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The article investigates whether and how the use of project-based structures can address the challenges of knowledge creation, retention and transfer in new product development processes. These issues are particularly problematic in the so-called 'creative' industries (movies, music, publishing, etc.), where getting marketing to work together with the creative side is a complex task, and where traditional sequential models for NPD seem to perform badly. The article analyses a recent strategy by EMI Music to use projects for organizing the launch of promising new releases onto the music market. Through an indepth qualitative analysis of two relevant cases, the article illustrates how projects assist in integrating marketing and creative people (and their knowledge) in a purposeful way, and disseminating the consequential learning across initiatives. Project forms in creative industries are able to combine different types of knowledge and align different purposes across launch functions by synchronizing sequential activities and establishing joint decision making rules. They can also improve knowledge retention and diffusion among sequential initiatives, by creating artefacts where knowledge can be stored and re-used in other launches, and by removing organizational disincentives to knowledge sharing.

EMI Music is the worldwide music subsidiary of Thorn EMI PLC, a London-based company that will spin off EMI as a separate public company in an August stock offering. Global […]

EMI Records has approached a number of agencies in a bid to launch the new album from Robbie Williams, as well as an album celebrating the best of Pink Floyd. [...]

After twice pinning its aspirations for growth on ill-fated merger pacts. EMI Music again faces the future as a solo player. But top execs at the venerable British label group, [...]

THE FILIPINO retail-mall conglomerate Shoemart collaborated late last year with OctoArts/EMI for a series of mall appearances featuring domestic female artist Vina Morales to promote the singer's latest album, 'No [...]

LONDON - EMI Music is continuing to prosper before its imminent demerger, according to the last set of financial figures released before the split of Thorn EMI. Also faring well […]

LONDON - The projected removal of EMI Music from Thorn EMI's corporate umbrella is official, but the music company will be for sale only if somebody pays 'maxi-dollar.' Thorn EMI […]

LONDON--A new initiative is being launched in the U.K. that is aimed at increasing the success rate of new British bands and lowering the alarming casualty rate of independent record […]

Meanwhile, EMI Music Denies That It's For Sale NEW YORK - Viacom has put on hold plans to start or acquire a record company, according to executives, although the company […]

LONDON - Chrysalis Records U.K. has come to the end of its quarter-century history as a self-contained, stand-alone record company. On Sept. 18, EMI Music folded the label - together […]

NEW YORK -- EMI Records Group is creating a stand-alone label under the direction of former Geffen Records executive Tom Zutaut. The New York-based label has no name, artist roster, […]

NEW YORK--With Right Stuff, a label operated by Cema, the distribution arm of EMI Music in the U.S., EMI Music Publishing is entering the label wars, albeit with source material […]

Success Of World Music Compilations Cited As Key LONDON - Impressed and taken aback by the success of its Hemisphere world music compilation series, EMI is turning the project into […]

HAMBURG--EMI Music is rethinking the way it does business in Germany to reflect and anticipate a rapidly changing market. One result: The separate sales forces of the company's EMI and […]

PARIS--Two years after it was folded into EMI France, the Chrysalis label has re-emerged here, with its own promotion and marketing structure. Heading the new label will be Herve Defranoux, […]

Koppelman Begins Task Of Restructuring 3 EMI Labels NEW YORK--EMI Music has taken the first steps toward a consolidation that will combine EMI Records USA, Chrysalis Records, and SBK Records […]

EMI Music says it will revolutionize the label-artist management relationship with a new Web portal that gives managers easy access to all the figures the record company holds on its [...]

EMI Recorded Music North America has launched a centralized radio promotion department to shop acts off its jazz and alternative labels. The new division, EMI Music Collective (EMC), will be […]

U.K. music major EMI is revamping its distribution structure, splitting EMI Music Distribution into two parts and expanding its focus on marketing to retail channels with the creation of a [...]

EMI is expected to focus on new-media initiatives as it reviews its operations to cut costs. The music group, which last week revealed that up to 1,800 jobs in its [...]

LOS ANGELES--Roy Lott, deputy president of EMI Recorded Music North America, has assumed the duties of Capitol Records president with an eye to broadening the label's market reach, according to […]

EMI Music in Germany is merging the sales operations of its EMI Electrola and Stuttgart-based Intercord divisions into a single unit, EMI Music Vertrieb, based at Electrola's premises in Cologne, […]

EMI Music is merging its London-based U.K. and international classical operations with the loss of six jobs. The move, effective May 1, will combine existing marketing and promotional departments. Staff […]

NEW YORK - I.R.S. Records, previously an independent unit of EMI Music, will now operate under the EMI Records Group North America banner. EMI Music has wholly owned I.R.S. since […]

LONDON--EMI is minimizing its exposure to troubled African markets by reducing its equity in one of its West African affiliates. The activities of EMI Pathe Marconi, the major's former 100%-owned […]