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Student evaluation of teaching (SET), a major tool for assessing teaching quality in higher education is a crucial research topic. Among 13 studies published about online peer SET in "Assessment & Evaluation in Higher Education" over the past two decades, ease of use, clarity and helpfulness of SET information were repeatedly tested. This study introduces theory from the information systems field to give a multi-disciplinary view in testing how students' perceptions may affect their intention to continue to use an online peer SET system. While past studies focused on ratemyprofessor.com, offering results from USA, Canada and UK, this study aimed to provide Asian insight by using data from Taiwan. Based on 364 student members of the selected website, findings indicated that disconfirmation of SET information significantly affected perceived usefulness, trust and satisfaction, ultimately shaping continuance usage intention of the online peer SET system. Practical implications for online peer SET website managers and institutional SET managers are discussed.

Student evaluation of teaching (SET), a major tool for assessing teaching quality in higher education is a crucial research topic. Among 13 studies published about online peer SET in Assessment & Evaluation in Higher Education over the past two decades, ease of use, clarity and helpfulness of SET information were repeatedly tested. This study introduces theory from the information systems field to give a multi-disciplinary view in testing how students' perceptions may affect their intention to continue to use an online peer SET system. While past studies focused on ratemyprofessor.com, offering results from USA, Canada and UK, this study aimed to provide Asian insight by using data from Taiwan. Based on 364 student members of the selected website, findings indicated that disconfirmation of SET information significantly affected perceived usefulness, trust and satisfaction, ultimately shaping continuance usage intention of the online peer SET system. Practical implications for online peer SET website managers and institutional SET managers are discussed. [ABSTRACT FROM AUTHOR]

Parental communication is still relatively meaningful in Asian families with hierarchical, vertical, and authoritative relationships. Meanwhile, children's pro‐environmental behaviour in emerging Asian nations tends to be passive, leading to a need for intervention from the closest parties, often the parent, whose familial role in green communication has not been examined. This study uses social learning theory to examine the interplay of parent‐like spokespeople and message appeals in affecting young adults' cognitive and emotional responses, which is expected to influence the ad liking and believability of green advertisements and switching intention to green products, such as eco‐friendly straws. A laboratory experiment was conducted with 240 subjects. The results showed that the frame of a father‐like figure conveying a hope appeal generated the greatest enthusiasm and argument quality for young adults. Mother‐like figures speaking a fearful message frame were the best generator for young adults' anger and threat appraisal. Ad liking was significantly impacted only by a mother‐like spokesperson who spoke a fearful appeal mediated by anger and a father‐like spokesperson who delivered a hope appeal mediated by argument quality. Young adults' willingness to switch to eco‐friendly straws was indirectly influenced by the interaction effect of a mother‐like spokesperson and fear appeal type mediated by ad believability. [ABSTRACT FROM AUTHOR]

The role of virtual salesperson (VS) and the importance of customer reviews in facilitating online purchase decisions and sales have recently received much attention from technology companies, marketing practice professionals, and academics. However, customers' willingness to follow the purchase advice of the VS when there is a conflict between these recommendations and those of other online customers is less understood. This research theorizes and investigates the extent to which customers' relationship satisfaction with, and trust in, the VS helps explain customer willingness to follow VS advice in the context of recommendation conflict. Using four studies, our research explores how and when the VS's avatar design mitigates the negative influence of conflict. An important theoretical and managerial implication of this research is that VS avatar designs that are high in automated social presence (ASP) help reduce the negative impact of conflict. However, we find that ASP mitigates the negative effects of conflict only for avatars that score low (vs. high) on cuteness. [ABSTRACT FROM AUTHOR]