Democracy promotion emerged as a US foreign policy priority during the late 20th century, especially after the Cold War. Scarce resources, however, require policymakers to make difficult choices about which countries should receive democracy aid and which ones should not. Previous studies indicate that a variety of factors shape democracy aid allocations, including donor strategic interests and democratic openings within potential recipient states. Research has also shown that media coverage plays a significant role in these decisions. We model the conditional effects of media attention and regime shifts on US democracy aid decisions, controlling for other recipient and donor variables. We argue that these factors are contingent on the salience, in terms of broad interest profiles, of a particular country for policymakers. The donor's overall level of interest in a potential recipient systematically shapes the effects of media attention on democracy assistance. Broadly speaking, low-interest conditions elevate the agenda-setting impact of media attention and regime conditions/shifts while high-interest conditions reduce that effect. To assess these contingent relationships, we examine US democracy aid from 1975-2010. Our results support our argument and present a more nuanced explanation of the relationship between the media's agenda-setting role, recipient characteristics and donor interests. Keywords: Democracy aid, media, foreign policy Demokrasinin desteklenmesi, 20. yuzyilin sonlarinda, ozellikle Soguk Savas'tan sonra Amerikan dis politikasinin oncelikleri arasinda yer almaktadir. Ancak kaynaklarin kit olmasi, politika belirleyicilerin hangi ulkelerin demokrasi konusunda yardim almalari veya hangilerinin almamalari gerektigi konusunda zor secimler yapmalarini gerekli kilmaktadir Onceki calismalar, demokrasi yardimi konusundaki odeneklerin tahsisatini, bagiscilarin stratejik cikarlari ve potansiyel alici devletlerin demokratik acilimlari gibi cesitli faktorlerin sekillendirdigini gostermektedir. Arastirmalar, ayrica medyanin bu kararlarda onemli rol oynadigini ortaya koymaktadir Makale, diger alici ve bagisci degiskenlerini kontrol etmek suretiyle, medyanin cerceveleme etkileri ve rejim degisikliklerinin ABD demokrasi yardimi kararlari uzerindeki kosullu etkilerini incelemektedir. Bu faktorlerin, politika yapicilar icin belirli bir ulkenin genis ilgi profilleri acisindan belirginligine bagli oldugunu savunuyoruz. Bagiscilarin potansiyel bir aliciya olan genel ilgi duzeyi, medyanin yarattigi ilginin demokrasi yardimi uzerindeki etkilerini sistematik olarak sekillendirmektedir Genel anlamda, dusuk ilgi kosullari medyanin dikkatinin ve rejim kosullarinin/degisimlerinin gundem belirleme etkisini artirirken, yuksek ilgi kosullarinin bu etkiyi azalttigina kanaat getirmekteyiz. Makale bu olasi iliskileri, 1975-2010 arasindaki ABD demokrasi yardimi baglaminda incelemektedir. Bulgular argumanimizi desteklemekle beraber, medyanin gundem belirleme rolu, bagis alici devletlerin ozellikleri ve bagiscilarin cikarlari arasindaki iliskileri nuansli bir sekilde aciklamaktadir Anahtar Kelimeler: Demokrasi yardimi, medya, dis politika, 1. Introduction For years, the United States has been allocating targeted packages of democracy assistance to foreign governments, political parties, and non-governmental organizations. However, such resources are scarce, forcing policymakers [...]