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This chapter offers an innovative approach to determine success factors in an international horse show jumping event. The selected event is settled in Madrid, Spain, as part of a larger international championship, with relevance from the economic perspective. It addresses an innovative method in the sports industry for measuring strengths and weaknesses: Importance-Performance Analysis (IPA). This chapter is based on a case study that addresses event evaluation from a practical approach. Different priorities are established from the analyzed data, mainly related to the food and beverage service, the organizational aspect, comfort, and event environment. Although this is an event-focused chapter, it has great implications for other markets in the sports industry. Hence, this chapter has great implications for practitioners, educators, university students, and researchers. Sin financiación SPI 2022 UEM

The main objective of the present study was to assess the strategies, difficulties, and management issues that general managers of golf clubs in Spain have had to face based on their self-reported experience, specifically in the decisions carried out during lockdown and the restrictions period after. Sin financiación SPI 2022 UEM

The purpose of this study was to explore the insights from Real Madrid Club de Fútbol (CF) about how value was created and captured by participating in different value offerings with variety of actors to gain a differentiation position in the competitive scope of the football business. We utilized a case study, relying on semi-structure interviews with eight directors, who worked in the club and the multiple sources of secondary documents. The results revealed that Real Madrid CF generated seven value capturing strategies through the value co-creation with global supporters, sponsors, corporate partners and social media. This case study intended to contribute to the sports marketing literature by examining how the club has transformed value-creating activities into value captures to sustain their competitive advantage, through implementation of marketing strategies such as; recruitment of star players who pay their way, brand extension in Middle East countries, organizing international friendly matches, establishment of Real Madrid Graduate School for business education and developing new projects such as theme parks and virtual fan experiences., Bu çalışmanın amacı, Real Madrid Futbol Kulübü’nün, futbolun yarattığı rekabetçi piyasada farklı bir konum elde etmek için farklı değer önerilerinin, kulüp aktörleri tarafından nasıl yaratıldığı ve yakanlandığı konusunda anlayış sağlamaktır. Mevcut çalışma, kulübte çalışan sekiz üst düzey yöneticisi ile gerçekleştirilmiş olan yarı yapılandırılmış görüşmelere ve ikincil kaynaklardan elde edilen verilere dayandırılan bir durum çalışmasıdır. Araştırmanın sonuçları, Real Madrid FK’nin, global taraftarlar, sponsorlar, kurumsal ortaklar ve sosyal medya ile birlikte yarattığı değerler vasıtasıyla yedi değer yakalama stratejisi belirlediğini ortaya koymuştur. Bu durum çalışması, kulübün geliştirdiği (a) kendi ücretlerini karşılayan oyuncuların alınması, (b) Orta Doğu ülkelerine olan marka genişlemesi, (c) uluslararası futbol maçları düzenlenmesi, (d) Real Madrid okullarında spor liderlerinin yetiştirilmesi ve (e) eğlence parkları ve sanal taraftar deneyimleri gibi yeni projelerin geliştirilmesi gibi değer yaratma faaliyetlerinin nasıl değer yakalama stratejilerine dönüştüğünü ortaya koyarak, spor pazarlaması alan yazınına katkı sağlamaktadır.

Sin financiación No data 2021 UEM

Sin financiación SPI 2018 UEM

This research aimed to analyze the opinions and thoughts of main stakeholders (clubs and sponsors) in the Spanish esport industry about the sponsorship objectives and actions carried out in 2021 and the future investment plans and improvements for 2022. Because of this objective, we can establish the following research questions: - Are esports a safe investment for sponsor companies? - What are the main sponsorship objectives for companies and clubs? Are there differences between endemic and non-endemic brands in these objectives? - What are the improvements that can be applied to the sponsorship agreements between companies and clubs? Sin financiación No data 2021 UEM

