Search

Purpose: Meat processing companies have the potential to raise farm and sector productivity by directly working with farmers. This study assesses how commercial companies can undertake the roles of innovation intermediaries to increase productivity in New Zealand’s sheep and beef sector.Design/methodology/approach: This study uses a case study approach from the red meat sector in New Zealand. The case study included the development of a trial agricultural extension system established by staff from meat processing companies acting as innovation intermediaries, providing opportunities for skill development and knowledge transfer for farmers. From the case study, a framework is developed which illustrates how company staff can undertake the role of an innovation intermediary.Findings: (1) Meat processing company staff are able to successfully undertake the role of an innovation intermediary; (2) flexibility is necessary, as staff undertook each of the functions to different degrees depending on their...

Primary Innovation is a 5-year collaborative initiative demonstrating and evaluating co-innovation, a systemic approach to innovation addressing complex problems, in five “innovation projects” (active case studies) in different agricultural industries. In defining the elements of co-innovation, Primary Innovation has emphasized nine principles that guide activity in the innovation projects. To understand how useful these principles were in guiding practice, and their influence on co-innovation, project participants assessed and reflected on how the principles were applied in practice, issues that arose, how each influenced the project, and how important each principle was perceived as being in influencing project outcomes. The nine principles should be understood in each individual project’s context because their appropriateness and usefulness were affected by the type of problem being addressed and the stage of the project. It was also evident that they need to be built into the process from the outset.

Innovation platforms (IPs) that support agricultural innovation to enable transition processes towards more sustainable agriculture provide a space where conflicts of interest among actors in the existing agricultural system (the so called incumbent regime) may play out. Sometimes these conflicts over how actors will benefit from an action are not revealed until actors are brought together. However, a barrier to change occurs when IP actors use their existing power to mobilise resources to influence if and how individual and collective interests are aligned. In the context of agricultural innovation and transitions, this paper uses the power in transitions framework (Avelino and Wittmayer, 2016), along with analytical perspectives on conflicts and role perceptions, to understand how consciously staging or revealing conflicts of interest among IP actors changed role perceptions and power relations among these actors. The paper explores this topic in two IPs addressing agricultural production and sustainability challenges in New Zealand's agricultural sector. Conflicts were staged in IPs when one group of actors mobilised resources that enabled them to move existing power relations from one-sided, to synergistic or a mutual dependency. This enabled conflicts to be acknowledged and solved. In contrast, conflicts were not staged when actors mobilised resources to maintain antagonostic power relations. Our cases demontrate that staging conflicts to change actors' role perceptions is an important intermediary step to forming new power relations in the agricultural system. Our findings highlight the need for IP theory to conceptualise power relations in IPs as context specific, dynamic and a force shaping outcomes, rather than solely a force exerted by actors in the incumbent regime over IP actors.

Collaborative approaches are becoming more common to help agriculture and rural communities navigate the range of complex issues they face. This article outlines the Exploring Futures Platform (EFP) process and critiques two case studies. EFP was developed for pastoral agriculture communities to help participants jointly define challenges and explore joint management of solutions for the future. EFP was designed to ensure successful integration of systems thinking and is built on transformational engagement, inclusion of diverse of views, delivery of real-time local data, building a system understanding, future focus, reflection and action. Lessons from the case studies using the EFP were to consider how researchers shape the discussion, make participants’ and researchers’ roles clear, ensure expectations of data and analysis presented are managed highlight the value of detailed case-studies identify the mandate for action from participants, build upon local knowledge, linking into local networks, and ens...

