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Informacije i njihova dostupnost u današnje vrijeme omogućene su kroz razne kanale. Uz tradicionalno informiranje poput tiskanih medija javnosti su sada dostupne informacije koje se šire posredstvom interneta. E-informiranje omogućuje komunikaciju medija s javnom publikom koja je široko dostupna. Način na koji se određene informacije predstavljaju ima veliki utjecaj na oblikovanje javnog mišljenja, a ukoliko su negativno usmjerene, mogu izazvati kriznu situaciju. U takvim situacijama važno je poremećaje podvrgnuti kontroli i reducirati negativne posljedice krize. Medijska industrija prolazi kroz neprestane promjene, a njezina utjecajnost na publiku će se nastaviti dokle god se budu razvijali i sami mediji. U radu će se dati kritički osvrt o načinu informiranja javnosti o koronavirusu koji se krajem 2019. godine počeo širiti iz Kine. Information and their availability in modern world are provided through many different channels. With already established and familiar traditional informing channels as print media, today we see arise of information spreading through internet channels. E-informing connects modern digital media with public spread all over the world. Presenting form of certain information in media affects forming of public opinion upon certain topic. Negative presenting tone could lead to developing of crisis situation in society, and in those cases it is important to control the situation and reduce negative outcomes of crisis. Media industry is subject of constant and ongoing changes and media effect on public will continue to grow as long as the media itself is being developed. The main purpose of this paper is to form critical opinion on the way new coronavirus, spread from China around the globe in the past two months, is presented in the digital media.

Социальные сети играют важную роль в современную эпоху. Несколько лет назад их всерьез не воспринимали, но сейчас рыночный сценарий бизнеса изменился. Людям нравится быть больше онлайн, чем офлайн. Раньше продвижение продуктов для любого производителя было слишком долгим и дорогостоящим, а с появлением социальных сетей у компаний появился новый способ, с помощью которого они могут продвигать свои продукты и услуги с максимальным охватом и минимумом за‑ трат. Инструменты социальных сетей облегчают создание и обмен знаниями, информацией, идеями и мнениями, а также позволяют людям активно участвовать в самих средствах массовой информации. Это означает переход от пассивного потребления маркетинговых сообщений к активному с ними взаимодействию. Люди проводят больше времени в социальных сетях и делают это за счет традиционных средств массовой информации. Несмотря на растущее количество времени, которое люди тратят на социальные сети, последние до недавнего времени еще не использовались в качестве успешного маркетингового инструмента для привлечения потребителей. В статье дается оценка роли маркетинга в социальных сетях для российских компаний на сегодняшний день. В результате проведенного исследования выявлены элементы онлайн-активности компаний и функции онлайн‑сообществ. Отражены существующие коммуникационные проблемы при создании вовлекающего контента и предложены возможные пути их устранения. В статье также анализируется влияние социальных сетей на процесс принятия решения о покупке, а также исследуются такие понятия, как вовлечение клиентов и ориентация на рынок., Currently, social networks play an important role. Several years ago, they were not taken seriously, but now the market scenario of the business has changed. People like to be more online than offline. Previously, the promotion of products for anyone was too long and costly, but now with the advent of social networks, companies have a new way by which they can promote their products and services with maximum cov‑ erage and minimum costs. Social networking tools facilitate the creation and sharing of knowledge, information, ideas and opinions, and also allow people to actively participate in the media themselves. This means a transition from passive consumption of marketing messages to active interaction with them. People spend more time on social networks and do so at the expense of traditional media. Despite the growing amount of time people spend on social networks, until recently they have not been used as a successful marketing tool to attract consum‑ ers. The article assesses the role of marketing in social networks for Russian companies today. As a result of the study, elements of online activity of companies and functions of online commu‑ nities are revealed. Reflects existing communication problems in creating engaging content and suggests possible ways to elimi‑ nate them. The article also analyzes the impact of social networks on the purchasing decision process, as well as explores such con‑ cepts as customer involvement and market orientation., №2(47) (2019)

