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Hewlett-Packard Co. developed a framework for aligning business and IT strategy. It has allowed the company to make process changes regardless of the limitations of existing technology and it makes visible the changes new technologies and processes have on each other. Most important, the framework enjoys a high level of commitment from people throughout the organization.

The new competitive environment requires management to take a dynamic approach in the development and implementation of the corporate strategy. This means that the traditional practice of taking a uni-directional approach to strategic development is no longer practical and should therefore be discarded. A recommendable structured approach for dynamic strategy design and implementation is one that covers three continuously and concurrently operated independent processes, specifically strategic options, strategic evaluation and strategic change. This technique facilitates the analysis of the environmental conditions, identification of alternative strategic options and examination of factors related to its implementation. For quick implementation, the strategy should be aligned with the operations and supporting strategies with the help of communication and measurement trees.