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Purpose This study takes an open and explorative approach to investigating the impact, or lack of impact, of life cycle information on behaviours throughout large production companies. Based on cases where life cycle information has been provided, this paper analyses how life cycle information has been interpreted and acted upon—not only by the life cycle assessment (LCA) practitioner conducting the study but also by employees outside the environmental departments. Methods To understand the impact of life cycle information on everyday actions in organisations and how this impact can be enhanced, this study takes a grounded approach to following flows of life cycle information from the environmental department through other departments of an organisation. From the flows of information, the research team selected rich descriptions of empirical data that reflect action and inaction. Using interviews and documents, we collected barriers and enablers for acting on life cycle information. Barriers and enablers were interpreted and clustered into categories and arranged into concepts. Next, we reviewed the empirical data using theories from social psychology. Results and discussion The results show that it is difficult for life cycle information to result in subsequent action outside of environmental departments. The barriers to this action were partly due to the life cycle information per se such as gaps between what life cycle information is available and what life cycle information is needed. Barriers and enablers were also found in relation to the context in which life cycle information was applied and new behaviours were adopted, including timing and software structures, reward systems, trade-offs, and personal beliefs about the profession. The results suggest a new role of the life cycle proponent that includes providing the right life cycle information and understanding and influencing the expected agents’ situations. Conclusions Assisted by theories from social psychology, we found that behaviour can be changed if ‘recommendations’ and ‘contexts’ are considered when providing life cycle information. The paper suggests that the impact of life cycle information could increase if normative arguments about environmental visions, strategies, and overarching goals are aligned with enablers that focus on personal goals, such as meeting a deadline, reducing uncertainty, and reaching the threshold for a bonus.

Understanding product circularity as ?three-dimensional? could anchor the Circular Economy to common principles while affording its followers flexibility about how to measure it in their specific sectors and disciplines and within their organization's means. Inspired by a heuristic developed for the urban planning profession to cope with the inherent conflicts of Sustainable Development, this article argues that measuring product-level circularity should consider ways to achieve (1) high material recirculation, (2) high utilization, and (3) high endurance in products and service offerings. Achieving all three dimensions ensures that material flowing through the economy is recovered from prior use phases, that it is used intensely, and that it retains its value in spite of exogenous changes. The article argues further that these three dimensions ought to be measured and reported separately rather than as a composite metric and that certain applications will have opportunities to improve circularity through certain dimensions better than others. The article also explains how researchers at RISE (Research Institutes of Sweden AB) are working with industry and government partners to measure the three dimensions and how diverse actors interested in the Circular Economy can use the three dimensions to take the first steps in their transition to circularity.

Selling light as a service is one example of a service-based business model that could enable a more circular economy. However, despite a growing interest to become more circular, there is still hesitation among customers to change the way they meet their need for light. In an ongoing project, we explore this reluctance and seek to identify obstacles and driving forces for large customer organizations to buy light as a service. As a first step, an interview study and a workshop were made to identify current perceptions in a broad range of stakeholders including lighting manufacturers, suppliers of light as a service, light designers and architects, private and public customers, collaborative bodies, and sector organizations. The focus was on large customers (municipalities and property companies) and on indoor lighting in offices and schools in Sweden. Barriers and driving forces could be found in 5 categories: environmental impact, economic consequences, social effects, competence, and roles and responsibilities. The analysis points to the importance of increasing knowledge, reducing uncertainties, and creating trust between actors in the business ecosystem to decrease barriers to change. It also appears extending the value proposition and increasing emphasis on social and user benefits are key for light as a service to become competitive with traditional business models.

In Sweden, the current dominant valorization of food waste is the production of biogas. However, as current production has low profitability, other options are sought to find more valuable uses of food waste, e.g. as the feedstock for bio-based chemicals. One example is the use of food waste in the production of bio-based succinic acid. In this paper, a LCA study is presented in order to highlight whether biogas production or the production of succinic acid has the lowest environmental impact as valorization option for mixed food waste, and if mixed food waste could be an environmentally preferable feedstock to succinic acid production. The LCA study shows that the environmental results depend on the perspective. From a valorization perspective, food waste has the lowest environmental impact the biogas production. From a feedstock perspective, mixed food waste is an environmentally preferable feedstock to succinic acid production. Although many uncertainties exist because production processes are still being developed, it can be concluded that mixed food waste seems to be a promising feedstock for bio-based chemicals from an environmental point of view, and is of interest to be included in future assessments of bio-based chemicals for the emerging bio-economy.

