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265 results on '"Ellison, Brenna"'

6. Adapting the USDA Food Security Survey Module for use with college students: Can we improve model fit?

Author

Ellison, Brenna, Nguyen, Cassandra J., Rabbitt, Matthew P., French, Brian, and Bruening, Meg

Subjects
RASCH models, COLLEGE students, FOOD security, FOOD standards, SECURITY systems
Abstract

The USDA Food Security Survey Module (FSSM) is the gold standard for measuring food security; however, research suggests that college students may respond to FSSM items differently than the general population. Students may have a varied portfolio of food and financial resources (thus, complicating interpretations of "money") to acquire food. We conducted a randomized control trial to test whether a preamble to address this issue improves model fit. Results indicated the preamble did not improve model fit, and students' responses deviated from expected patterns. More research could help understand these deviations and their implications for measuring FI on college campuses. [ABSTRACT FROM AUTHOR]

Published
2024
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13. Goodbye Aunt Jemima: Consumer Preferences for Pancake Mix Following Rebranding.

Author

Kalaitzandonakes, Maria, Ellison, Brenna, and Lusk, Jayson L.

Subjects
BRAND name products, CONSUMER preferences, BRAND image, REBRANDING (Marketing), CONSUMPTION (Economics)
Abstract

Corporate political engagement is increasingly noticeable at grocery stores; however, there is limited research evaluating the impact on consumer demand. Here, we investigate the case of Aunt Jemima (AJ), which responded to criticism that the branding was racist by removing the eponymous image and renaming the brand Pearl Milling Company. We evaluate the changes on demand for both the brand and their competitors and find that renaming the brand reduced both willingness to pay for and choice of AJ and increased choice of competitors. Finally, we show these effects are mitigated significantly by informing consumers of the reason for rebranding. [ABSTRACT FROM AUTHOR]

Published
2024
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16. The urgency of transforming the Midwestern U.S. landscape into more than corn and soybean

Author

Prokopy, Linda S., Gramig, Benjamin M., Bower, Alisha, Church, Sarah P., Ellison, Brenna, Gassman, Philip W., Genskow, Ken, Gucker, Douglas, Hallett, Steve G., Hill, Jason, Hunt, Natalie, Johnson, Kris A., Kaplan, Ian, Kelleher, J. Paul, Kok, Hans, Komp, Michael, Lammers, Peter, LaRose, Sarah, Liebman, Matthew, Margenot, Andrew, Mulla, David, O’Donnell, Michael J., Peimer, Alex W., Reaves, Elizabeth, Salazar, Kara, Schelly, Chelsea, Schilling, Keith, Secchi, Silvia, Spaulding, Aslihan D., Swenson, David, Thompson, Aaron W., and Ulrich-Schad, Jessica D.

Published
2020
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48. The impact of restaurant calorie labels on food choice: results from a field experiment

Author

Ellison, Brenna, Lusk, Jayson L., and Davis, David

Subjects
United States. Food and Drug Administration -- Analysis, Restaurants -- Analysis, Business, general, Economics
Abstract

Using field experiment data, we compare the effectiveness of calorie labels to a 'fat tax ' at reducing calories ordered. Results from a structural model of consumer demand show that numeric labels did not influence food choice, but symbolic traffic light labels caused restaurant patrons to select lower-calorie menu items; thus, adding a traffic light symbol could enhance the effectiveness of the numeric calorie label (as currently proposed by the Food and Drug Administration). Additionally, our model projects that labels can both reduce intake more than a 10% tax on high-calorie items and a 10% subsidy on low-calorie items. (JEL Q18, I18), I. INTRODUCTION In 2009, Americans spent 42% of their food dollars on meals away from home (Morrison, Mancino, and Variyam 2011). Consumers choose to eat outside the home for a [...]

Published
2014
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