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The purpose of this study is to describe and examine the development of SMEs in Ukraine and Indonesia based on productivity factors of SMEs development measured SMEs contribution to the country’s GDP. The study is based on data from 2000 to 2014, on number of SMEs, contribution of SMEs to GDP, labor in SMEs sectors, exports and import contributions to GDP of each country. Under complex data with uncertainty, Fuzzy Inference System (FIS) was applied to modelling process in estimating the differences between SMEs development in Ukraine and Indonesia. FIS models show the needs to improve policies on SMEs in each country of this study. We found that SMEs intensity development in Ukraine needs more SMEs to increase contribution to GDP and stipulate economic growth. While in Indonesia, growth in quantities of either labors or numbers of SMEs can be problematic, so it should focus on labors quality. Trade openness e.g., ratio export and import to GDP, shows that while Ukraine’s SMEs contribution to GDP is lower, the ratio of Export and Import to GDP is increasing. Whereas Indonesia’s ratio of export and import to GDP increases along with the SMEs contribution to GDP. The policies to increase the intensity development of SMEs in both countries should focus on increasing the quality of labors hired in SMEs, increasing the numbers of SMEs, reviewing and selecting the commodities that are prioritized to export and import in enhancing the ratio of export and import to GDP.

The purpose of this research is to analyze the factors influence the smartphone brand switching in Surabaya City, Indonesia during the pandemic. The research uses quantitative approach to analyze the data collected from 128 respondents by purposive sampling with exploratory factor analysis technique to analyze the possible factors in switching smartphone brands. The study found four factors influence the switching brands among consumers, namely, “Loyalty”, “Comfort”, “Knowledge” and “Cost”. The higher the loyalty on currently used brand will make the possibility to switch brand is low. The “Comfort” factor shows that the consumers aren’t likely to switch brands once they feel the enjoyment in using the current brand. The “Knowledge” factor about product quality, feature and performance can urge the consumers to stay or leave the current brand. The last factor “Cost” directs the consumers to switch the brand of their smartphones if the consumers do not need too much sacrifice. The suggestions for future study are the possibility to use other analysis technique and its implementation to other product types.

This research is based on Microeconomic Theory about the quantity of production that provides maximum profit. The purpose of this research is to find out and analyze how much quantity of product (Q) for sale, which gives the maximum profit, in the Electrical Appliance StoreElectric Shop business in the suko market, suko village, sidoarjo-sidoarjo. Data is quantitative, sourced directly from the object of research (primary data). Data collection method using interview and documentation instruments in Oktober 2019 - March 2020 and the data presentedis sales data per month and the product we examne are Lamps. The analytical tool used is the Maximum Profit Analysis with the Total Approach which compares total revenue with total cost (TR – TC), and the Marginal Appoarch method, which is a condition where marginal revenue is equal to marginal cost (MR = MC). The results of this research are seen from the data that is already available, pointed MR> MC. That means the electrical equipment store “Ayu sell” has not reached the point of maximum profit.

Objective - As sales in the fashion industry continue to grow, consumer behaviour with respect to purchasing fashion products has also grown. This paper provides an overview of consumers' susceptibility to interpersonal influence (CSII) and examines whether there is the difference between male and female consumers with respect to buying fashion products in Surabaya, Indonesia. Methodology/Technique - The conceptual framework in this paper compares males and females in terms of their normative susceptibility to interpersonal influences (NSI) and informative susceptibility to interpersonal influences (ISI). The study uses a quantitative methodology with an independent sample t-test for analysis. The data is collected through the distribution of questionnaires to 200 respondents, being 100 males and 100 females, falling between the ages of 17 and 45 years old. Further, all respondents live in Surabaya, Indonesia. Findings – There study results show that thre is no difference in normative susceptibility to interpersonal influences (NSI) between males and females however, there is a difference in informative susceptibility to interpersonal influences (ISI) between male and female, with respect to purchasing fashion products. Novelty - This study provides an insight into the similarity in normative susceptibility to interpersonal influences and differences in informative susceptibility to interpersonal influences (ISI) between males and females. This information may be useful for fashion manufacturers, vendors and other interested stakeholders. Type of Paper - Empirical. Keywords: Gender-based Marketing; Consumers' Susceptibility to Interpersonal Influences; Purchasing Behavior; Fashion Products. JEL Classification: M30, M31.

