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Background: Alcohol consumption is common among U.S. adults. The purpose of this study was to describe the source and content of the most widely viewed YouTube videos associated with alcohol consumption. Methods: Videos were filtered by number of views and the source of the video upload was recorded. Video characteristics and differences in video content were then assessed. Results: All together, the videos in this sample were viewed 21,481,530 times. Consumers uploaded the majority of videos found in this sample. Most videos mentioned the risks of drinking (88.1%, 95% CI: 80.3, 95.9%) and advised viewers to quit drinking (86.9%, 95% CI: 82.5, 91.3%). More than half of the videos uploaded by television and internet sources (73.7%, 95% CI: 62.6%, 84.8%) or medical professionals (69.2%, 95% CI: 53.1%, 85.3%) referred to previous studies or research, but less than half of the videos uploaded from other sources did so. Conclusion: The risks associated with alcohol consumption and limits on drinking were frequently mentioned, with consumers frequently encouraged to quit drinking. Future work is needed to broaden our understanding of alcohol content across the site and over time in behavioral development. Keywords: YouTube, alcohol consumption, drinking, source, content, INTRODUCTION Alcohol consumption and misuse are significant public health and social problems in the United States. According to the 2018 National Survey on Drug Use and Health, 86.3% of people [...]

INTRODUCTION Historically, women with alcohol use disorder (AUD) have been an underserved population. In the United States, more than 5 million adult women, or 4.2% of the adult female population, [...]

Some societies and event organizers are rethinking their alcohol policies in a bid to be more inclusive. Some societies and event organizers are rethinking their alcohol policies in a bid to be more inclusive., Author(s): Nikki Forrester Author Affiliations: Reconsidering the role of alcohol in the scientific workplace Scientists celebrated after colliding protons at record energies in 2010 at CERN, Europe's particle-physics laboratory in [...]

ABSTRACT The need to understand the settings in which students drink represents an ongoing challenge for universities. Undergraduate students (N=2,146) completed an online multicampus survey to capture the perceptions of [...]

William Faulkner must have smiled down from heaven back in 2010 when his birthplace, New Albany, Mississippi, went wet--or at least damp--by making the sale of beer and 'light wine' [...]

A comprehensive understanding of the relationship between stress and alcohol use is important for understanding the risks of developing alcohol problems and subsequent relapse. Although the relationship is complex, substantial [...]

I did not have high expectations for this book because the subtitle, 'The Politics of Sobriety in a Native American Community,' did not identify any specific community. Upon completing the [...]

Objective: Although alcohol use and related problems are highly prevalent in emerging adulthood overall, college students drink somewhat more than do their peers who do not attend college. The personal or social influences underlying this difference, however, are not yet well understood. The present study examined whether personality traits (i.e., self-regulation and sensation seeking) and peer influence (i.e., descriptive drinking norms) contributed to student status differences. Method: At approximately age 22, 4-year college students (n = 331) and noncollege emerging adults (n = 502) completed web-based surveys, including measures of alcohol use, alcohol-related problems, personality, and social norms. Results: College students drank only slightly more heavily. This small difference, however, reflected personality suppression. College students were lower in trait-based risk for drinking, and accounting for traits revealed a stronger positive association between attending college and drinking more heavily. Although noncollege emerging adults reported greater descriptive drinking norms for social group members, norms appeared to more strongly influence alcohol use among college students. Finally, despite drinking less, noncollege individuals experienced more alcohol-related problems. Conclusions: The association between attending college and drinking heavily may be larger than previously estimated, and it may be masked by biased selection into college as a function of both self-regulation and sensation seeking. Differing patterns of alcohol use, its predictors, and its consequences emerged for the college and noncollege samples, suggesting that differing intervention strategies may best meet the needs of each population. (J. Stud. Alcohol Drugs. 72, 622-632, 2011), ALCOHOL USE INCREASES IN THE TRANSITION out of high school (Baer et al., 1995), rising to the highest levels across the life span during emerging adulthood (i.e., ages 18-25; Arnett, [...]