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1. AWARENESS OF 3D BODY-SCANNING AND PROSPECTIVE UPDATE OF INDONESIAN ANTHROPOMETRY FOR VIRTUAL FASHION DESIGN

Author

Markus Hartono, Brian Kurniawan Jaya, Dian Prianka, Christabel Annora Parung, and Viviany Viviany

Subjects
virtual fashion, clo3d, indonesian, anthropometry, Industrial engineering. Management engineering, T55.4-60.8
Abstract

It is a challenge for the designer and user in compromising a perfect fit of fashion. This study addresses the awareness of users and development of two different methods for the fitting of a fashion product. The first one, it is an individual anthropometric measurement, whereas the second one is assisted anthropometric measurement. Based on the Focused Group Discussion (FGD), it showed that the virtual fashion technology was perceived as something new and prospective in the future fashion industry. Through the virtual prototyping using CLO3D, it was found that the result had relatively the same as the manual measurement. The virtual one has reduced measurement and lead time significantly. In other words, the virtual measurement is deemed to be a time-saving process, promoting “fitting the product to the user” principle. This study supports a good communication bridge between users and designers through the 3D virtual clothing process, and also contributes to Indonesian anthropometry updates.

Published
2023
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2. Instagram Brand Activation for Fashion Start Ups with Experiential Marketing

Author

Dian Prianka

Subjects
instagram, fashion, engagement, experiential marketing., Technology, Engineering (General). Civil engineering (General), TA1-2040
Abstract

A lot of startup brands utilized Instagram to build their brand online and to raise awareness toward their brand. Fashion industry is one of the many industries that rely on Instagram heavily. Three Levels of Experiential Marketing was a new strategy that was built from 5 Strategic Experiential Modules (SEMs) from Schmitt such as Sense, Feel, Think, Act and Relate to make the 5 SEMs easily applicable to businesses in Instagram. To validate the application of those Three Levels of Experiential Marketing strategy, startup brands from Faculty of Creative Industry, in Fashion and Product Lifestyle Design program utilized the modules to help build their fashion brand from scratch. There are 20 subjects of students in Fashion and Lifestyle Product Design program in University of Surabaya. These subjects start their own fashion branding on Instagram and utilized the Three Levels of Experiential Marketing Strategy for 1 month. In conclusion, not every factor can be fully embedded, and factors under Sense, Feel and Relate SEMs are the most effective ones.

Published
2021
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3. Perspektif Puisi 'A Dream Within A Dream' Pada Desain Fashion dan Lifestyle Homespun Spring Summer 2021

Author

Wyna Herdiana, Refsi Venny Utomo, and Dian Prianka

Abstract

—A Spring/Summer 2021 collection based on WGSN trend forecast for Spring/Summer 2021 called HomeSpun, which inspired from Edgar Allan Poe's poem, "A Dream within a Dream". This poem consists of 24 rows which divided into two stanzas, illustrate the differences between our perception of lives and the effect of time, that emphasize human existencies are only dreams and illusions, an abstract picture from human mind. Clothes category are citywear with sophisticated and elegant looks. Using in-depth interview, some keywords are produced, namely blurry, contention, curved lines, encounter of two different substances, conflicting diagonal line, and transparant. That keywords then poured into garment's cutting, details, and embellishments. The collection's details and embellishments are deconstructed cutting, plaits, embroidery texts, crochet, and clay beads. This collection consists of 60 designs of menswear, womenswear, and kidswear, also its lifestyle products and accessories. 5 looks consists of 14 garments, 5 pieces of shoes, 2 bags, 2 earrings, 2 glasses, 3 headbands, 1 set of hair clip, 1 bracelet, 1 scrunchies, and 1 handphone & airpods case were realized. Keywords: blurry, conflicting diagonal line, contention, two realities Abstrak—Perancangan koleksi Spring/Summer 2021 berdasarkan trend forecast WGSN Spring/Summer 2021 “HomeSpun” menggunakan inspirasi dari puisi karya Edgar Allan Poe, “A Dream within a Dream”. Puisi ini mempunyai 24 baris yang dibagi menjadi dua bait, menceritakan perbedaan persepsi hidup kita serta efek waktu, yang menekankan bahwa eksistansi manusia hanyalah suatu impian dan ilusi, sebuah gambaran abstrak dari pikiran manusia. Kategori busana adalah citywear dengan kesan sophisticated dan elegan. Melalui metode penelitian wawancara, dihasilkan beberapa kata kunci, yaitu blurry, suatu pertentangan/bertolak belakang, garis lengkung, pertemuan antara dua substansi berbeda, conflicting diagonal line, serta transparan. Berbagai kata kunci tersebut kemudian dituangkan dalam cutting pakaian, detail, serta embellishments pada garmen. Detail dan embellishment yang dipakai adalah cutting yang sedikit deconstructed, anyaman, tulisan dengan menggunakan jahitan dan sulaman, serta rajutan dan clay beads. Koleksi ini terdiri dari 60 desain pakaian wanita, pria, serta anak perempuan dan berbagai produk lifestyle serta aksesoris pelengkapnya. Pakaian yang direalisasikan sebanyak 5 looks, yang terdiri atas 14 garmen, 5 pasang sepatu, 2 tas, 2 anting-anting, 2 kacamata, 3 headband, 1 set jepit rambut, 1 gelang, 1 scrunchie, serta 1 case handphone dan airpods. Kata kunci: blurry, conflicting diagonal line, dua realita, pertentangan

Published
2020

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