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2. Managing your media relations

Author

Desmond, Joanne

Subjects
Medical professions -- Media coverage, Health care industry -- Media coverage, Physicians -- Media coverage, Business, Health care industry, Media coverage
Abstract

Four words can immediately cause severe diaphoresis in even the most seasoned health care executive: 'Mike Wallace is calling.' Palpitations, sweaty palms, and tension headaches can also be induced by [...]

Published
1989

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