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The general aim of this paper is to evaluate the influence of panning on the map user’s (attentive) behaviour, using a mixed methods approach. A user study was conducted in which participants – with an expertise in cartography – had to execute four tasks in Google Maps, using only a panning operation. During the first two tasks, participants had to follow a predefined route; during the latter two tasks they had to locate Belgium on a less detailed scale level. A strong task-related interactive behaviour was revealed by the participants’ mouse action and eye movements. Furthermore, the attentive behaviour was influenced by the type of view (map or satellite) and whether it occurs while performing the panning operation. The georeferenced eye movements were imported in a GIS for spatial analysis. Based on these spatial queries, we discovered that the duration of the fixations was associated by their location on the map. [ABSTRACT FROM PUBLISHER]

We analyze if the visual exploration of landscape photographs is influenced by the urbanization level of the landscape and whether this is correlated with visual landscape complexity. We determine if differences in viewing behavior are related to differences in complexity, expressed by the photograph's spectral entropy. An eye-tracking experiment is conducted to measure visual behavior while observing the photographs. A more extensive and dispersed exploration is found in more urbanized landscapes. The fixation pattern is more restricted and clustered in weakly urbanized landscapes. When buildings are lacking, this trend cannot be extrapolated since these landscapes seem to elicit an unexpectedly extensive exploration. The urbanization level is positively correlated with the visual complexity, indicating its potential influence on the viewing behavior. [ABSTRACT FROM AUTHOR]

The European Landscape Convention emphasises the need for public participation in landscape planning and management. This demands understanding of how people perceive and observe landscapes. This can objectively be measured using eye tracking, a system recording eye movements and fixations while observing images. In this study, 23 participants were asked to observe 90 landscape photographs, representing 18 landscape character types in Flanders (Belgium) differing in degree of openness and heterogeneity. For each landscape, five types of photographs were shown, varying in view angle. This experiment design allowed testing the effect of the landscape characteristics and photograph types on the observation pattern, measured by Eye-tracking Metrics (ETM). The results show that panoramic and detail photographs are observed differently than the other types. The degree of openness and heterogeneity also seems to exert a significant influence on the observation of the landscape. [ABSTRACT FROM AUTHOR]