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A SUMMER OF PLUNGING WALL STREET INDICATORS AND DECREASED ROUNDS played finds the golf wear industry in the midst of a multi-tiered correction. The retail storm that was raging even [...]

Byline: BY ANNMARIE DODD Travis Mathew's 'Jake Polo' shirt honors the teen who inspired it While some golfers like to think their golf shirt conveys something metaphorically about them, there's [...]

Byline: by Annmarie Dodd edited by PETER FINCH PHOTOGRAPH BY JOHN LAWTON FRENCH DRESSING A blazer made to your specificationsand taste Paying attention to the details can elevate a clubhouse [...]

Byline: edited by RON KASPRISKE ANNMARIE DODD PHOTOGRAPH BY / DAVID DREBIN THE PERFECT FIT A golf wardrobe made to your specs Having clothing made especially for you is the [...]

Byline: by Annmarie Dodd edited by RON KASPRISKE ENOUGH WITH THE ROUGH Soothe and protect your skin from the elements year-round Kiehl's Vital Sun Protection SPF 15 face and body [...]

Byline: by Annmarie Dodd edited by RON KASPRISKE THREE WISHES If you indulge, make it something timeless Ghurka Cavalier II duffel, $795, ghurka.com Church's Darwin slip-on shoes, $895, church-footwear.com Cartier [...]

Byline: Annmarie Dodd Edited by Ryan Herrington Two contrasting cultures came together Monday when, as had long been rumored, TaylorMade-Adidas Golf acquired apparel manufacturer Ashworth in a transaction valued at […]

We all like free stuff (or at least saving money). Our crew gives you some ideas on how to cash in $370: Bandon replay rates Although twilight rates are tempting, [...]

Wearing sunscreen while playing golf can be a matter of life or death, so golfers are urged to apply sunblock twice during a round, once before they go out and […]

FOOTJOY Made of soft calfskin leather, the Classics Tour features flexible channels in the sole, Pulsar plastic cleats and crocodile print, $320, footjoy.com. TEHAMA The Charles, a cleatless shoe, gets [...]

ALTHOUGH performance apparel--clothes that wick, breathe, stretch and do 20 other good things--has been the golf fashion story for the past six seasons, one of the hottest brands to appear […]

Cozy cotton men's pullover, a perfect weight for summer nights, drew traffic. $89. [ILLUSTRATION […]

Tehama, the company founded by industry veteran Nancy Haley and actor Clint Eastwood in 1997, may be known for its elegant apparel found at upscale golf shops and select Nordstrom […]

In your 20s Luke Donald EFFORTLESS STYLE: Donald is a golf-fashion icon in the making because the Brit knows when and how to wear color. Rosasen cargo shorts, $84; J. [...]

Charles Howell III, still working on swing changes, had a short but stylish stay sporting Sanei's Callaway Golf apparel and Rolex's Cellini Classic watch. Luke Donald was unable to match […]

The oohs and aahs at the Masters next week won't be confined to great shots. Players' wardrobes also are a good bet to generate buzz. And while it takes a […]

Tiny Twelves Retailer feedback prompted TWELVE to add a series of golf clip-on accessory bags to its collection for spring 2006. They already existed as travel bags, says Katie Wickes, […]

Mega-watt color isn't going anywhere. However, it needs some balance. Some contrast. an alternative. In your shop, merchandise black and white as the graphic anchor for spring's best shades. clockwise […]

Who doesn't love a good T-shirt? It's a simple, relaxed style statement with a versatile vibe--it can be chic, youthful and, sometimes, cheeky. And, when a particular logo or brand […]

TOM O'Brien's Marco Island, Fla., shop needs a merchandiser. And quick. It's the height of the holiday season, snowbirds are flocking south and the PGA merchandise show is around the […]

DAVID Hagler, 46, is the keeper of Nike Golf's apparel game plan at a time when it could move from a pool of industry players to a market leader. Indeed, […]

As sure as Wynn Las Vegas is now a tourist's must-see destination, golf retailers should be required to visit its Mojitos Resort wear shop to study how to fine-tune and […]

There's no use sugar-coating it: sweaters are easy to wear, but difficult to retail. But 'tis the season to focus on knits for two reasons--they're among the cornerstones of holiday […]

HOPING to dispel the notion that performance-based apparel is only for young golfers and luxury items are for old ones, GREG NORMAN COLLECTION has a new line that combines the […]

1. NIKE GOLF "Sphere" polyester/polyurethane thermal windproof jacket ($90, suggested retail) with stretch wicking side panels, nikegolf.com, 888-799-6453. 2. DRYJOYS BY FOOTJOY polyurethane-coated polyester waterproof short-sleeve jacket ($150) with polyester […]

