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5 results on '"Escolha de Tecnologia"'

1. HYPER COMPETITIVE DIGITAL MARKETING-AN ADVANCEMENT IN TECHNOLOGY & ITS FUTURE PROSPECTIVE.

Author

Verma, Amit, Rathee, Rupa, and Malik, Seema

Subjects
SOCIAL media in marketing, CONSUMER behavior, CUSTOMER relations, SEARCH engine optimization, MARKETING management, ECONOMIC trends, SOCIAL media, MACHINE learning, ONLINE shopping
Abstract

This text provides an overview of digital marketing and its significance in today's world. It discusses the challenges marketers face in adapting to new technologies and consumer behaviors, with a focus on the increasing importance of mobile devices and the uncertainty surrounding the impact of the Internet of Things (IoT). The text explores the implications of digital marketing from three perspectives: research, practical application, and social impact. It highlights the use of marketing automation, chatbots, artificial intelligence, and machine learning in delivering personalized experiences and gaining insights into customer behavior. The article also discusses the impact of internet and social media marketing on the advertising industry, emphasizing the need for businesses to adapt their marketing strategies to the changing digital landscape and take advantage of new technologies. [Extracted from the article]

Published
2023
Full Text
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2. Políticas Industriais e de Ciência, Tecnologia e Inovação na Irlanda: Ênfase em Setores de Alta Tecnologia e Comparação com o Brasil

Author

Eduardo Strachman and Marcela de Oliveira Mazzoni

Subjects
Multinacionais, Industrialização, Indústria Manufatureira e de Serviços, Escolha de Tecnologia, Modelos de Planejamento, Políticas de Planejamento, Technological innovations. Automation, HD45-45.2, Business, HF5001-6182
Abstract

From a theoretical foundation favorable to industrial policies, this paper intends to show the main policies followed by Ireland since the 1950s, with a special emphasis on those directed to Science, Technology and Innovation (S,T&I), FDI and high tech sectors, like software and biotechnology. We compare these policies with those used in Brazil, in a similar period, in order to have some hints for virtual transformations of current Brazilian policies. We conclude that the compromise of the State with the direction of the development and the continuity of industrial policies is very important to a solid building of comparative advantages in technologically dynamic sectors.A partir de um referencial teórico consistente, este trabalho busca montar um quadro de referências das políticas industriais adotadas pela Irlanda, desde a década de 1950, com especial ênfase sobre aquelas direcionadas para C,T&I, IDE e setores de alta tecnologia, como software e biotecnologia. Comparam-se estas políticas com aquelas adotadas pelo Brasil, em período semelhante, a fim de iluminar virtuais reformulações destas. Conclui-se que o comprometimento do Estado com a orientação do desenvolvimento e a continuidade das políticas industriais é muito importante para a construção de vantagens comparativas em setores de grande dinamismo tecnológico.

Published
2012

3. Escolha de Tecnologia em Organizações de Saúde: Proposta de um Modelo de Análise.

Author

Philyppis Junior, Nikiforos Joannis, Neto, Cesar Gonçalves, and Figueiredo, Kleber Fossati

Subjects
TECHNOLOGY & economics, LITERATURE reviews, MEDICAL care societies, PUBLISHED articles, HEALTH facilities, CONSUMER behavior
Abstract

Copyright of Revista Gestão & Tecnologia is the property of Revista Gestao & Tecnologia and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2013

4. Los factores organizacionales y del entorno en la adopción del comercio electrónico en pymes de Córdoba, Argentina

Author

Alderete, Maria Veronica, Jones, Carola, and Motta, Jorge Jose

Subjects
Modelo de adopción de tecnología, Pequena e média empresa, purl.org/becyt/ford/5 [https], PyMEs, Electronic commerce, Comércio eletrônico, MODELO DE ADOPCIÓN DE TECNOLOGÍAS, Economía y Negocios, PEQUEÑAS Y MEDIANAS EMPRESAS, pequena indústria, Economía, Econometría, CIENCIAS SOCIALES, COMERCIO ELECTRÓNICO, Elección de tecnología, Small and medium enterprises, Pequeña y mediana empresa, purl.org/becyt/ford/5.2 [https], Choice of technology, Escolha de tecnologia, E-READINESS
Abstract

