1. DIRTY LAUNDRY Benetton's ‘We, on Death Row’ Campaign.
- Author
-
Enrenreich, Barbara
- Subjects
ADVERTISING campaigns ,CAPITAL punishment sentencing ,ACTIONS & defenses (Law) ,INTERVIEWING ,DEATH row ,DEATH row inmates ,PHOTOGRAPHS - Abstract
The article focuses on the "We, on death Row" advertising campaign created by clothing retailer United Colors of Benetton, which also includes a ninety-six-page insert at the January 2000 issue of "Talk" magazine. The campaign features photos and brief interviews of more than twenty-six Americans on deathrow. On the other hand, the state of Missouri sued the company for gaining access to the inmates by claiming to undertake an international photo-documentary project not related to selling sweaters. The author accounts his experience at the execution vigil for deathrow convict Darrel Rich.
- Published
- 2000