Sin financiación SPI 2018 UEM

This study aimed to measure the economic impact, satisfaction, tourist impact, and return on sponsorship objectives of the partner brands in a Marathon held in 2019 in a city of about 200,000 inhabitants. The event included the marathon, half marathon, and relay marathon races. A total of 293 surveys were conducted out of a total of 1167 participants. Most of the registered participants lived the city of the event (58%, n=740), other parts of Spain (40%, n=510), and a smaller group (2%) from abroad (n=26). The direct impact was measured using the cost-benefit analysis methodology (CBA) and reached the amount of € 134,057.42. Additionally, the indirect impact was evaluated using Input-Output tables, obtaining an estimate of €73,866.83. For the analysis of tourist impact and satisfaction, descriptive statistics and non-parametric tests for means comparison were applied. We did not observe significant differences in most of the analyzed variables, but we found high valuations in promotional recognition, pride, tourism, and city’s link with sports. Finally, the sponsorship recall of the participating brands is higher in the induced recall compared to the spontaneous, except in the case of the main sponsor, with high recall in both types of recall. El objetivo de este estudio fue medir el impacto eco-nómico, la satisfacción, el impacto turístico y el retorno de objetivos de patrocinio de las marcas colaboradoras en un maratón celebrado en 2019 en una ciudad española de cerca de 200.000 habitantes. El evento incluyó las pruebas de maratón, media maratón y maratón por relevos. Se realizó un total de 293 encuestas de un total de 1276 inscritos. La mayor parte de estos residían en la ciudad del evento (58%, n=740), en otros puntos de España (40%, n=510) y un grupo más pequeño (2%) en el extranjero (n=26). El impacto directo se midió utilizan-do la metodología de análisis coste beneficio (ACB) y alcanzó la cifra de 134,057.42 €. Adicionalmente se evaluó el impacto indirecto utilizando tablas Input-Output obteniendo una estimación de 73,866.83 €. Para el análisis del impacto turístico y satisfacción se aplicaron estadísticos descriptivos y test no paramétricos de comparación de medias. No se observaron diferencias significativas en la mayoría de variables, con valoraciones elevadas en reconocimiento promocional de la ciudad del evento, orgullo, turismo y vinculación de dicha ciudad con el deporte. Finalmente, el recuerdo de patrocinio de las marcas participantes es superior en los recuerdos inducidos respecto a los espontáneos, salvo en el caso del patrocinador principal, con elevado recuerdo en ambos tipos de recuerdo. Actividad Física y Deporte

El éxito de los eventos deportivos depende, en gran medida, de las percepciones de los espectadores. Para ello, es preciso una gestión eficiente de los servicios ofrecidos. En España, los eventos de hípica están creciendo en importancia. El presente estudio tiene por objetivo evaluar la importancia y la valoración de los asistentes a un evento de hípica, en función de si habían asistido previamente a eventos similares o no. Para ello, se accedió a una muestra de 367 espectadores (53,1% habían asistido previamente a eventos de hípica similares; 46,9% no había asistido). Se distribuyó un cuestionario basado en el Análisis de Importancia-Valoración con los mismos 10 ítems en cada una de las dos escalas (importancia y valoración). Los resultados obtenidos evidencian el nivel de exigencia de los espectadores, de los cuales se obtuvieron niveles de importancia más elevados que de valoración. Se establecieron diferencias significativas entre los espectadores con experiencia previa, con puntuaciones más elevadas en los aspectos deportivos, y los espectadores sin experiencia previa, con puntuaciones más elevadas en las actividades anexas en el recinto. Estos datos se consideran de utilidad para mejorar el servicio ofrecido en función de las características de cada segmento. The success of sporting events depends, to a large extent, on the perceptions of the spectators. For this, an efficient management of the services offered is necessary. In Spain, equestrian events are growing in importance. The present study aims to evaluate the importance and the performance of spectators of an equestrian event, depending on whether they had previously attended similar events or not. A sample of 367 spectators was accessed (53.1% had previously attended similar equestrian events; 46.9% had not attended previously). A questionnaire based on Importance-Performance Analysis was distributed with the same 10 items (importance and performance). The results obtained show the level of demanding profile of the spectators, of which higher levels of importance were obtained than of performance. Significant differences were established between spectators with previous experience, with higher scores in sports aspects, and spectators without previous experience, with higher scores in extra activities in the venue. These data are considered useful to improve the service offered based on the characteristics of each segment. Sin financiación No data 2021 UEM