Life cycle management (LCM) implies a specific sustainability perspective which extends environmental management along the product life cycle, with the aim of decreasing negative environmental impact throughout the product chain. Research has identified that the adoption of LCM in the industry depends upon its situational adaptation to the organizational context. Even so, little is known about the specifics of this adaptation. With this paper, our aim is to add knowledge on LCM adoption and adaptation. A systematic analysis of empirical material on life cycle (LC) activity in six multinational corporations (MNCs) is conducted, by applying a secondary analysis of qualitative data (Heaton 2008). In order to study instances of LCM adoption and adaptation, we focus on the acts and situations of LC promoters. The identified instances are analyzed through the lens of situated problem-solving (Kuhn and Jackson 2008). Sixty-seven instances of LC promotion were identified and analyzed, resulting in the identification of eight categories of problem-situations typically encountered by LC promoters. The identified problem-situations represent different situations when the organizational appropriateness of the LC approach is at stake and to which responses tailored to the organization are put forward by a LC promoter. The results bring to the fore the ubiquity of organizational and creative problem-solving, highlighting the role of LC promoters as change agents for LCM adoption, and depict the development of LCM as an emergent practice, rather than an implementation process. This paper provides a first systematic analysis of LC promoters enacting a variety of responses to organizationally challenging LC situations, thus detailing the adaptation necessary for embedding LCM in the industry. Findings show that the development of LCM to a great extent is about the promotion of a LC approach, and that LC promoters need organizational knowing, in addition to LC knowing, to make the LC approach relevant to management and business.

The option of producing the chemical succinic acid from bio-based resources is well in line with current political and industrial ambitions for a bio-based economy. A little explored but intriguing ...

Within the current political and industrial transition to a bio-based economy, food waste can be an alternative resource for biobased chemicals. This chapter describes a case study that evaluates the prospect for Swedish production of biobased chemicals such as succinic acid from food waste. The evaluation is addressed from multiple systems perspectives. From a technical and resource system perspective, the results of the case study show that production seems possible. However, from a social system perspective succinic acid production currently lacks institutional support and actor commitment and alignment for realizing development in Sweden. From an environmental and life cycle perspective, the scoping of the analysis is decisive for the results. The study shows that multiple perspectives complement each other when seeking a nuanced evaluation of technical innovation and give insights for the intended value chain.

Despite the desirability of a life cycle perspective and many attempts to facilitate life cycle assessment (LCA), industry has been relatively slow to adopt LCA. In this research, we thus set out to investigate the underpinnings of LCA practice in industry. A literature review shows that the present understanding is that ‘structural’ conditions such as location and sector determine the use of LCA in industry. However, a fi eld study of two companies in the Swedish forest product industry (thus in the same sector and country) indicates that LCA practice is shaped more by individual preferences and chance events. Our results imply a more interpretive understanding of LCA practice than has been put forward by previous research. The two types of understanding are discussed and their implications for practitioners in industry, organizations promoting the use of LCA and further research are presented. Copyright © 2008 John Wiley & Sons, Ltd and ERP Environment.

The mere existence of life cycle assessment (LCA) methodology and general acceptance of the life cycle philosophy is not enough to make their use widespread in industry. To gain a better understanding of factors shaping LCA studies and life cycle related practice, field studies of the development of LCA practice in two companies were carried out. In order to obtain a deeper understanding of LCA practice, the number of ‘variables’ was minimized and two similar companies were chosen for study: Stora Enso and SCA. Both companies are part of the Swedish forest products industry, are large multinational enterprises and have been working with LCA since the early 1990s. Both interviews and document studies were used to collect data regarding LCA work from its introduction until 2003. We found fundamental differences in LCA practice between two similar companies in regard to LCA studies per se (the number of studies undertaken and methodological preferences) and also in regard to the organisation of and approach to LCA work. By testing various theoretical explanations of these divergent LCA practices, we identified the actions of individuals and their understanding of the situation as important factors shaping LCA practice. Although sector-wide recommendations on LCA practice are common in the LCA community, this study indicates that companies use LCA differently despite similar structural conditions such as company size or sector affiliation. Since the understanding and actions of individuals are important in shaping LCA practice, people working with LCA in industry probably have greater scope for action than they recognise and than sector recommendations may imply when it comes to organising and carrying out their work. Thus, those working with life cycle issues, even in different sectors, can learn much from each other about ways of organising and benefiting from LCA work.

Ecolabels have emerged as one of the main tools of green marketing. Although a great deal of effort has been invested in making them more effective and efficient, the market share of ecolabelled products is still low, partly because they have been addressed mainly to ‘green’ consumers. In a theoretical exposition of marketing theory, we find that green marketing could learn from conventional marketing in discovering other means than labelling to promote green products. Examples include addressing a wider range of consumers, working with the positioning strategies of price, place and promotion and actively engaging in market creation.