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The article discusses a year-long outreach activity, "Sparking interest in German." Five University of Utah German students engaged in the AATG/Goethe-Institut-sponsored SPARK program and taught German to local middle schoolers. At the heart of this outreach project were questions such as whether student-run outreach programs could truly spark interest in German among middle school students and whether outreach projects administered via service learning or practicum courses offer our college students a viable academic experience. The article describes the structure of the program, student learning activities, and assesses whether the goals were reached. At the end of the project, parents, middle schoolers, and university students were highly satisfied with the SPARK program and recommended continuation of the program.