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3. Introduction

Author

Parker, Edwin B., primary, Hudson, Heather E., additional, Dillman, Don A., additional, Strover, Sharon, additional, and Williams, Frederick, additional

Published
2021
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4. Goals and Recommendations

Author

Parker, Edwin B., primary, Hudson, Heather E., additional, Dillman, Don A., additional, Strover, Sharon, additional, and Williams, Frederick, additional

Published
2021
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11. Executive Summary

Author

Parker, Edwin B., primary, Hudson, Heather E., additional, Dillman, Don A., additional, Strover, Sharon, additional, and Williams, Frederick, additional

Published
2021
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14. What the Public Wants from Higher Education: Work Force Implications from a 1995 National Survey.

Author

Washington State Univ., Pullman. Social and Economic Sciences Research Center. and Dillman, Don A.

Abstract

This report summarizes results from a 1995 national survey on higher education. The telephone survey asked a random sample of 1,124 adults about issues related to continuing education, distance learning, and the performance of colleges, vocational schools, and universities. It found that a large majority of adults from all age groups, income levels, and backgrounds recognize the value of lifelong education and training. About 81 percent of the respondents thought that getting additional education was important for them to be successful at work. Interest in additional education was found to be highest among those who already had college training, and those with college training were more likely to continue their education in one form or another. A majority of respondents thought that it was important for state land-grant universities to provide multiple services, including off-campus instruction and services for older students. Three appendixes provide information on the survey methodology, additional data tables, and a reprint of a short article based on the same 1995 survey, entitled "The Public View of Land Grant Universities: Results from a National Survey" by James A. Christenson and others. (MDM)

Published
1995

41. Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 4th Edition

Author

Dillman, Don A., Smyth, Jolene D., Christian, Lean Melani, Dillman, Don A., Smyth, Jolene D., and Christian, Lean Melani

Abstract

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised "Fourth Edition" includes: (1) Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; (2) How and when to use mail, telephone, and Internet surveys to maximum advantage; (3) Proven techniques to increase response rates; (4) Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; (5) Direction on how to construct effective questionnaires, including considerations of layout; (6) The effects of sponsorship on the response rates of surveys; (7) Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli; and (8) The "Fourth Edition" reintroduces the telephone--including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike. An author index and subject index are included.

Published
2014

45. Personalization of Mail Surveys for General Public and Populations with a Group Identity: Results from Nine Studies

Author

Dillman, Don A., Lesser, Virginia, and Mason, Robert

Abstract

The effect of personalization on mail survey response rates was examined in nine studies that included 17 comparisons under several research conditions. A study of this variable across multiple experiments in five agricultural experiment stations was undertaken because of conflicting results from previous research and from concern that the effectiveness of personalization might have decreased over time. Results show that, while response to general public surveys appeared to increase modestly across all treatment groups, there was no positive effect for populations in which a group identity (e.g., Dear Oregon Gardner or Dear ATV Owner) is employed to address respondents in cover letters. Personalization appears to remain useful for improving response in surveys of the general public. (Contains 2 tables.)

Published
2007

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