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The sustainability is one of the most discussed problems nowadays. To make the world more sustainable participation and cooperation of all market subjects (state, businesses and consumers) is required. New economic model – circular economy is a concept how to achieve goals of the sustainability. Circular economy and its main principles are based on the idea that all material and product flows can be returned to the production cycle (after they have been used) to become new sources for production and service provision. In ideal scenery the waste would not be produced anymore. The aim of the paper is to present results of primary research focused on consumers´ perception (generation X and Y) of package free shops as a part of the circular economy. Package free shops are examples of good circular economy principles implementation into the business practice. The object of the research was marketing communication of package free shops and activities organized by them with the aim to support consumer purchasing in package free shops. The Covid-19 pandemic has had numerous consequences for our day-to-day life, package free shopping too. In the paper are presented some impacts of the pandemic on the circular economy principles implementation with the implication for the package free shops too. [ABSTRACT FROM AUTHOR]

Consumer behaviour nowadays is more environmentally responsible. Their environmental awareness has increasing tendency and they emphasize special environmental requirements when purchasing. Consumer buying behaviour is influenced by the scale of factors including environmental. The aim of the paper is to present results of the research on consumer perception of various factors influencing their behaviour in dairy segment in the circular economy principles context. Secondary data analysis is completed by the partial results of questionnaire survey from April 2019, which have been conducted on the research samples of 150 consumers of X, Y and Z generations in Turiec region in Slovakia. We examined environmental responsibility of consumers in specific segment of dairy products with respect to its importance in healthy nutrition and lifestyle. Among the product characteristics, the most important for consumers are freshness and quality, partially the origin of the product. Packaging and packaging size are less important (for all generations). Among the distribution mix factors, the most important is availability of product, type of the store is not important. Environmentally responsible types of sale are important for consumers of generation Y and Z. [ABSTRACT FROM AUTHOR]