WATCH the club's fashion police scramble when they see Tehama's new layered polo ($64, suggested retail). Technically, there's nothing amiss about the shirt--it has rule-safe collar and sleeves--but its gauzy […]

Puma PG Mesh golf shoe ($90, suggested retail). The unisex shoe's open-weave mesh is available in various colors, such as navy, green and bright yellow. Contact: puma.com, 978-698-1000. Twelve mini-tote […]

GOLF legend Harry Vardon is the inspiration for Holliday & Brown, a luxury men's golf line, to debut at select Saks Fifth Avenue stores next month. The specialty retailer will […]

Small geometric designs and a silky touch make for a light, elegant look. Adidas Golf polyester/Lycra sleeveless wicking and UV-protectant shirt ($55, suggested retail) with Mandarin collar, adidasgolf.com, […]

IN the heart of the U.S. men's wear business, there is a widely held belief that the golf shop is one of the last bastions of pure specialty retail. Designers, […]

The zip-neck mock On him: Adidas Golf polyester/Lycra wicking and UV protectant zip-neck mock ($70, all prices suggested retail), adidasgolf.com, 800-465-8633. On her: Tail Tech nylon/-spandex pique wicking zip-neck mock […]

On her: Tommy Hilfiger Golf cotton sleeveless shirt ($56, suggested retail) with swiss dot embroidered detail, tommygolf.com, 800-455-3443; cotton/Lycra twill capri pant ($95) by Claudia Romana, golfbycr.com, 888-811-9181. On him: […]

Thinking like a department-store retailer--instead of simply filling a souvenir tent--created record-setting merchandise sales at last month's U.S. Women's Open, organizers said. Taking a new approach to boost the event's […]

FASHION for men is about evolution, not revolution. And even that speed may be too fast for men's golf. If the rate of change in men's fashion is sluggish, for […]

Trends can be fun and fleeting, but classic white golf shirts still stand as men's warm-weather favorite. From top: Fred Couples in an EZ-Tech polo by Ashworth; Ernie Els in […]

GOLFERS are ready to shed their winter layers and show their true colors at last. While it has been a blustery spring in much of the country, many shops report […]

Some women want a way to carry the essentials they need on course. Others are just looking for another excuse to accessorize. Regardless of the reason, golf clutches and other […]

A "water view" is one of those catchphrases that link some of the world's best addresses. For the most part, it's the good life and one Saltaire wants to dress. […]

Once considered a novelty, the mock-neck shirt reaches establishment status at the Masters ABOVE: Tiger Woods in Nike Golf's Tiger Woods Collection BELOW, FROM LEFT:: Fredrik Jacobson in J. Lindeberg; […]

Lucky lavender Tiger Woods in Nike Golf's Tiger Woods Collection. Azalea pink Graeme McDowell in Slazenger, custommade trousers and a House of Fleming belt. Fuchsia punch Darren Clarke in Antigua […]

THE world watches the Masters to see how players handle the legendary course--while the most discriminating eye examines how good they look doing it. Augusta National GC is undoubtedly a […]

JIMMY HAGGAR, VP and general manager of VF Corp.'s E.Magrath and Byron Nelson Eleven Straight collections, resigned from his post last month. The move, sources say, was prompted by VF's […]

FOR most people, the year begins Jan. 1. But in the golf industry, it really starts at the end of the month, when the PGA Merchandise Show takes place in […]

GEKKO Brands' sales, Ashworth's newly acquired headwear company, provided just the boost the parent company needed to reach record third-quarter revenues. Total sales increased 12.8 percent, to $42.8 million, in […]

SOMETHING'S in the air for Fall 2005 that's ready to churn up and forever change the golf outerwear market. Trimmer, lighter and fashion-friendly jackets look to be one of the […]

Hogan Holds: With all the good that the BEN HOGAN COLLECTION has brought SPORTHALEY, there is one casualty: Haley men's wear. The company confirmed last week it has quietly shelved […]

Bertha Wear: Callaway Collection is launching Big Bertha Pique Polo, a Pima cotton shirt that resists wrinkling, shrinking, facing and pilling, for Spring 2005, to retail at $50. The Ashworth […]

Nike Golf's most daring shoe to date, Air Go-Go, ($60, suggested retail) merges function with fashion and a little corporate synergy since it is adapted from "Edgartown," one of Cole-Haan's […]

The portion of the U.S. population age 6 and above that plays golf fell to 10.5 percent in 2003 from 12.2 percent in 1987. This chart reports golfer density against […]

Strike a Pose: J. LINDEBERG is one of the few who can--and did--put golf wear in the spotlight during Milan's recent men's runway week. While POLO RALPH LAUREN and BURBERRY […]