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El presente documento indaga las maneras en las que el contenido gráfico pueda promover la responsabilidad ambiental en la comunidad online de la empresa Urbaser Soacha, a través de diferentes enfoques del diseño, como el diseño emocional y el diseño para el ambiente. La investigación parte del análisis semanal que se realiza a los contenidos posteados en la página de Facebook de Urbaser Soacha, donde se evidenció que en algunas publicaciones las interacciones eran mayores que en otras. Se ha detectado una problemática, Urbaser Soacha no venía generando contenido que el público buscará constantemente para solucionar las necesidades que tienen como comunidad y como sociedad con el medio ambiente, ya que se desconoce cómo reutilizar, reciclar, reducir entre otros. Por el contrario, generaba contenido en su mayoría corporativo con el fin de demostrarle al usuario el trabajo y el buen manejo de los recursos económicos que se venían adelantando internamente en la empresa. This document investigates the ways in which graphic content can promote environmental responsibility in the online community of the Urbaser Soacha company, through different design approaches, such as emotional design and design for the environment. The investigation is based on the weekly analysis that is carried out on the content posted on the Urbaser Soacha Facebook page, where it is evident that in some publications the interactions were greater than in others. A problem has been detected, Urbaser Soacha will not appear content that the public will constantly seek to solve the needs they have as a community and as a society with the environment, since it is unknown how to reuse, recycle, reduce, among others. On the contrary, it generated mostly corporate content in order to demonstrate to the user the work and good management of the economic resources that were being advanced internally in the company. Diseñador gráfico Pregrado

espanolEl presente documento analiza la responsabilidad social y ambiental de las pequenas y medianas empresas (PYMES) de Bogota con el fin de identificar las prioridades de estas organizaciones en relacion con su contribucion al mejoramiento ambiental y social de la ciudad. La responsabilidad social y ambiental empresarial debe entenderse como aquellas actividades responsables que van mas alla del cumplimiento de las normas y la legislacion empresarial. Independientemente del tamano de la empresa, la falta de una eficiente gestion social y ambiental puede desencadenar problematicas como el uso indebido de los recursos naturales, contaminacion ambiental, empleos de baja calidad entre otros. A partir de la aplicacion de instrumentos para la recoleccion de informacion, se encontro que las PYMES de la ciudad de Bogota conocen el tema de la Responsabilidad Social y Ambiental, y realizan acciones que consideran responsables ambiental y socialmente. Sin embargo, no miden los impactos que su operacion y comercializacion generan, ni tampoco miden el impacto de sus actividades de responsabilidad social y ambiental. EnglishThis document analyzes the social and environmental responsibility of small and medium-sized enterprises (SMEs) in Bogota in order to identify the priorities of these organizations in relation to their contribution to the environmental and social improvement of the city. Corporate social and environmental responsibility should be understood as those responsible activities that go beyond compliance with business rules and legislation. Regardless of the size of the company, the lack of efficient social and environmental management can trigger problems such as the improper use of natural resources, environmental pollution, and low-quality jobs, among others. Data collected from surveys show that the SMEs located in Bogota are concerned on Social and Environmental Responsibility, and carry out actions that they consider environmentally and socially responsible. However, they do not measure the impacts that their operation and commercialization generate, nor do they measure the impact of their social and environmental responsibility activities.

Despite its numerous uses in many juridical orders : sustainable development has differents meanings. On one hand, it means that the environment needs to be protected in order to guarantee rights of future generations. On the other hand, sustainable development is equally defined as the conciliation between environmental policies, economical development and social progress. Territorial restructuring drafts are confronted at this polysemous concept.In spite of this difficulty, sustainable development is consolidated by french public law in his finality as far as its means. About that, standstill principle and environmental responsability enhance this theory.Other principles contibute to sustainable development realization. Environmental democracy takes an independence compared to the classical reprensentative democracy’s concept. In reciprocity, territorial restructuring keeps an influence on public policies about this constitutionnalized notion since the 2005’s Environnemental Carta., Notion faisant l’objet de nombreuses occurrences dans les textes des différents ordres juridiques, le développement durable est difficilement saisissable en droit. Son sens même est hétérogène. D’une part, ce terme peut se référer à la recherche d’une finalité de solidarité mettant l’accent sur les droits des générations futures, et par conséquent, sur la protection de l’environnement en tant que patrimoine commun. D’autre part, le développement durable est aussi défini comme un objectif de conciliation dans le cadre duquel l’exigence environnementale doit s’articuler avec d’autres piliers relatifs au développement économique et au progrès social. Le droit résultant de l’organisation institutionnelle territoriale n’échappe pas au problème de l’appréhension et de la définition de cette notion à contenu variable, qu’il s’agisse de l’encadrement l’action administrative, ou de la réforme des collectivités et de leurs groupements.Pour autant, le développement durable est incontestablement en voie de consolidation juridique, tant sur le plan de sa finalité que sur le plan de la méthode pour y parvenir. À ce propos, on peut relever le renforcement du principe de responsabilité environnementale ou l’émergence d’un principe de non-régression de la protection de l’environnement.Les différents principes relatifs au développement durable ont une influence certaine sur le fonctionnement même des collectivités territoriales. La démocratie environnementale est significative d’une certaine autonomisation juridique de la démocratie par rapport au concept classique de la représentation. Réciproquement, les mutations relatives à la recomposition territoriale posent la question de leurs influences sur les politiques publiques promouvant cette notion clé de la Charte de l'environnement.

