1. Investigation of Veblen's Hypothesis in Albania: Price Elasticity of Overnight Stays.
- Author
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Trebicka, Brunela and Tartaraj, Azeta
- Subjects
TOURISM management ,ELASTICITY (Economics) ,HYPOTHESIS ,CONSUMPTION (Economics) ,TOURIST attractions - Abstract
The purpose of the study was to test Veblen's hypothesis based on empirical evidence that people can consume goods and services because of their status value, and not because of their intrinsic value. The main scientific methods that were used during the study were analysis, deduction, modelling, etc. The study used data from 2017 to 2022 and focuses on the tourist regions of Albania. The data obtained indicates that demonstrative consumption of overnight stays exists in most regions of Albania, while Durres and Vlora show substantial evidence of such behaviour during the peak season of 2022. This study highlights the importance of understanding the relationship between the pursuit of status and overnight stays in the tourist market of Albania. Hotel owners should consider the behaviour of tourists seeking status when developing pricing strategies, especially during economic downturns. The study also shows that price elasticity varies depending on the region and season, with tourists willing to pay higher prices at peak times. However, the elasticity value should be interpreted with caution, since peak seasons are short-lived. In general, this study contributes to the literature on conspicuous consumption and tourism, emphasising its existence in Albania. This underlines the importance of considering the behaviour of tourists seeking status in the management and planning of tourism. The results of this study are relevant not only for Albania but also for other tourist destinations seeking to attract tourists with high expenses. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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