Search

Purpose: The purpose of this study is to establish the correlation between green technology, CSR, and financial sustainability in relation to sustainable entrepreneurship in the digital economy. The emphasis is made on the intermediary position of digital technology in promoting sustainable practices in the given business context. Design/Methodology/Approach: The study uses a quantitative method where the target population of 203 respondents is sampled from different industries. Self-administered questionnaires with structured and closed questions were used to collect the data and structural equation modelling analysis was applied. The findings reveal that green technology, CSR, and financial sustainability are correlated because digital technology acts as a moderator that enhances the effects of sustainability. Findings: Corporate social responsibility and financial sustainability are also critical in the formulation of sustainable business success. The mediating function of digital technology is illustrated in this case to demonstrate how organizations can enhance sustainability through better communication and operational effectiveness while using fewer resources. Implications/Originality/Value: This study contributes to the existing literature by revealing new perspectives on how firms can use digital technology to support environmentally friendly technologies and CSR to improve financial performance. The conclusion of the study indicates that firms which engage in sustainable business strategies facilitated by digital solutions are likely to be more viable in the long run. This research forms part of the ongoing literature on sustainable entrepreneurship.

Purpose: This study examines the phenomenon of consumer brand sabotage (CBS), with a particular emphasis on exploring the relationships between aggressive personality traits and intentions to engage in CBS. This study specifically investigates that how hostility, rage, physical aggression, verbal aggression, and customer brand sabotage intentions are interrelated. The study's objective is to provide details on the motivations and actions of those who deliberately take action to harm a brand by eroding consumer associations. Design/Methodology/Approach: Data for the study comprises a sample of 178 Pakistani university students using survey questionnaires. In order to assess aggressive personality traits, the (Buss and Perry, 2002) aggression scale was used, as well as a scale developed by (Kähr, 2016) and colleagues to gauge customer brand sabotage intentions. In addition, we considered control variables like age, gender, and education. Findings: There is a direct link between hostility and customer brand sabotage intentions. Anger and customer brand sabotage intentions were found to have a similar positive and significant relationship. Contrary to expectations, however, verbal or physical aggression was not significantly correlated with customer brand sabotage intentions. Implications/Originality/Value: This study makes recommendations for brand managers and marketers that emphasize the importance of understanding and preventing consumer brand sabotage. Furthermore, the paper argues that avoiding CBS might not be immediately compatible with techniques for handling verbal and physical aggression, necessitating the development of novel approaches.

Purpose: The aim of this study is to investigate the impact of digital leadership on sustainable performance, specifically focusing on the mediating role of artificial intelligence within the business environment. Design/Methodology/Approach: This study surveyed 230 employees from several industrial estate businesses using a case study technique. Questionnaires were used to collect the data, which was subsequently analyzed using structural equation modeling (SEM). The findings indicated that there is an indirect effect on long-term performance due to the multidirectional links between mediators and digital leadership. This study found, specifically, that AI and digital leadership greatly enhance inventive talents, which in turn enhances sustainable performance. Findings: This study's findings highlight the critical role that digital leadership plays in fusing sustainability and artificial intelligence, two concepts that when coupled have the potential to improve an organization's performance and productivity. Implications/Originality/Value: This study presents new insights into the role that technology skills and innovative digital behaviors play in achieving long-term performance.

Purpose: The purpose of this study was to find out what influences Sustainable Development Goals (SDG) reporting and to what extent. Particularly, we concentrated on 40 nations from various areas that actively participate in SDG reporting. Design/Methodology/Approach: The World Bank database, SGI Networking, and Sustainable Governance Indicators were some of the sources used to compile the data that was used to study this, which covered the years 2016 to 2022. Several regression methods, including Pooled OLS, Fixed Effect, and Random Effect, were used in the study to investigate the connection between reporting SDGs and indicators of sustainable governance. Additionally, we ran moderation experiments to evaluate the influence of the populace and religion as moderating factors. Findings: The findings imply that management, shareholders, and the market have a strong incentive to expand investment in sustainable practices to boost profits. Furthermore, our findings have significant policy implications for the sector, highlighting the necessity of incorporating SDG reporting into business models. Implications/Originality/Value: Our study has consequences for both academics and business. The importance of sustainable governance indicators in the context of SDG reporting and their potential influence on financial performance are both highlighted by our study.