The dissemination of the environmental responsibility concept has led companies to develop and ​to ​showcase their commitments and actions ​in favor of the environment. The challenges of this approach have become strategic ​for SCOP Espaces Verts. Already certified in this field, ​the company now ​wants to determine existing adequacies or contradictions between its commitments and its stakeholders expectations ​regarding​ environmental responsibility. A rigorous methodology is in place​ in order​ to identify and prioritize these actors and their ​requests​. This work aims to highlight the ​points of coherence and possible​measures for improvement. Prospective scenarios are proposed to give an overview of the various alternatives available ​for​ the company.; La diffusion du concept de responsabilité environnementale a conduit les entreprises à développer et mettre en avant leurs engagements et leurs actions en faveur de l’environnement. Les enjeux d’une telle démarche sont devenus stratégiques pour l’entreprise du paysage SCOP Espaces Verts. Déjà certifiée dans ce domaine, elle souhaite aujourd’hui déterminer les adéquations ou contradictions existantes entre ses engagements et les attentes de ses parties prenantes en matière de responsabilité environnementale. Une méthodologie rigoureuse est mise en place afin d’identifier et de hiérarchiser ces acteurs et leurs demandes. Ce travail a pour objectif de mettre en exergue les points de cohérence et les pistes d’amélioration possibles. Des scénarios prospectifs sont proposés permettant de donner un aperçu des différentes alternatives qui s’offrent à l’entreprise.

Este trabajo describe la forma en la que son aplicados los conceptos de responsabilidad social y responsabilidad ambiental en el Banco de la República (Banco Central de Colombia) y cuál es la importancia de esto para mantener el buen nombre de la institución en el país. El desarrollo de este análisis se realizó con el objetivo de identificar estos conceptos tan ampliamente utilizados en la actualidad en una organización de carácter especial para finalmente determinar su utilidad y aporte a la construcción de la solidez organizacional. This academic work describes the way in which are applied the concepts of social responsibility and environmental responsibility in the Bank of the Republica (Central Bank of Colombia) and what is the relevance of this to keep the good name of the institution in the country. The development of this analysis was to identify these concepts so widely used today in a special organization to finally determine its usefulness and contribution to the construction of the organizational strength.

Made available in DSpace on 2014-06-11T19:26:16Z (GMT). No. of bitstreams: 0 Previous issue date: 2011-10-13Bitstream added on 2014-06-13T18:29:49Z : No. of bitstreams: 1 oliveira_ja_me_bauru.pdf: 1290805 bytes, checksum: 1d50e5da5fd2cc10b70fbaeb41e002b7 (MD5) Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) A preocupação com a questão ambiental está cada vez mais presente nas discussões governamentais, empresariais e na sociedade em geral. O setor industrial representa um dos ramos de atividade mais impactantes em relação ao meio ambiente, contudo, ele também apresenta o maior número de certificações ISO 14001:2004, que é uma norma internacional para implantação e certificação de Sistema de Gestão Ambiental nas empresas. A produção mais limpa apresenta como um importante instrumento para a minimização dos danos ambientais causados pelo setor industrial, mas existem poucas evidências científicas sobre a relação entre a certificação ISO 14001: 2004 e a adoção de procedimentos de Produção Mais Limpa. Pelo exposto, o principal objetivo deste trabalho foi verificar o grau de adoção de procedimentos de Produção Mais Limpa em empresas industriais brasileiras com certificação ISO 14001:2004 e, por meio de uma pesquisa survey precedida pela realização de quatro estudos de casos, identificar as suas compatibilidades. Foi possível estabelecer um panorama geral sobre o conhecimento e a adoção de procedimentos de Produção Mais Limpa em indústrias brasileiras com a certificação ISO 14001:2004 e a manutenção de seus Sistemas de Gestão Ambiental. Essas informações foram fundamentadas pela revisão bibliográfica e exploradas nos quatro estudos de caso, sendo então confirmadas e descritas pela survey que obeteve um retorno de 26,7%. Os resultados permitiram concluir que existem compatibilidades diretas e inversas entre a Produção Mais Limpa e o SGA ISO 14001. As principais compatibilidades identificadas simultaneamente pelo método de pesquisa qualitativo e pelo método quantitativo foram na Política Ambiental, nos Aspectos Ambientais, nos Objetivos, Metas e Programas e no Monitoramento e Mediação The concern with environmental issues is increasingly present in discussions governamental, business and society in general. The industrial sector represents one of the most striking lines of business in relation to the environment, however, it also has the highest number of ISO 14001:2004, which is an international standard for implementation and certification of environmental management system in companies. The Cleaner Production is presented as an import tool for minimizing environmental damage caused by the industrial sector, but there is little scientific evidence on the relationship between the ISO 14001:2004 certification procedures and the adoption of cleaner production. For these reasons, the main objective of this study was to acess the degree of adoption of cleaner production procedures in industrial companies with ISO 14001:2004 and, through a survey research preceded by the completion of four case studies, identify their compatibilities. It was possible to establish and overview of the knowledge and adoption of procedures for Cleaner Production in Brazilian Industries with the ISO 14001:2004 certification and maintenance of its Environmental Management Systems. These data were substantiated by the literature review and explored in four case studies ate then described and confirmed by the survey which obtained a return of 26.6%. The results showed that there are forward and reverse compatibility between Cleaner Production and EMS ISO 14001. The main compatibility identified by both the qualitative research method and the quantitative method were in Environmental Policy, Environmental Aspects, the Goals, Targets and Programs and Monitoring and Measurement

