Search

Laughter is a nonverbal vocalization occurring in every known culture, ubiquitous across all forms of human social interaction. Here, we examined whether listeners around the world, irrespective of their own native language and culture, can distinguish between spontaneous laughter and volitional laughter—laugh types likely generated by different vocal-production systems. Using a set of 36 recorded laughs produced by female English speakers in tests involving 884 participants from 21 societies across six regions of the world, we asked listeners to determine whether each laugh was real or fake, and listeners differentiated between the two laugh types with an accuracy of 56% to 69%. Acoustic analysis revealed that sound features associated with arousal in vocal production predicted listeners’ judgments fairly uniformly across societies. These results demonstrate high consistency across cultures in laughter judgments, underscoring the potential importance of nonverbal vocal communicative phenomena in human affiliation and cooperation.

The food processing sector has a considerable environmental impact, due to large volumes of food and packaging waste. Eco-innovations present an important opportunity to reduce this impact. Yet, initial insights suggest that new technologies face considerable challenges to their adoption. The eco-innovation adoption literature has overlooked the food processing sector. The purpose of this paper is to examine the barriers inhibiting the adoption of waste reducing eco-innovations in the food processing sector. We present four detailed case studies of new technologies at different stages of adoption in the UK and Netherlands. The findings reveal ten barriers to the adoption of waste reducing technologies in the food processing sector. The barriers identified include concerns over the influence of technologies on the product's characteristics, its retailing, and a perceived lack of consumer demand. These barriers arise from the powerful influence of retailers within the food supply chain, the influence of technologies on in-store point of sale displays, and the need for distribution trials. We conclude that the adoption of new technologies requires simultaneous acceptance by both food processor and retailers. The paper provides recommendations for policy makers and innovation managers to increase the adoption and diffusion of waste reducing technologies in the food processing sector, as well as implications for future research.

This article investigates the role of transportation in concept tests (i.e., a vivid mental image of a new product concept and the way of using it) for radically new products. Based on transportation literature, the article proposes that concept descriptions in a story format can stimulate transportation. Further, the article builds on the literature on domain-specific skills to propose that technological reflectiveness (i.e., the ability to think about the impact of a technological product on its users and society in general) and product expertise increase transportation. The article explores the effect that transportation has on the ability of consumers to enumerate the advantages and disadvantages of a radically new product and on their ability to provide valuable concept improvement ideas (i.e., ideas that are highly novel, feasible, and beneficial for consumers). A quasi-experiment with 253 participants demonstrates that a story format, product experience with related product categories, and technological reflectiveness increased transportation with regard to radically new products. The empirical research also showed that transportation facilitates the enumeration of the advantages and the disadvantages of a concept, resulting in more valuable concept improvement ideas. These findings suggest that innovation managers should strive to evoke transportation in concept tests for radically new products, as transportation allows consumers to provide more valuable input.

Laughter is a nonverbal vocal expression that often communicates positive affect and cooperative intent in humans. Temporally coincident laughter occurring within groups is a potentially rich cue of affiliation to overhearers. We examined listeners’ judgments of affiliation based on brief, decontextualized instances of colaughter between either established friends or recently acquainted strangers. In a sample of 966 participants from 24 societies, people reliably distinguished friends from strangers with an accuracy of 53–67%. Acoustic analyses of the individual laughter segments revealed that, across cultures, listeners’ judgments were consistently predicted by voicing dynamics, suggesting perceptual sensitivity to emotionally triggered spontaneous production. Colaughter affords rapid and accurate appraisals of affiliation that transcend cultural and linguistic boundaries, and may constitute a universal means of signaling cooperative relationships.

Many consumers base their purchase decisions on online consumer reviews. An overlooked feature of these texts is their narrativity: the extent to which they tell a story. The authors construct a new theory of narrativity to link the narrative content and discourse of consumer reviews to consumer behavior. They also develop from scratch a computerized technique that reliably determines the degree of narrativity of 190,461 verbatim, online consumer reviews and validate the automated text analysis with two controlled experiments. More transporting (i.e., engaging) and persuasive reviews have better developed characters and events as well as more emotionally changing genres and dramatic event orders. This interdisciplinary, multimethod research should help future researchers (1) predict how narrativity affects consumers’ narrative transportation and persuasion, (2) measure the narrativity of large digital corpora of textual data, and (3) understand how this important linguistic feature varies along a continuum.

OVERVIEW:Young ventures can be highly interesting innovation partners for large firms. However, large firms frequently pursue collaborations with young ventures without a clear action plan, neglecting the challenges that such asymmetric partnerships may bring. Our study identifies multiple opportunities and challenges for large firms that want to collaborate with young ventures. By understanding the opportunities offered by collaborations with young ventures while simultaneously recognizing the challenges in different stages of the innovation process, large firms can achieve better results from these collaborations. We offer a young venture collaboration decision-making model to support managers in large firms in making the right decisions around asymmetric collaborations with young ventures.

