategy of football club SK Slavia Prague. Its main aim is to evaluate the strategy. The thesis is divided into four chapters. The first chapter is theoretical with an introduction to marketing communication and sport marketing. The second chapter is focused on football club SK Slavia Prague. There is a description of its current situation with a focus on its current marketing strategy. In the third chapter the results of conducted marketing research, which measures the awareness of marketing activities of SK Slavia Prague, can be found. In the last chapter of this bachelor's thesis is stated interpretation of results of the marketing research and subsequently evaluation of current marketing strategy of football club SK Slavia Prague.

Published
2017

50. Marketing Communication of Green Ways Company

Author

Valentová, Lucie, Zeman, Jiří, and Filipová, Alena

Subjects
etika podnikání, marketingový mix, marketing, marketingová komunikace, osobní prodej, marketing communication, personal selling, business ethics, marketing mix
Abstract

The bachelor thesis is focused on the marketing communication of the Green Ways company. The aim of the thesis is to assess the current marketing communication and based on questionnaire research appraise, whether it is executed efficiently. The research shows that the company´s marketing communication is relatively effective, imperfections are rather seen at salespeople of the Green Ways company. The thesis might be contribution to the aforementioned salespeople, who have the opportunity to increase the efficiency of their work, based on the results of the research.

Published
2017

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