This study examines the application of digital twin technology as an efficiency model in higher education management in Turkey. Digital twin technology involves creating a virtual model of a physical object, system, or process. Digital twin technology, which models, monitors, and improves the behavior of an object using real-time data, is used in many sectors such as education, healthcare, banking, construction, and energy. In higher education, digital twin technology significantly improves the educational processes of students, faculty members, and administrators and increases their efficiency. In addition, more effective management can be achieved by creating and virtually modeling digital twin campuses. With digital twin technology in higher education management, administrators can benefit from improving education processes, analysis, and quality. On the other hand, digital twin technology helps students develop skills, model university-industry relations, analyze new skill needs in the digital world, and plan and implement education and training in connection with the labor market. Digital twin technology can be used in higher education to improve management processes, operate the system more efficiently, develop educational strategies and optimize resources, and develop decision-making processes based on realistic data. Therefore, digital twin technology offers significant opportunities to increase the efficiency of higher education institutions, improve education quality, and create a competitive higher education structure. The first part of the study examines digital twin technology and its place in higher education management. The second part includes the ITU digital twin project in Turkey. [ABSTRACT FROM AUTHOR]