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In today's data-driven marketing landscape, predicting customer responses to marketing campaigns is essential for optimizing both engagement and Return On Investment (ROI). This study aims to develop a predictive model using a Decision Tree (DT) to identify key factors influencing customer behavior and improve campaign targeting. The methodology involves building the DT model, initially achieving an accuracy of 87.3%. However, the model faced challenges with precision and recall due to class imbalance. To address this, a resampling technique was applied, which significantly improved model performance, increasing recall from 44% to 83.1% and the F1-score from 49% to 74.2%. Key influential features identified include the recency of a customer's purchase, their duration as a customer, and their response history to previous campaigns. This study demonstrates the practicality and interpretability of the DT model, offering actionable insights for marketing professionals seeking to enhance campaign effectiveness and customer targeting. [ABSTRACT FROM AUTHOR]

In this research, we investigate the integration of an Intrusion Detection System (IDS) with a Digital Twin (DT) to enhance the cybersecurity of physical devices in cyber–physical systems. Using Eclipse Ditto as the DT platform and Snort as the IDS, we developed a near-realistic test environment that included a Raspberry Pi as the physical device and a Kali Linux virtual machine to perform common cyberattacks such as Hping3 flood attacks and NMAP reconnaissance scans. The results demonstrated that the IDS effectively detected Hping3-based flood attacks but showed limitations in identifying NMAP scans, suggesting areas for IDS configuration improvements. Furthermore, the study uncovered significant system resource impacts, including high Central Processing Unit (CPU) usage during SYN and ACK flood attacks and persistent memory usage after Network Mapper (NMAP) scans, highlighting the need for enhanced recovery mechanisms. This research presents a novel approach by coupling a Digital Twin with an IDS, enabling real-time monitoring and providing a dual perspective on both system performance and security. The integration offers a holistic method for identifying vulnerabilities and understanding resource impacts during cyberattacks. The work contributes new insights into the use of Digital Twins for cybersecurity and paves the way for further research into automated defense mechanisms, real-world validation of the proposed model, and the incorporation of additional attack scenarios. The results suggest that this combined approach holds significant promise for enhancing the security and resilience of IoT devices and other cyber–physical systems. [ABSTRACT FROM AUTHOR]

As the number of Small and Medium Enterprises (SMEs) rises in the world, the amount of sensitive data used also increases, making them targets for cyberattacks. SMEs face a host of issues such as a lack of resources and poor cybersecurity talent, resulting in multiple vulnerabilities that increase overall risk. Cybersecurity risk assessment frameworks have been developed by multiple organizations such as the National Institute of Science and Technology (NIST) and the International Organization for Standardization (ISO), but they are complicated to understand and challenging to implement. This research aimed to create an effective cybersecurity risk assessment framework specifically for SMEs while considering their limitations. This was achieved by first identifying common threats and vulnerabilities and categorizing them according to their importance and risk. Secondly, popular frameworks like the NIST CSF and ISO 27001/2 were analyzed for their proficiencies and deficiencies while identifying relevant areas for SMEs. Finally, novel techniques catered to SMEs were explored and incorporated to create an effective framework for SMEs. This framework was also developed in the form of a tool, providing an interactive and dynamic environment. The tool was effective, and the framework is a promising start but requires more quantitative analysis. [ABSTRACT FROM AUTHOR]

Persistent security challenges in Industry 4.0 due to the limited resources of IoT devices necessitate innovative solutions. Addressing this, this study introduces the ASCON algorithm for lightweight authenticated encryption with associated data, enhancing confidentiality, integrity, and authenticity within IoT limitations. By integrating Digital Twins, the framework emphasizes the need for robust security in Industry 4.0, with ASCON ensuring secure data transmission and bolstering system resilience against cyber threats. Practical validation using the MQTT protocol confirms ASCON's efficacy over AES-GCM, highlighting its potential for enhanced security in Industry 4.0. Future research should focus on optimizing ASCON for microprocessors and developing secure remote access tailored to resource-constrained devices, ensuring adaptability in the digital era. [ABSTRACT FROM AUTHOR]

This study builds on our previous systematic literature review (SLR) that assessed the applications and performance of zk-SNARK, zk-STARK, and Bulletproof non-interactive zero-knowledge proof (NIZKP) protocols. To address the identified research gaps, we designed and implemented a benchmark comparing these three protocols using a dynamic minimized multiplicative complexity (MiMC) hash application. We evaluated performance across four general-purpose programming libraries and two programming languages. Our results show that zk-SNARK produced the smallest proofs, while zk-STARK generated the largest. In terms of proof generation and verification times, zk-STARK was the fastest, and Bulletproof was the slowest. Interestingly, zk-SNARK proofs verified marginally faster than zk-STARK, contrary to other findings. These insights enhance our understanding of the functionality, security, and performance of NIZKP protocols, providing valuable guidance for selecting the most suitable protocol for specific applications. [ABSTRACT FROM AUTHOR]