Este trabajo analiza cómo los intereses y valores relacionados con el uso de los recursos naturales y el ambiente han generado conflictos ambientales en el ámbito local, regional, nacional, internacional e incluso global. Para ello se describen algunos de los accidentes sucedidos en diversos países, los cuales han modificado el paisaje y han puesto en riesgo no sólo la diversidad biológica, sino la salud y la actividad económica de las comunidades aledañas. También estudia las dificultades que se han presentado en el reconocimiento de los daños ambientales causados y en la remediación e indemnización de los mismos; hace referencia a las normas internacionales en la materia y presenta algunas reflexiones sobre las problemáticas, las actuaciones de los estados y las posibles soluciones. This document analyses how the interests and values relatedwith the use of natural resources and environment havegenerated environmental problems on the local, regional,national, international, even in the global ambit.For this reason some of the accidents happened indifferent countries are described, them have modified thecountryside and have put in risk not just the biologicaldiversity, also the health and the economical activity ofthe adjacent communities.Moreover it studies the difficulties that have been presented in the recognizing about the caused damages and theremediation and indemnification about themselves; itmakes a reference to the international laws of the term andpresents some reflections about the problematic, aboutthe actions of the States and the possible solutions

Made available in DSpace on 2016-10-13T14:10:37Z (GMT). No. of bitstreams: 1 admaking_condicoes_de_producao.pdf: 1180364 bytes, checksum: b97d7e78d5688ba302584a86fef6bfe9 (MD5) Previous issue date: 2008-04-16 This study considers the production conditions in which environmental social responsibility advertising speech is produced, this research aims to analyze how such conditions can interfere on the final product, beyond the discrepancies already identified between the speech and the production models adopted by the organizations. The study of the institutional Petrobrás advertising has been taken as an object of analysis, focusing the environmental social responsibility. An "inspired model" was chosen for this matter, which are the studies on production of journalistic news, known as newsmaking, considering the existence of a possible production model for the advertising, here considered as admaking. Through this, we intend to highlight the roles of the professionals working on advertising agencies and their motivations, aiming to emphasize that this logic of speech construction increases the distance between the effort of brand communication and the organizations routine Tendo como objeto de estudo as condições de produção do discurso publicitário da responsabilidade sócio-ambiental, esta pesquisa busca analisar em que medida tais condições de produção podem interferir no produto final de emissão, para além das discrepâncias já identificadas entre o discurso e os modos de produção e consumo das organizações. Foi estabelecido como recorte desta pesquisa o estudo da propaganda institucional da Petrobrás, com foco na temática da responsabilidade social, sócio-ambiental e sustentabilidade. Trabalhou-se com um modelo inspirador para esta questão, que são os estudos sobre produção de notícias jornalísticas, conhecidos como newsmaking, considerando a existência de um possível modelo de produção da propaganda, aqui proposto como admaking. Através dele, buscamos evidenciar os papéis e interferências dos profissionais da agência de publicidade e suas motivações, visando enfatizar que esta lógica de construção de discursos acaba por acentuar a distância entre o esforço de comunicação da marca e o cotidiano das organizações