1. CHANGE for the BETTER.
- Author
-
Essaides, Nitty
- Subjects
- *
FINANCIAL planning , *CORPORATE finance , *FINANCIAL management , *MARKETING , *ECONOMIC decision making - Abstract
The article discusses how the financial planning and analysis (FPA) improves analytics. Important insights are given including the new tools which empowers FP&A to drive better decision-making and the two approaches used by organizations to analytics which include historical and forecast. It adds that FP&A mainly performs historical while marketing and operations disciplines perform the bulk of forecasting analytics.
- Published
- 2015