This research work presents two approaches to improve the quality of the results returned by a case-based reasoning system (CBR) exploiting knowledge produced by an e-community. The first approach relies on a new model to manage the trustworthiness of the knowledge produced by the e community. In this model, the trustworthiness is represented through a score which is used to filter untrustworthy knowledge so that the CBR system will not use it anymore. Moreover, the trustworthiness score is also used to rank the CBR results. The second approach addresses the issue of representing the typicality between subclasses and classes in a hierarchy. The typicality is used to change the hierarchical organization used by the CBR system. Both approaches have been evaluated in the framework of eTaaable, a CBR system which adapts cooking recipes using knowledge coming from an e-community. The evaluations show that managing the trustworthiness of the knowledge produced by an e-community improves the quality of the results returned by eTaaable. The evaluations also shows that eTaaable returns also better results when using knowledge reorganized according to typicality.; Cette thèse propose deux approches pour améliorer la qualité des réponses d'un système de raisonnement à partir de cas (RàPC) utilisant des connaissances produites par une communauté en ligne. La première approche concerne la mise en œuvre d'un modèle permettant de gérer la fiabilité des connaissances produites par la communauté sous la forme d'un score. Ce score de fiabilité est utilisé d'une part pour filtrer les connaissances non fiables afin qu'elles ne soient pas utilisées par le système de RàPC et d'autre part pour classer les réponses retournées par le système. La deuxième approche concerne la représentation de la typicalité entre sous-classes et classes dans une organisation hiérarchique. La typicalité est alors utilisée pour réorganiser les connaissances hiérarchiques utilisées par le système de RàPC. L'apport de ces deux approches a été évalué dans le cadre de eTaaable, un système de RàPC qui adapte des recettes de cuisine en utilisant des connaissances produites par une communauté en ligne. L'évaluation montre que la gestion de la fiabilité des connaissances produites par la communauté améliore la qualité des réponses retournées par eTaaable. De même, l'évaluation montre que l'utilisation par eTaaable des hiérarchies des connaissances réorganisées en exploitant la typicalité améliore également la qualité des réponses.

This research work presents two approaches to improve the quality of the results returned by a case-based reasoning system (CBR) exploiting knowledge produced by an e-community. The first approach relies on a new model to manage the trustworthiness of the knowledge produced by the e community. In this model, the trustworthiness is represented through a score which is used to filter untrustworthy knowledge so that the CBR system will not use it anymore. Moreover, the trustworthiness score is also used to rank the CBR results. The second approach addresses the issue of representing the typicality between subclasses and classes in a hierarchy. The typicality is used to change the hierarchical organization used by the CBR system. Both approaches have been evaluated in the framework of eTaaable, a CBR system which adapts cooking recipes using knowledge coming from an e-community. The evaluations show that managing the trustworthiness of the knowledge produced by an e-community improves the quality of the results returned by eTaaable. The evaluations also shows that eTaaable returns also better results when using knowledge reorganized according to typicality.; Cette thèse propose deux approches pour améliorer la qualité des réponses d'un système de raisonnement à partir de cas (RàPC) utilisant des connaissances produites par une communauté en ligne. La première approche concerne la mise en œuvre d'un modèle permettant de gérer la fiabilité des connaissances produites par la communauté sous la forme d'un score. Ce score de fiabilité est utilisé d'une part pour filtrer les connaissances non fiables afin qu'elles ne soient pas utilisées par le système de RàPC et d'autre part pour classer les réponses retournées par le système. La deuxième approche concerne la représentation de la typicalité entre sous-classes et classes dans une organisation hiérarchique. La typicalité est alors utilisée pour réorganiser les connaissances hiérarchiques utilisées par le système de RàPC. L'apport de ces deux approches a été évalué dans le cadre de eTaaable, un système de RàPC qui adapte des recettes de cuisine en utilisant des connaissances produites par une communauté en ligne. L'évaluation montre que la gestion de la fiabilité des connaissances produites par la communauté améliore la qualité des réponses retournées par eTaaable. De même, l'évaluation montre que l'utilisation par eTaaable des hiérarchies des connaissances réorganisées en exploitant la typicalité améliore également la qualité des réponses.

Este trabajo pone de manifiesto las nuevas posibilidades que se abren en el trabajo comunitario con la llegada y expansión de las Tecnologías de la Información y la Comunicación (TIC), así como con el diseño y apropiación de las narrativas transmedia en ámbitos socio-comunitarios. Hace hincapié en las diversas herramientas audiovisuales-digitales 2.0 y en las potencialidades del uso eficaz y creativo de estas tecnologías en el desarrollo cultural comunitario. Como modelo de estudio propone un análisis de la experiencia e-comunidad, desarrollada en una primera fase en el barrio El Congost de la municipalidad de Granollers en la Provincia de Barcelona, España, y posteriormente del desarrollo del WebDoc interactivo y transmedia ‘’El Congost visto por El Congost’’, un documental que se construye a partir de la mirada de sus propios habitantes y uso de tecnologías Open Source, dentro de lo que hoy conocemos como narrativas transmedia This paper highlights the new possibilities that it has been opened in community work, with the arrival and expansion of information and communication technology (ICT) as well as the design and appropriation of Transmedia Narratives in socio-Community areas. It emphasizes the various audiovisual digital tools-2.0 and in the potential of efficient and creative use of these technologies in community cultural development. As a study’s model study proposes an analysis of the e community’s experience and his posterior development the Congost neighborhood of the municipality of Granollers in the province of Barcelona, Spain. “The Congost has been seen by the Congost” a documentary that builds on the look of its own people and developed with open source, in what it is now known as transmedia narratives technologies.