Sin financiación SPI 2018 UEM

Sin financiación No data WoS UEM

El objetivo de este estudio fue elaborar una herramienta específica para evaluar el nivel de implantación de buenas prácticas en la organización de programas deportivos orientados al fomento y mejora de la salud. Para ello, se diseñó un instrumento ad hoc partiendo de una revisión bibliográfica previa al que se llamó "Piloto de Trabajo". Este documento fue sometido a la revisión de un grupo de discusión hasta obtener un nivel de consenso adecuado. Seguidamente, se realizó una prueba piloto por dos investigadores de manera independiente, seleccionando 5 programas de buenas prácticas deportivas saludables en España. La versión final de la herramienta quedó compuesta por un total de 21 ítems, divididos en dos bloques: común (4 ítems) y específico (17 ítems). El instrumento de medida, denominado EVESBEPRAH, mostró buenos índices de validez (V de Aiken ≥ .96) y fiabilidad (К = .8122). Esta herramienta pretende orientar a los planificadores de programas deportivos hacia las buenas prácticas en la promoción de la salud, la participación activa y la calidad, lo que puede implicar un aumento en la adherencia a la actividad física en diversas poblaciones. The aim of this study was to develop a specific tool to assess the level of implementation of good practices in the organisation of sports programmes aimed at promoting and improving health. For this purpose, an ad hoc instrument based on a prior literature review called "Pilot Work" was designed. This document was submitted for review by a discussion group until an adequate level of consensus was obtained. Then a pilot test was conducted by two researchers, independently, selecting five programmes for good healthy sporting practices in Spain. The final version of the tool consisted of a total of 21 items, divided into two blocks: Common (4 items) and specific (17 items). The measuring instrument known as EVESPRAH, showed good validity (V Aiken ≥ .96) and reliability (К = .8122) indices. This tool aims to guide planners of sports programmes for best practices in health promotion, active participation and quality, which can lead to an increase in adherence to physical activity in different populations. O objectgivo deste estudo foi elaborar uma ferramenta específica para avaliar o nível de implantação de boas práticas na organização de programas desportivos orentados para o fomento e melhoria da saúde. Para tal, delineou-se um instrumento ad hoc partindo de uma revisão bibliográfica prévia à que se chamou "Piloto de Trabalho". Este documento foi submetido a uma revisão de um grupo de discussão até ser obtido um nível de consenso adequado. Seguidamente, realizou-se uma prova piloto por dois investigadores independentes, selecionando 5 programas de boas práticas desportivas saudáveis em Espanha. A versão final da ferramenta ficou composta por um total de 21 itens, divididos em dois blocos: comum (4 itens) e específico (17 itens). O instrumento de medida, denominado EVESBEPRAH, mostrou bons índices de validade (V de Aiken ≥ .96) e fidelidade (К = .8122). Esta ferramenta pretende orientar a planificação de programas desportivos visando as boas práticas na promoção da saúde, a participação activa e a qualidade, o que pode implicar um aumento na adesão à actividade física em diversas populações.

Sin financiación SPI 2018 UEM

La legislación española ha incluido un nuevo indicador, llamado coste efectivo, para analizar el desarrollo de los servicios municipales (incluidos los deportivos) de forma homogénea, lo que podría sustituir al clásico indicador de gasto por habitante. Así, el objetivo de este artículo es analizar a las implicaciones del coste efectivo como medida de dimensionamiento del deporte a nivel municipal, tomando como referencia el tipo de gestión. Todos los municipios españoles de más de más de 20,000 habitantes formaron parte de este estudio, utilizando los datos procedentes de 2014 y 2015 (297 casos en 2014 y 273 en 2015). Se calcularon dos variables dependientes, gasto por habitante y coste por habitante en deporte, y se estimó un modelo de regresión por cada variable dependiente y año, utilizando el tipo de gestión como variable independiente (gestión directa centralizada, directa descentralizada o indirecta), así como diversos factores del entorno. Los modelos de gasto por habitante muestran más gasto (p0,05). Los coeficientes de las variables de control se mantienen estables en todos los modelos. Por tanto, el uso del coste efectivo por habitante sugiere que el nivel de servicios es similar independientemente el tipo de gestión. Spanish legislation has included a new indicator, effective cost, to analyze the development of municipal services (including sports) in a homogeneous way between the different management delivery forms, which could replace the classic indicator of spending per capita. Thus, the aim of this article is to analyze the implications of effective cost as a measure of sport dimension at the municipal level, taking as a reference the type of management. All Spanish municipalities with more than 20,000 inhabitants were part of this study, using data from 2014 and 2015 (297 cases in 2014 and 273 in 2015). Two dependent variables were calculated: per capita expenditure and per capita cost in sports. A regression model was estimated for each dependent variable and year, using the type of management as an independent variable (direct centralized management, direct decentralized or indirect), as well as various environmental factors. Per capita spending models show more spending (p0.05). The coefficients of the control variables remain similar in all models. Therefore, the use of the effective cost per inhabitant suggests that the level of services is similar regardless of the type of management. Proyecto Interno UEM (2017/UEM24) No data JCR 2019 0.327 SJR (2019) Q3, 120/207 Physical Therapy, Sports Therapy and Rehabilitation; Q4, 99/125 Sports Science 1.346 IDR (2019) C1, 4/43 Deporte UEM