An Agricultural Innovation System (AIS) approach is currently being used to determine whether the adoption of agricultural innovations in New Zealand can be enhanced. Important elements of the innovation systems approach include the participatory application of a co-innovation process, for example inclusiveness and a focus on transformative change, to remove barriers in the creation and uptake of sustainable innovations. Alongside AIS, novel evaluation approaches are being used, namely reflexive monitoring. Thus, the role of a reflexive monitor has been trialled to help understand and guide the co-innovation process. A reflexive monitor helps innovation networks challenge and change assumptions, practices, and underlying institutions in the design or management of a project, through an on-going process of evaluation in an action research setting. In this article, experiences of reflexive monitoring conducted within a research programme in New Zealand are shared. Information was gathered from workshops, meetings and interviews with reflexive monitors. Insights include the need to understand that there is no recipe for the role of a reflexive monitor, that is the role is context-dependent. However, focussing on developing solutions to a problem and taking a flexible, adaptive approach are essential elements in ensuring that monitoring and evaluation are effective.

Reflexive monitors (RMs) have been found to be vital to the success of co-innovation projects. While the practices utilized by RMs have been examined in various contexts, we examine the roles they have played in a new cultural context in New Zealand (NZ) and how it has been possible to embed these roles in a diverse range of innovation projects in the primary sector. This article will address this gap in terms of explaining the case-specific behaviours that have been utilized in six different co-innovation projects in the NZ agricultural innovation system. Qualitative data from interviews with five RMs will be used to argue that RMs are a key component in the co-innovation process and are required to play diverse roles depending on project circumstances to enhance system innovation – for example, devil’s advocate, project supporter, consensus seeker, conflict mediator, critical enquirer or encourager. The findings have implications for the characteristics that make a good RM in terms of openness to new ideas, facilitation and critical thinking skills and how they report on the practice of monitoring a project reflexively utilizing monitoring and evaluation techniques.

The effectiveness of biosecurity measures at national borders is influenced by the behaviour and levels of involvement of travellers. Involvement is the importance or relevance of an object or situation to an individual. Involvement helps regulate the way in which people receive and process information and thus influences the extent of information searching for decision making, and information processing and persuasion. This work drew on the concept of involvement to investigate the response of individuals to New Zealand biosecurity requirements. A convenience sample of people associated with the agricultural and food processing sectors were surveyed using a five-item scale of involvement to measure their level of involvement in biosecurity. The results indicated that most respondents had medium to high levels of involvement. This implies that respondents were motivated to attend to and process information on biosecurity measures. However, not all respondents reported taking note of biosecurity i...

Regulations to encourage behaviour change are often used by governments to achieve policy objectives. The success of regulations depends on the commitment of individuals to change behaviour in ways that comply with regulatory obligations. Understanding and predicting the motivation of individuals to change their behaviour is critical in assessing the likely effectiveness of proposed regulations. In this paper we present a novel framework for understanding and predicting the motivation of an individual to comply with regulations. The framework is based on two central ideas. The first idea uses the involvement construct to predict the motivation of individuals to comply. The second idea separates the influence of the regulation on individuals’ motivation to comply from the influence of the underlying policy issue on the motivation of individuals to comply. Through application to a case study we show the framework’s merit in predicting an individual’s possible behavioural responses to a regulation and how it assists regulatory agencies develop strategies to enhance compliance.

The adoption of pest and disease management practices has been the subject of numerous studies. Unfortunately, there is little consistency in their findings with regard to the variables that influence growers' decisions to adopt these techniques. In this study we focus on context as a means of explaining the lack of consistency. We used the results of in-depth interviews and a mail survey to explore context as a predictor of Australian apple growers' behaviour with respect to the management of codling moth and pest mites. We found that climate, topography, spatial separation between orchards and the crop mix determined the type and intensity of pest and disease pressures experienced by growers. Given the types and intensities of pest and disease pressures present, the management practices growers used depended on the range and effectiveness of the control options that were available to them. We concluded that variables representing specific aspects of orchard context were the primary determinants of the p...