Este trabajo se propone examinar los factores que en forma simultánea inciden en el nivel de adopción del comercio electrónico mediante un modelo de regresión probit ordenado aplicado a una muestra de 119 pequeñas y medianas empresas (pymes) de Córdoba, Argentina. Se sigue el análisis exploratorio-descriptivo de Jones, Alderete y Motta (2013), donde el nivel de preparación digital o e-readiness objetivo resulta entre los principales factores relacionados con la adopción del comercio electrónico. De acuerdo a los resultados obtenidos, las variables de e-readiness objetivo y subjetivo, la educación de los empleados, los beneficios percibidos del comercio electrónico, la calidad de la conexión de banda ancha y el grado de internacionalización de la empresa afectan de forma significativa la probabilidad de adoptar el comercio electrónico en empresas comerciales y de servicios de Córdoba. The objective of this paper consists in examining the factors that simultaneously influence electronic commerce adoption. To achieve this goal, an ordered probit regression model is estimated for a sample of 119 sme from Córdoba, Argentina. The paper is based on Jones, Alderete y Motta (2013) that captures, by means of an exploratory-descriptive analysis, the main factors associated with the adoption of e-commerce, among which the firm’s objective e-readiness or digital readiness prevails. Results show that e-readiness –objective and subjective, education of the employees, perceived benefits from e-commerce, broadband connection quality and the degree of internalization of the firm significantly affect the probability to adopt e-commerce among commercial and services firms from Córdoba. Fil: Alderete, Maria Veronica. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Bahía Blanca. Instituto de Investigaciones Económicas y Sociales del Sur. Universidad Nacional del Sur. Departamento de Economía. Instituto de Investigaciones Económicas y Sociales del Sur; Argentina Fil: Jones, Carola. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina Fil: Motta, Jorge Jose. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina

Published
2017

5. Industrial, and science, technology and innovation policies in Ireland: an analysis with a special emphasis in high tech sectors and a comparison with Brazil

Author

Marcela de Oliveira Mazzoni, Eduardo Strachman, Universidade Estadual de Campinas (UNICAMP), and Universidade Estadual Paulista (Unesp)

Subjects
Sectoral Planning Methods, Choice of Technology, Industrialization, lcsh:Business, Industrial policy, Planning Models, Políticas de Planejamento, Industrialização, Political science, Transnacionais, Manufacturing and Service Industries, lcsh:Technological innovations. Automation, política industrial, Comparative advantage, lcsh:HD45-45.2, Política Científica e Tecnológica, Welfare economics, Irlanda, Brasil, Modelos de Planejamento, Planning Policy, Industrial Policy, International Business, Escolha de Tecnologia, High tech, Indústria Manufatureira e de Serviços, Economy, Multinational Firms, Multinacionais, General Agricultural and Biological Sciences, lcsh:HF5001-6182
Abstract

Made available in DSpace on 2015-07-15T18:27:42Z (GMT). No. of bitstreams: 0 Previous issue date: 2012. Added 1 bitstream(s) on 2015-07-15T20:02:11Z : No. of bitstreams: 1 ISSN1677-2504-2012-11-02-277-332.pdf: 917307 bytes, checksum: 89d0634ae2f0d0b12ffbd3960b40d849 (MD5) A partir de um referencial teórico consistente, este trabalho busca montar um quadro de referências das políticas industriais adotadas pela Irlanda, desde a década de 1950, com es-pecial ênfase sobre aquelas direcionadas para C,T&I, IDE e setores de alta tecnologia, como software e biotecnologia. Comparam-se estas políticas com aquelas adotadas pelo Brasil, em período semelhante, a fim de iluminar virtuais reformulações destas. Conclui-se que o com-prometimento do Estado com a orientação do desenvolvimento e continuidade das políticas industriais é muito importante para a construção de vantagens comparativas em setores de grande dinamismo tecnológico From a theoretical foundation favorable to industrial policies, this paper intends to show the main policies followed by Ireland since the 1950s, with a special emphasis on those directed to Science, Technology and Innovation (S,T&I), FDI and high tech sectors, like software and biotechnology. We compare these policies with those used in Brazil, in a similar period, in order to have some hints for virtual transformations of current Brazilian policies. We conclude that the compromise of the State with the direction of the development and the continu-ity of industrial policies is very important to a solid building of comparative advantages in technologically dynamic sectors. Universidade Estadual Paulista Júlio de Mesquita Filho, Departamento de Economia, Faculdade de Ciências e Letras de Araraquara, Araraquara, Rodovia Araraquara-Jaú Km 1, Machados, CEP 14800901, SP, Brasil Universidade Estadual Paulista Júlio de Mesquita Filho, Departamento de Economia, Faculdade de Ciências e Letras de Araraquara, Araraquara, Rodovia Araraquara-Jaú Km 1, Machados, CEP 14800901, SP, Brasil

Published
2012

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