Introduction Cystic fibrosis is the most lethal autosomal recessive disease with higher prevalence in Caucasian population [1]. More than 1,800 mutations have been identified and can be clustered in six functional groups, therefore, altering the secretion and absorption in different tissues. Recurrent infections result in an increased damage to the lungs that leads to hypoxia in peripheric tissues such as skeletal muscle. Then, skeletal muscle weakness displays very early in patients with CF [2]. Recent studies have shown that CFTR protein is expressed in skeletal muscle, and therefore CF has a direct effect in this tissue [3]. Both respiratory damage and muscular weakness result in a reduced exercise capacity that will lead to exercise intolerance and reduction of expectoration and pulmonary function. Objective: Determine the effect of a strength exercise program on muscle function in children with CF. Methods: 17 pediatric patients with CF participated in a randomized, prospective, controlled design. They were divided in two groups: Control Group (CG) (n=9; Age 12.43 ± 3.78 years; follow standard medical care), and Exercise Group (EG) (n=8; Age 12.75 ± 3.06 years; follow 8 weeks of supervised exercise program). We measured muscle strength by 5RM test of both the upper and lower limbs in pediatric weight training machines. Mean differences between groups and measurements was determined using a mixed multivariate analysis of variance. Results: The EG showed a significant improvement in strength relative to body weight compared to the CG (p=0.015). A large and significant effect size was observed on the leg press strength (p=0.003; η2p =0.514), bench press (p=0.008; η2p=0.428) and seated lateral row (p=0.008; η2p =0.435). Discussion: In this preliminary data it seems that the muscles of the CF pediatric patient can respond to exercise and improve muscle strength despite having CFTR deficit. Practical application: To maintain a correct body composition and physical condition in CF it’s related with better disease prognosis. Strength exercise programs may be a useful and capable tool to maintain and improve the body muscle mass in CF. Sin financiación No data 2019 UEM

Aim and Research Questions What are the aspects that parents take into consideration while making the decision about their child’s professional football (i.e., soccer) academy? The main objective of this research is to discover the priority aspects for parents of players of professional football clubs’ youth academies in Spain. Consequently, the secondary objective is to know the level of importance and performance of different elements of professional football academies, as well as the level of discrepancy between both levels. This information can be used later by marketing departments and player services departments of the academies in any of their management processes (recruitment, player loyalty, or parents’ satisfaction). The understanding of consumers expectations and behaviour towards professional youth football academies preferences could be key on the administration of financial and human resources. Sin financiación No data WoS No data Scopus 0.165 SPI – ICEE (2018), 263 de 272 General - Editoriales españolas UEM

The steering committee is the freely-appointed main governing body in Spanish sports federations. This study analyses the gender diversity of the members of the steering committees in the 61 Spanish sports federations, comparing the values with those found on the boards of directors of companies in other economic sectors. The evolution of the presence of women on steering committees in the period 2008-2013 is studied, and through the use of discriminant analysis it is analysed whether their gender diversity is statistically significantly related to the operational and economic performance of the federations. There is gender inequality on the steering committees, and although it is decreasing the situation does not significantly affect the operational and economic performance of Spanish sports federations. La junta directiva es el principal órgano de gobierno de libre designación en las federaciones deportivas españolas. En el presente trabajo se analiza la diversidad de género de los miembros que las componen en las 61 federaciones deportivas españolas, comparando los valores con los observados en los consejos de administración de las empresas de otros sectores económicos. Se estudia la evolución de la presencia de mujeres en las juntas directivas en el período 2008-2013 y, mediante el uso de un análisis discriminante, se analiza si de manera estadísticamente significativa su diversidad de género tiene relación con el rendimiento operacional y económico de las federaciones. La desigualdad de género existe en las juntas directivas y, aunque está disminuyendo, la situación no afecta significativamente a los resultados económicos y operacionales de las federaciones deportivas españolas. Sin financiación No data JCR 2019 0.179 SJR (2019) Q2, 347/1093 Cultural Studies; Q4, 977/1401 Education 0.804 IDR (2019) C1, 32/226 Educación; C2, 13/43 Deporte UEM

