1. Know thy customer. (Feature)
- Author
-
Gordon, Sheldon
- Subjects
Harvey's Restaurants -- Information management ,Sears Canada Inc. -- Information management -- Management ,Intrawest -- Information management ,Delta Hotels Ltd. -- Information management -- Management ,Customer relationship management -- Management -- Technology application ,Department stores -- Information management ,Customer relations -- Technology application ,Marketing -- Technology application ,Hotels and motels -- Information management -- Canada ,Fast food restaurants -- Information management ,Business, general ,Business ,Business, international ,Customer relationship management ,Company business management ,Company systems management ,Technology application ,Management ,Information management - Abstract
Nobody's arguing that customer relationship management - CRM - isn't an important strategic focus for the progressive company. CRM programs are often introduced in conjunction with sales force automation, customer [...]
- Published
- 2002