Search

Research was conducted to determine the differences between the egg consumption habits and attitudes of the general population and those of business and professional women. As more women enter the labor force, egg consumption may be affected as habits and attitudes change. Chi-square analysis was used to test the degree of significance between the two groups. It was found that households of working women eat eggs less frequently than households in the general population. Business and professional women are more inclined to postpone egg consumption to lunch and dinner. Working women are not well informed of the advantages of eggs over convenience breakfast foods and they are more critical of the economic value of the egg than the general population of women.

NEWSPAPER advertisements by food stores are aimed at increasing customer traffic, sales, and profit. This may or may not imply stimulating sales of the particular products advertised. The object of this investigation was to determine whether newspaper advertising of eggs, in its present form significantly affects egg sales. Knowledge of the effectiveness of advertising and the factors which contribute to an effective promotional program should be of value to the egg industry. EXPERIMENTAL PROCEDURE Data on egg deliveries during 1961 and 1962 were obtained from an Arizona grocery chain and that chain’s wholesale supplier. Information on the quantity of egg advertising and advertised prices was obtained from all major daily newspapers in Arizona. Statistical bulletins published by the United States government were used as a source of allied data. It is readily apparent that many factors affect egg sales in addition to any effect newspaper advertising may have. This complicates…