El objetivo de este estudio consiste en analizar y comparar los hábitos de vida (consumo de tabaco, alcohol y práctica de actividad física) y sus efectos en la salud respiratoria en una muestra de estudiantes universitarios. La percepción de síntomas respiratorios y los hábitos de vida de los estudiantes se realizaron a través de un cuestionario específico de salud respiratoria validado para la población general en las preguntas de calidad de vida, el Sant George Respiratory Questionnaire (SGRQ). La muestra estuvo compuesta por estudiantes universitarios sedentarios (n= 497) y estudiantes universitarios del Grado en Ciencias de la Actividad Física y del Deporte (n= 315). Los estudiantes universitarios sedentarios, los que consumían alcohol y los fumadores, exfumadores y fumadores pasivos obtuvieron puntuaciones de síntomas respiratorios más altas en el SGRQ (p

Sin financiación No data 2019 UEM

The Madrid Tennis Open represents one of the most important clay court tournaments on both the ATP and the WTA circuits. Year after year, the tournament grows consistently with an increase in the number of spectators and the presence of the best current tennis players. As a result, it seems relevant to know the tournament’s impact in Madrid. The aim of this research was to measure the attendees' profile, their expenses during their stay in Madrid and their satisfaction and perception of different variables related to the event. A survey of 738 attendees, designed for this event, was conducted during the 10-day tournament. The majority of attendees were male and highly educated, and on average the respondents were 37 years old, had a monthly family income close to 2,500€ and attended the tournament for two days. The average expenditure amounted to 394€, amounting to 1,146€ for attendees residing abroad, who spend significantly more money than attendees residing in Madrid or in the rest of Spain. Satisfaction with the event was high, with player quality, match quality and stadium security being especially highly evaluated. More than 90% of non-resident attendees intend to return in the future and would recommend Madrid as a tourist destination. Learning about the attendees’ satisfaction and about the economic impact caused by the event will provide valuable data to the public and private agents involved in future decision-making. Sin financiación No data JCR 2019 0.318 SJR (2018) Q3, 104/191 Physical Therapy, Sports Therapy and Rehabilitation; Q4, 100/125 Sports Sciences No data IDR 2018 UEM

Statement of the problem: The relative age effect, within the football field, means the predominance of those born in the first months of the year to the detriment of those born in later months. This effect has been exacerbated over the years, but there is no evidence that it is more beneficial from the point of view of performance for clubs in lower categories. Approach: Perceived market value, derived from web platforms (www.transfermarkt.com), can be an indirect indicator of both the performance and the real market value of the players, but among the aspects considered in evaluating the players, the relative age effect is not taken into account. Purpose: To determine if the perceived value of Spanish LFP players (n = 477) varies according to their month of birth. Results: Although a higher percentage of players born in the first two quarters of the year was found, there were no significant differences in the perceived value of professional players between the four quarters of the year, or between semesters. Conclusions: Given the lack of a study including more variables, not finding differences in the perceived value of players based on their date of birth is an indicator that this should not be a limiting factor slowing the career of players in lower categories. Sin financiación 0.318 SJR (2018)Q3, 125/209 Physical Therapy, Sports Therapy and Rehabilitation; Q4, 101/125 Sports Science No data JCR 2018 No data IDR 2018 UEM

Sin financiación No data JCR 2018 No data SJR 2018 No data IDR 2018 UEM

The aim of this research was to analyse the direct expenditure of the runners who participated at the II Charity Run Real Madrid Foundation, as well as direct expenditure’s influence on race times at the 5km run and the 10km run. The sample was composed of 429 runners (M=34.36±11.68 years old; M=5.70±6.64 years of experience) from a total of 3638 runners who participated in the II Charity Run Real Madrid Foundation, which took place on 28th of January, 2018 at Madrid (Spain). The sample was divided into three groups according to their race time (measured in minutes), using k-means clustering. For the 5km run, the three resulting groups were divided into 47’-73’, 32’-46’ and 16’-31’, while for the 10km run, the groups were divided into 61’-77’, 52’-60’ and 36’-51’. Results reveal a clear tendency towards economic efficiency among runners with the lowest race times (5km and 10km) compared to the other groups. Getting to know precisely how runners’ money is spent annually will allow for individualized marketing campaigns targeting each type of runner. Key words: fun runs; economic impact, sporting equipment, running. Sin financiación No data JCR 2018 0.318 SJR (2018) Q3, 104/191 Physical Therapy, Sports Therapy and Rehabilitation; Q4, 100/125 Sports Sciences No data IDR 2018 UEM

