12 results on '"Diwan, Saloni Pawan"'
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2. Children influence on family purchase decisions across product categories
3. Measuring brand positioning effectiveness of car brands using triangular approach
4. Identifying the congruence among the presumed, communicated and perceived brand positioning strategies of Indian automobile brands
5. Development of an empirical framework of customer loyalty in the mobile telecommunications sector
6. Development of an empirical framework of customer loyalty in the mobile telecommunications sector.
7. Modelling customer satisfaction and customer loyalty in the frame of telecommunications industry: a review
8. Customers’ Perceptions of Brand Positioning Strategies Questionnaire
9. Investigating the Relationship Among Desired, Actual, and Perceptual Positioning Strategies of Indian Car Brands.
10. Development of empirically based customer-derived positioning typology in the automobile industry
11. Green Marketing: A New Paradigm of Marketing in the Automobile Industry
12. Investigating the congruence among the positioning strategies of three Indian car brands.
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