The study analysed the RCA and CMS of Indonesian cinnamon in the world market. Data on all types of cinnamon products traded by Indonesia to USA and the world market from 1987 to 2017 were retrieved from the UN Comtrade. Results showed that Indonesian cinnamon has comparative advantage in either the world or US market because the RCA value is greater than one. The CMS analysis indicated that Indonesian cinnamon garnered positive signs for the world effect, commodity growth effect, and competitiveness. The negative sign of market distribution implied the difficulty of Indonesian cinnamon to increase its volume of exports to the US market. The Indonesian government should identify other markets, and not solely depend on the requirements of the US market. There is an opportunity for Indonesians to grow and produce cinnamon to increase its supply to existing and potential markets.

The study aims to examine if employees’ motivation and satisfaction mediated by loyalty can result in company’s advantage. Using 100 young staffs and supervisors in either local or foreign companies in Surabaya, Indonesia as respondents and being tested using regression and path analysis. The simple regressions analysis in the study found that employee’s loyalty is not significant to influence company’s advantage and employee’s satisfaction is not significant to influence employee’s loyalty as well. Employee’s motivation significantly influences loyalty and company’s advantage. Employee’s satisfaction has significant influence to company’s advantage. Multiple regression tests shows that employee’s motivation has positive influence but employee’s satisfaction has negative influence to employee’s loyalty. Both employee’s motivation and employee’s satisfaction have positive influence to company’s advantage. Path analysis has the results that employee’s loyalty is not moderating variables between Employee’s motivation, employee’s satisfaction and company’s advantage.Keywords: motivation, satisfaction, loyalty, company’s advantage Indomaret and Alfamart are the example of a retail business in Indonesia, which is the market leader in their field. Both companies are mini network that provides basic needs and daily necessities. But the problems faced Indomaret and Alfamart are the position of those who are always nearby.These problems is not a barrier for both. This is caused by them are in the same market share, selling products that uniform and is in the center crowds. The purpose of this study was to determine differences in the level of service to consumers and alfamart Indomaret Karombasan.Keywords :motivation, satisfaction, loyalty, company’s advantage

Artikel ini bertujuan untuk mengetahui pentingnya pemahaman dan penerapan community based-integrated farming dan menekankan pada ide yang berkaitan dengan peran Revolusi Industri 4.0 pada IFS dan perekonomian desa di Jawa Timur. Dengan menggunakan studi literatur, secara konseptual, artikel ini menyajikan keterkaitan antara jenis elemen dalam community-based integrated farming system, yaitu pertanian, dengan fokus pada tanaman pangan dan hortikultura dan perkebunan; peternakan yang lebih diarahkan ke perikanan, ternak unggas dan hewan ternak lainnya; hasil dasar usaha setempat; Infrastruktur dan konstruksi; produk dan jasa pelengkap. Integrasi tersebut diperkuat oleh revolusi Industri 4.0 dalam konteks information technology dan operational technology yang meliputi semua aspek dalam elemen community-based integrated farming system dan beberapa area pedesaan di Jawa Timur diharapkan dapat meningkatkan perekonomiannya. Dengan demikian revolusi industri 4.0 memiliki peran besar pada perbaikan proses produksi, pemasaran, pengembangan serta produk pertanian, peternakan dan perkebunan serta peningkatan perekonomian desa di Jawa Timur melalui community-based integrated farming system yang mengedepankan kesesuaian teknologi dan pengembangan hasil usaha dasar dengan kemampuan masyarakat dan kondisi setempat.