Sin financiación No data JCR 2018 No data SJR 2018 No data IDR 2018 UEM

Sin financiación No data JCR 2018 UEM

En 1966 se inauguró el Estadio Vicente Calderón con un partido que enfrentaba al conjunto local, el Atlético de Madrid con el Valencia CF. 50 años después se celebró el mismo partido, uno de los clásicos del Campeonato Nacional de Liga en España. Hemos realizado una comparación de los precios de ambos partidos, utilizando deflactores para hacerlos comparativos en términos reales y analizando también el poder adquisitivo en ambos períodos. Curiosamente, mientras que los precios de este partido habían aumentado cerca del 300%, el poder adquisitivo medio medido a través del PIB per cápita también había subido cerca del 300%. Por lo tanto un español medio podía comprar un número de entradas de este espectáculo deportivo similar en los dos períodos (394: 1966; 400:2016). Existe bibliografía que confirma un mismo incremento general de los precios en el sector de la cultura del mismo tipo, mientras que en el conjunto de los sectores los precios han subido en menor medida que la renta media. In 1966 the Vicente Calderón Stadium was inaugurated with a game that faced the local team, Atlético de Madrid with Valencia CF. 50 years later the same match was held, one of the classics of the National League Championship in Spain. We have made a comparison of the prices of both match using deflators to make them comparative and also analyzing the purchasing power in both periods. Interestingly, while the prices of this party had increased by close to 300%, the average purchasing power measured by GDP per capita had also risen close to 300%. Therefore, an average Spaniard could buy a number of tickets for this similar sports show in the two periods (394: 1966, 400: 2016). There is a bibliography that confirms the same general increase in prices in the culture sector of the same type, while in the sectors as a whole prices have risen to a lesser extent than the average income. Sin financiación No data 2018 UEM

Introduction: As part of a growing trend toward greater collaboration between academia and industry, universities have an excellent opportunity to develop win-win strategies with renowned fitness centres. As an example of this, Universidad Europea of Madrid developed a research project for Holmes Place fitness centres in Madrid and Barcelona. The goal was for Universidad Europea to measure the rate of interest and the satisfaction level of Holmes Place clients with a recently implemented service called Clinic. This is a premium fitness evaluation service that helps clients to achieve their fitness goals by offering five assessments: Medical Welcome Session, Nutrition, Posture, Physio and Running. Methods: Surveys were collected from 736 Holmes Place clients. 76 of them were Clinic clients, while the other 660 were potential clients who had never used that service. All of the respondents reported their demographic characteristics, sports practice, training frequency and length of membership. Specifically, Clinic clients reported their satisfaction with the service, while potential clients expressed their rate of interest in Clinic. The data collected were analysed using QuickTapSurvey software. Results: 89.67% of respondents were potential clients. Among them, the percentage of clients who were interested in trying each of the assessments was 78.64% for the Medical Welcome Session, 82.42% for Nutrition, 84.09% for Posture, 82.27% for Physio and 55.61% for Running. On the other hand, 10.33% of respondents were Clinic clients. The Net Promoter Score (Reichheld, 2003) in these clients was 50. The percentage of satisfied clients for each of the assessments was 93.94% for the Medical Welcome Session, 94.59% for Nutrition, 84.62% for Posture, 92.59% for Physio, and 76.92% for Running. Conclusion The majority of Clinic clients were satisfied with this service, but these clients represented a small fraction of all Holmes Place members. As a result, Universidad Europea suggested to Holmes Place Senior Team that they improve the Clinic promotional strategy. This collaborative model allowed Universidad Europea to team up with a prestigious firm, while Holmes Place was able to detect the main issues related to its services, in order to improve them. Sin financiación No data 2018 UEM