Search

This article explores the material of social and political nature, the manipulative power of words, and their direct impact on consciousness and behavior. The authors focus on neologisms as a lexical means of speech manipulation that generates additional connotations, obscures understanding, misleads, and creates conflicting situations. The article analyzes some aspects of the theoretical study of political discourse as a powerful resource for creating a favorable image and such a phenomenon as “winning over with the word”, the relevance of which is expressed by the current political situation in the world.