This paper will discuss the ongoing research in area of conceptualization, design of collaborative working environments and its adoption for food supply networks. There will be a group needs approach for designing such environments presented. Tracking and tracing, agreements on quality policy, improvements in logistics, dissemination of innovations, cooperation in quality planning and market orientation, access to knowledge bases, etc. are all examples which build on an increased horizontal or vertical integration in information and communication activities. For these purposes adoption of collaborative working environments may be of a crucial importance for food supply networks.

One of the critical success factors for the future development of the agri-food sector is the increased integration of enterprises and other stakeholders in horizontal and vertical ‘communities’. Tracking and tracing, agreements on quality policy, improvements in logistics, dissemination of innovations, cooperation in quality planning and market orientation, access to knowledge bases, etc. are all examples which build on an increased horizontal or vertical integration in information and communication activities. The paper will discuss ongoing research on the conceptualization, design and testing of online communities that provide the functionalities that might improve cooperation in the different (horizontal and vertical) dimensions. It builds on initiatives from the area of ‘collaborative working environments’, sometimes captured under the heading ‘electronic community house’. First prototypes utilize freely available software modules and demonstrate the capability of today’s level of development if one has a clear conceptual base.

Blogging, SMS, instant messaging and other forms of electronic communication are no exceptions to the rule of evolution of practical implementation of new technologies. In such context "Generation-Y" could be identified as a generation that feels "at home" with new communication paradigms. Therefore, it is important to raise the question of whether the theories/models of electronic community apply to electronic communication, as this migh imply that the "Gen-Y" just has a different outlook to social issues and community building than defined by the traditional social approaches.

International audience; This paper presents a review of international literature on learners’ actual e-learning experience(s). 43 research papers have been reviewed. Their findings have been organised according to five themes: a) use of technology; b) organisation of study activity; c) influences of Internet media on pedagogical and social interactions; d) collaboration within e-communities; e) link between online interaction and learning. They reveal the importance of a number of aspects (parameters) which are not very much taken into account in the design of e-learning-based training systems: the degree and quality of actual learner autonomy, the temporal dimension as it affects study activity and interactions, and lastly, the limitations of asynchronous interactions.; Este artículo presenta una revisión de la literatura internacional sobre el tema de la experiencia de los aprendices en los programas de e-learning. 43 publicaciones fueron organizadas segun 5 temas : a) el uso de las teconologías, b) la organización de la actividad de estudio, c) la mediación de las interacciones, d) la colaboración entre las e-comunidades, e) la relación entre las interacciones en linea y el aprendizaje. Los resultados muestran la importancia de ciertos aspectos que no son muy tenidos en cuenta en los programas de e-learning : la autonomía real de los aprendices, la dimensión temporal dentro de la actividad de estudio y de las interacciones, los límites de las interacciones asincrónicas.; Cet article présente une revue de littérature internationale portant sur l’expérience des apprenants dans des dispositifs d’e-formation. 43 publications ont été étudiées. Leurs résultats ont été organisés selon cinq thèmes : a) l’usage des technologies ; b) l’organisation de l’activité d’étude ; c) la médiatisation des interactions ; d) la collaboration dans des e-communautés, e) le lien entre interactions en ligne et apprentissage. Ils montrent l’importance d’aspects peu pris en compte dans les dispositifs d’e-formation : l’autonomie réelle des apprenants, la dimension temporelle dans leur activité d’étude et les interactions, les limites des interactions asynchrones.

En este artículo trataremos el tema de las nuevas prácticas organizacionales, tales como el e-working, e-learning, e-community, e-commerce, e-goverment, y su vinculación con las estrategias de desarrollo. Presentamos tres de estas prácticas: los telecentros (e-working), las telecomunidades (e-community) y la ciberdemocracia (e-goverment), a la luz de las transformaciones socioculturales producto del impacto de las tecnologías de información y comunicación, a las cuales consideramos como un elemento clave en las estrategias de desarrollo. Mostramos especial interés en el tema de la pobreza y en cómo a través de las prácticas emergentes podemos incidir en su erradicación. Presentamos, tangencialmente, algunas experiencias en Venezuela y América Latina que dan cuenta de dichas prácticas.