This document is a class simulation that details the work of a fictitious consulting firm that was challenged by a group of 10 doctors (who were each willing to commit $50,000) to study the feasibility of starting a company that would employ the greatest possible number of people from Monongalia and Preston counties in northern West Virginia. The following are among the topics discussed: conditions of the challenge; decision to develop a footwear manufacturing business; site selection (selecting a community and examining the economic base; determining the economic base; analyzing population data; identifying the competition; considering access, costs, and lease options); production (organizing for efficient production operations; developing an equipment, operations, and production sequence; estimating equipment costs); design (product designs, product testing and safety, production analysis, social and economic impact); marketing (market research, advertising, development of a marketing department); human resources (labor market survey, employee salaries, working hours, job descriptions, union information, benefit information, personnel policy); management (legal structure, management and organizational plan, initial training and team building, labor relations, environmental impact, ancillary services); and financial summary (projected start-up costs; operating costs and capital expenses; wages, salaries, and benefits; strengths and weaknesses). Seventy-three tables and figures are included. The bibliography contains 70 references. (MN)