The effect of dairy farming on water quality in New Zealand streams has been identified as an important environmental issue. Stream fencing, to keep cattle out of streams, is seen as a way to improve water quality. Fencing ensures that cattle cannot defecate in the stream, prevents bank erosion, and protects the aquatic habitat. Stream fencing targets have been set by the dairy industry. In this paper the results of a study to identify the factors influencing dairy farmers' decisions to adopt stream fencing are outlined. Qualitative methods were used to gather data from 30 dairy farmers in four New Zealand catchments. Results suggest that farm contextual factors influenced farmers' decision making when considering stream fencing. Farmers were classified into four segments based on their reasons for investing in stream fencing. These reasons were fencing boundaries, fencing for stock control, fencing to protect animal health, and fencing because of pressure to conform to local government guidelines or industry codes of practice. This suggests that adoption may be slow in the absence of on-farm benefits, that promotion of stream fencing needs to be strongly linked to on-farm benefits, and that regulation could play a role in ensuring greater adoption of stream fencing.

The management of water resources by orchards in the south-eastern region of Australia is an increasingly important policy issue, especially given the low water allocations and concerns about salinity in recent years. Optimal management for economic and environmental sustainability can be described as best management practice (BMP). A project was developed to run an extension program, which aimed to achieve behavioural change among orchardists through the adoption of irrigation BMPs and benchmarks. The effectiveness of the extension program was evaluated and the drivers for adoption assessed. In the first stage of the project both BMPs and benchmarks were determined for irrigation management. A survey of 200 growers showed no relationship between yield and irrigation system or irrigation volume suggesting that increased yields were not a key driver for adoption of sustainable irrigation practices. Stage two of the project involved undertaking an extension program aimed to facilitate the adoption of BMPs and benchmarks and incorporated a suite of activities to meet the learning needs of a diversity of participants (40 growers). The program was effective in establishing behavioural change for many of the growers involved; however, it was resource intensive requiring significant one-on-one input. Stage three aimed to analyse the key drivers for adoption of sustainable irrigation practices for the whole of the stone and pome fruit industry in south-eastern Australia using market research. The study determined that water use efficiency was not a key driver for adoption of sustainable irrigation practices (micro irrigation and soil moisture monitoring) and adoption was generally not limited by lack of knowledge. Groups of growers were identified where extension programs could be effective by focussing on specific information e.g. redevelopment of orchard. Other groups had no need and/or ability to change unless the external operating environment was to change e.g. regulation, access to pressurised water. The voluntary adoption of more sustainable irrigation practices will probably require extensive resources using one-on-one methodology. The extension program should not focus on the broader social objective of improved water use efficiency but promote other potential benefits (e.g. labour saving, redevelopment of production systems, management flexibility) with targeted messages for specific groups.

Market research was conducted to develop an extension program targeting the specific irrigation management needs of growers in the stone and pome fruit industry within the Goulburn Valley, Victoria. The process of integrating market research with extension practice proved challenging, as it required the development of an extension program that was fundamentally different from what was originally envisaged. However, it was essential to achieve this integration in order to meet the original objectives for the extension program as set by the funding body. We found, in most cases, that the motivation for stone and pome fruit growers in the Goulburn Valley to change orchard irrigation management practices was not because they needed to save water, or to increase water use efficiency. Instead, growers were changing practices in order to save time irrigating, improve the scope for managerial flexibility in the orchard, or when redeveloping their orchard to a closer planting design. These findings suggest that growers in the Goulburn Valley are more likely to respond to an extension program consistent with these motivations rather than a program promoting water use efficiency.

Dairy employer groups began to appear about 2000 in response to employment difficulties as the dairy farm labour market encountered low unemployment. Edkins and Tipples (2002) reported to LEW 10 on the development of the Amuri Dairy Employers Group (ADEG). Since then other groups and enterprises have been established and flourished or failed. In this paper developments since 2002 are considered. Factors promoting their success are contrasted with causes of failure. In that time the labour force in dairy farming has changed radically (Tipples, Callister & Trafford, 2010). The paper considers how these changes have fitted with dairy employer groups and suggests ways in which the benefits experienced could be further developed and shared more widely.