1. Letters to the Editor.
- Author
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McNeely, E. L., Hinckley, G. F. Stedman, Wolfe, T. J., Carlin, Gabriel S., Bryan, L. M., Glasberg, Andrei, Snyder, George L., Rumsey, James L., Mandell, David, Fernald Jr., Charles E., Lovell Jr., Robert M., Estes, Robert M., Sharwell, William G., Fishwick, John P., David, Jacques S., McCormick, Cliff E., Prabhu, P. R., Helman, Amir, Johannessen, Edward, and Helferich, Omar Keith
- Subjects
LETTERS to the editor ,INDUSTRIALIZATION ,ADVERTISING ,CHIEF financial officers ,CORPORATE directors ,MANAGEMENT ,BUSINESS success - Abstract
Several letters to the editor are presented in response to articles in the September-October 1976 issue including "The Industrialization of Service," "Mass Advertising: The Message, Not the Measure" and "The Chief Financial Officer as Activist." Also presented are letters regarding "The Case for Counsel to Outside Directors," "Planing on the Left Side and Managing on the Right" and "Winner Can Be a Loser," in the July-August 1976 issue.
- Published
- 1976