Purpose This study aims to propose that a brand can be kept both prominent and fresh by using existing logos as well as logo varieties (i.e. slight modifications to the brand’s existing logo). Design/methodology/approach In two experimental studies, the authors exposed respondents to either the existing brand logo or to logo varieties, and examined their influence on brand prominence and freshness. Findings The findings suggest that consumers subconsciously process logo varieties to which they are exposed in a similar way as they subconsciously process the existing logo of the brand, making both types of logo exposure effective for building brand prominence and freshness. Research limitations/implications It would also be worthwhile to study the effect of logo varieties using other dependent measures than the ones employed in this study, such as purchase intent and behavioral measures (such as consumption behaviors). Practical implications This research shows that logo varieties can be used alongside the existing brand logo to build prominence and freshness. These findings diverge from the findings typically reported in the branding literature that state that consumers resist changes to logos. Originality/value This research not only demonstrates that exposure to logo varieties and existing logos evokes automatic effects (both types of logos outperform a control group in fostering brand-related outcomes) but also confirms that exposing consumers to the existing logo or logo varieties give less differential effects than one may think.

Anthropomorphism refers to the tendency to attribute humanlike characteristics, intentions, and behavior to nonhuman artifacts. Prior research has established a product-schema congruity effect by suggesting that successful anthropomorphism necessitates a product with schema-congruent features next to the promotion message. This article extends this body of research for the specific case of gender anthropomorphism by proposing a gender-schema congruity effect. Specifically, the results of two experimental studies demonstrated that when a human gender schema is primed, that is, congruent with consumers’ own gender, consumers show more preferential evaluations and are more likely to perceive the product as human, even when no product-schema congruent features are present in the product. Results indicated that perceived anthropomorphism mediates the gender-schema congruity effect and the product-schema congruity effect on product evaluations.

Author(s): Bryant, GA; Fessler, DMT; Fusaroli, R; Clint, E; Aaroe, L; Apicella, CL; Petersen, MB; Bickham, ST; Bolyanatz, A; Chavez, B; Smet, DD; Diaz, C; Faněoviěova, J; Fux, M; Giraldo-Perez, PP; Hu, A; Kamble, SV; Kameda, T; Li, NP; Luberti, FR; Prokop, P; Quintelier, K; Scelza, BA; Shin, HJ; Soler, M; Stieger, S; Toyokawa, W; Van den Hende, EA; Viciana-Asensio, H; Yildizhan, SE; Yong, JC; Yuditha, T; Zhou, Y

The authors note that Table 1 appeared incorrectly. The corrected table appears below. (Table Presented).

The authors investigate the benefits of using a narrative (i.e., a storyline featuring a protagonist) to convey product information in the evaluation of really new product concepts by consumers. In the context of early product evaluation, the imagination of consumers can be guided by a narrative about a protagonist who uses the new product in a series of actions and events. In this way, a narrative can present information about the new product concept in a way that is evocative and relevant. The authors build on narratives research and study the implications of different protagonist focal characters. Further, the role of a protagonist focal character in facilitating consumer evaluations is examined, and evaluation formats (narrative versus attribute/benefit listings) are compared. Utilizing three empirical studies, this research looks at the potential effects of protagonist (dis)similarity with the reader on transportation and new product evaluation both in narrative and bulleted list evaluation formats. Study 1 shows an interactive effect of reader-protagonist similarity and evaluation format on transportation and product evaluation. The results from this study show that reader-protagonist similarity is needed for a narrative to be effective. Studies 2 and 3 provide further understanding of the effects of reader-protagonist (dis)similarity. Study 2 shows that the negative impact of a dissimilar protagonist can be mitigated by explicitly instructing the readers to imagine themselves as the protagonist, thus enabling them to fully experience the storyline. Study 3 decomposes the reader-protagonist dissimilarity and shows that not all protagonists dissimilar to the reader deliver a negative outcome. A dissimilar protagonist that is not from a dissociative out-group for the reader effectuates a positive result. Finally, the underlying process for the observed effects is demonstrated: narrative transportation is shown to mediate the observed effects in all three studies. With these studies, the authors advance narrative transportation and social identity theory. Furthermore, the research provides practical guidelines for how narratives should be constructed and utilized to obtain consumer evaluations of product concepts in the new product development process.

