1. Giant leaps
- Author
-
Brown, Natalie
- Subjects
Belvoir Fruit Farms ,Coca-Cola Enterprises Inc. ,PepsiCo Inc. ,Soft drink industry ,Bottled water industry ,Carbonated beverages ,Drinking water, Bottled ,Company marketing practices ,Business ,Food and beverage industries ,Business, international ,Kia-Ora (Soft drink) -- Marketing ,Red Bull (Beverage) -- Marketing ,Appletiser (Soft drink) -- Marketing ,Coca-Cola (Soft drink) -- Marketing ,Relentless (Soft drink) -- Marketing ,Schweppes (Soft drink) -- Marketing ,Mountain Dew (Soft drink) -- Marketing ,Zeo (Soft drink) -- Marketing ,Pepsi (Soft drink) -- Marketing ,Fanta (Soft drink) -- Marketing ,Rockstar (Soft drink) -- Marketing ,Pepsi Diet (Soft drink) -- Marketing ,Monster (Soft drink) -- Marketing ,Vimto (Soft drink) -- Marketing ,Pepsi Max (Soft drink) -- Marketing ,Emerge (Soft drink) -- Marketing ,Jucee (Soft drink) -- Marketing ,Roses (Soft drink) -- Marketing ,Sprite (Soft drink) -- Marketing ,Irn-Bru (Soft drink) -- Marketing ,Dr. Pepper (Soft drink) -- Marketing ,Ribena (Soft drink) -- Marketing ,Diet Coke (Soft drink) -- Marketing ,Robinson's (Soft drink) -- Marketing ,Coca-Cola Zero (Soft drink) -- Marketing ,Lucozade (Soft drink) -- Marketing ,PowerAde (Beverage) -- Marketing ,Belvoir (Soft drink) -- Marketing ,Boost (Soft drink) -- Marketing ,Bottlegreen (Soft drink) -- Marketing - Abstract
Pop is losing power as a new generation of healthier, exotic and innovative drinks enjoys stellar sales. How can it regain its fizz? Soft drinks have a problem. With the [...]
- Published
- 2014