Early customer input on applications that use radically new technologies is crucial for gaining an understanding of the benefits and value of these new technologies. Potential customers should have a clear understanding of a new technology application before they give their input on it. Prototypes provide a clear picture to the customer, but are seldom available in the early (predevelopment) stage. Therefore, a customer research technique that provides valuable input is needed. The aim of the study is to show that product narratives provide valuable input from customers in the predevelopment phase of a discontinuous new product development (NPD) process. This study compares a product narrative with a benchmark condition of a working prototype, a nonnarrative, and two conditions that have been added to make a comparison possible. Confirming this study's prediction, the analysis of variance results show that no differences are present between the narrative text with drawn images and a prototype demonstration on all dependent variables (i.e., evaluations of the product, interaction, ease of use, and aesthetics). Differences in customers' evaluations are only present when the narration is removed from the text with drawn images. Regression analysis confirms that narration is the key variable that predicts the evaluations of the product, interaction, ease of use, and aesthetics. The mediating role of narrative transportation provides explanation of these findings. Narrative transportation is a mixture of attention, imagery, and feelings that people experience when they watch a movie or read a narrative. According to narrative transportation theory, transported consumers immerse themselves in what they watch or read and have vivid images in their mind, see themselves in the scene of the action, experience emotions, and forget the world around them. This study shows that without narration, texts with drawn images are insufficiently vivid to transport the reader to enable him or her to imagine using the really new product, and consequently, provide evaluations similar to prototype evaluations. The narrative character of the utilized technology application presentation provides vivid imagery of the technology application, thereby compensating for a lack of realism. To conclude, an easy-to-apply product narrative successfully explains a technology application that uses a radically new technology to a customer before prototypes have been completed.

This article explores how perceived disempowerment impacts the intention to adopt smart autonomous products. Empirically, the paper builds on three studies to show this impact. Study 1 explores the relevance of the perceived disempowerment in respect of smart autonomous products. Study 2 manipulates autonomy of smart products and finds that perceived disempowerment mediates the link between smart products’ autonomy and adoption intention. Study 3 indicates that an intervention design―that is, a product design that allows consumers to intervene in the actions of an autonomous smart product―can reduce their perceived disempowerment in respect of autonomous smart products. Further, Study 3 reveals that personal innovativeness moderates the role that an intervention design plays in product adoption: an intervention design shows a positive effect on adoption intention for individuals with low personal innovativeness, but for those with high personal innovativeness no effect of an intervention design is present on adoption intention. The authors suggest that managers consider consumers’ perceived disempowerment when designing autonomous smart products, because (1) perceived disempowerment reduces adoption and (2) when targeted at consumers with low personal innovativeness, an intervention design reduces their perceived disempowerment.

The value of early customer input has long been recognized by companies. However, especially when breakthrough technologies are involved, more insight in valuable methods for collecting early customer input is needed. In this paper, we propose a method to evaluate a breakthrough technology with customers. First, a creative process should point out applications of the breakthrough technology. Applications allow customers to imagine the benefits of the technology behind it. By using early concept narratives, typically scenarios of somebody using and interacting with the application, this imagination process is enhanced. When no prototypes are available yet, it appears that narratives and visuals allow customers to really “see” the new world of the application, a process called transportation, which is a mix of imagery, feelings, and attention. In an experiment in which we make use of a case of an application of a breakthrough technology, we provide empirical support for our claim that early concept narratives could be a valuable tool to get valid customer reactions. Furthermore, we show which kind of visual format the applications should have in order to optimize transportation. The results of this study will support decision making about how to pursue breakthrough application evaluations early in the product development process.

Consumer online reviews are the most influential form of word of mouth after recommendations from family and friends. What types of reviews receive more positive feedback from consumers reading them? Although prior work provides a valid description of positive feedback on reviews of material purchases, it does not encompass positive feedback on reviews of experiential purchases. We assert that these experience reviews have a narrative structure. To test this assertion, we mined 190,461 reviews of 989 experiences on TripAdvisor, adapted contemporary quantitative techniques, and conducted an automated text analysis. We find that narrative structure elements of (1) identifiable characters, (2) an imaginable plot, and (3) genres, which involve changing emotional story shapes, are associated with more positive feedback. Thus, the narrative structure of experience reviews generates their positive feedback.

Since the introduction of open innovation (OI), both firms and academics have widely acknowledged the potential of unlocking large firms’ innovation potential through interactions with external parties, such as young ventures. These asymmetric partnerships are prone to several problems related to communication, roles and responsibilities, cultural differences, and operational issues, for which solutions and best practices have been proposed. However, all these solutions focus on the partnership itself; hence, on the “Get & Manage (GM)” stages. Unfortunately, the processes leading to a partnership; i.e., the “Want & Find (WF)” stages before the partnership, have largely been overlooked. The central thesis of this manuscript is that solutions that are implemented in the early “WF” stages have a positive impact on the outcomes of an asymmetric large firm — young venture partnership. We will show that attention to set-up and communication efforts in these early stages is needed, and discuss how our detailed explanations of such fruitful solutions contribute to the extant literature on asymmetric OI collaborations.