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Decarbonizing the global steel industry hinges on three key limited resources: geological carbon storage, zero-emission electricity and end-of-life scrap. Existing system analysis calls for an accelerated expansion of the supply of these resources to meet the assumed ever-increasing steel demand. In this study, we propose a different view on how to decarbonize the global steel industry, based on the principle that resource supply can only expand in line with historical trends and actual construction plans. Our analysis shows that global steel production cannot grow any further within a Paris-compatible carbon budget, resulting in a shortfall of approximately 30% against 2050 demand. This trajectory involves the phasing out of blast furnaces, along with strong growth in scrap recycling and hydrogen-based production. These findings highlight critical yet often overlooked challenges: (i) reducing excess demand while providing essential services, (ii) producing high-grade steel through upcycling scrap, and (iii) ensuring an equitable distribution of limited production across the globe. These perspectives contrast with those of the current agenda, which largely emphasizes the need to invest in new production technologies. Grounded in a physical basis, this analysis offers a complementary perspective for a more balanced debate in policymaking and industrial strategy. This article is part of the discussion meeting issue 'Sustainable metals: science and systems'. [ABSTRACT FROM AUTHOR]

Residential and non‐residential buildings are a major contributor to human well‐being. At the same time, buildings cause 30% of final energy use, 18% of greenhouse gas emissions (GHGE), and about 65% of material accumulation globally. With electrification and higher energy efficiency of buildings, material‐related emissions gain relevance. The circular economy (CE) strategies, narrow, slow, and close, together with wooden buildings, can reduce material‐related emissions. We provide a comprehensive set of building stock transformation scenarios for 10 world regions until 2060, using the resource efficiency climate change model of the stock–flow–service nexus and including the full CE spectrum plus wood‐intensive buildings. The 2020–2050 global cumulative new construction ranges from 150 to 280 billion m2 for residential and 70‐120 billion m2 for non‐residential buildings. Ambitious CE reduces cumulative 2020–2050 primary material demand from 80 to 30 gigatons (Gt) for cement and from 35 to 15 Gt for steel. Lowering floor space demand by 1 m2 per capita leads to global savings of 800‐2500 megatons (Mt) of cement, 300‐1000 Mt of steel, and 3‐10 Gt CO2‐eq, depending on industry decarbonization and CE roll‐out. Each additional Mt of structural timber leads to savings of 0.4‐0.55 Mt of cement, 0.6‐0.85 Mt of steel, and 0.8‐1.8 Mt CO2‐eq of system‐wide GHGE. CE reduces 2020–2050 cumulative GHGE by up to 44%, where the highest contribution comes from the narrow CE strategies, that is, lower floorspace and lightweight buildings. Very low carbon emission trajectories are possible only when combining supply‐ and demand‐side strategies. This article met the requirements for a gold‐gold JIE data openness badge described at http://jie.click/badges. [ABSTRACT FROM AUTHOR]

Behavior change campaigns are crucial in combatting illegal wildlife trade (IWT) by reducing demand, but assessing their impact requires robust strategies. The Behavior‐Centered Theory of Change (BC‐ToC) integrates Theory of Change frameworks with decision‐making models to design and evaluate interventions using behavioral and progress indicators. We used BC‐ToC to design two behavioral change interventions aimed at reducing demand for two threatened Venezuelan bird species: the Yellow‐shouldered Amazon (YSA) and the Red Siskin (RS). We developed workshops to engage community organizations and conservationists to identify audience groups, evaluate alternative behaviors considering impact and benefits, and define behavior‐based indicators for monitoring change. For YSA, two audience groups with similar demand motivations emerged: "common folks" (women, 20–70 yo, low education) and "young professionals" (20–30 yo, educated). Enjoying parrots through outdoor activities emerged as an alternative. For RS, the main audience segments were the breeder groups "South American node" (Venezuelan and Brazilian) and "Iberian node" (Spaniels and Portuguese). Iberian with wider age range (30–60 yo) and greater education than South American. Adopting responsible sourcing practices surfaced as the alternative behavior. We described behavioral levers, intermediary outputs, and indicators reflecting changes in knowledge, attitudes, norms, and control. We discussed challenges for adoption, emphasizing systemic barriers and the role of regulations, and provided ground‐tailored strategies for effective behavioral interventions. [ABSTRACT FROM AUTHOR]

The foundation industries in the UK were responsible for emitting 42 Mt CO2eq in 2020, which is approximately 10% of the yearly territorial greenhouse gas emissions. The UK government decarbonisation roadmap issued in 2015 predicted that high-tech strategies such as carbon capture and utilisation, hydrogen and biofuels, as well as electrification of processes are key for achieving the climate mitigating targets by 2050. In this study, a critical assessment was performed on the limitations to achieve these high-tech strategies such as biomass availability, capital investment, and technology readiness. The study is the first to use the UK carbon budget values as the resource limit for the high-tech decarbonisation strategies. The findings show that the significant uncertainty associated with the high-tech scenarios limits their decarbonisation potential by 2050. More importantly, to stay within the mid-century carbon budget for the foundation industries, 20–40% reduction in production, through circular economic strategies such as material efficiency and/or changes in product specifications, is required in order to achieve the decarbonisation targets. [ABSTRACT FROM AUTHOR]

The use of celebrity endorsement in environmental conservation interventions aiming to influence human behavior has increased in recent decades. Although good practice in designing, implementing, and evaluating behavioral interventions is outlined in recent publications, guidance on developing conservation interventions with celebrity endorsement remains limited. To fill this gap, we devised a guide for decision‐making relating to celebrity‐endorsed behavioral interventions based on the behavioral, project design, and celebrity endorsement literatures. The guide advises conducting research to understand the behavior system in question; defining endorser selection models and celebrities based on the research; developing an endorsement strategy with the appropriate communication channels; testing the celebrity, channels, and strategy with the target audience and making adjustments as needed; and, finally, evaluating the intervention after implementation. We applied this strategy to a case study, the aim of which was to design a celebrity‐endorsed intervention to reduce consumption of wild meat in Ho Chi Minh City, Vietnam. Following our guide, we found that employing evidence‐based decision‐making substantially enhanced our ability to understand the complexity and potential cost associated with using celebrity endorsements in behavioral interventions. [ABSTRACT FROM AUTHOR]

Abstract Behavior change campaigns are crucial in combatting illegal wildlife trade (IWT) by reducing demand, but assessing their impact requires robust strategies. The Behavior‐Centered Theory of Change (BC‐ToC) integrates Theory of Change frameworks with decision‐making models to design and evaluate interventions using behavioral and progress indicators. We used BC‐ToC to design two behavioral change interventions aimed at reducing demand for two threatened Venezuelan bird species: the Yellow‐shouldered Amazon (YSA) and the Red Siskin (RS). We developed workshops to engage community organizations and conservationists to identify audience groups, evaluate alternative behaviors considering impact and benefits, and define behavior‐based indicators for monitoring change. For YSA, two audience groups with similar demand motivations emerged: “common folks” (women, 20–70 yo, low education) and “young professionals” (20–30 yo, educated). Enjoying parrots through outdoor activities emerged as an alternative. For RS, the main audience segments were the breeder groups “South American node” (Venezuelan and Brazilian) and “Iberian node” (Spaniels and Portuguese). Iberian with wider age range (30–60 yo) and greater education than South American. Adopting responsible sourcing practices surfaced as the alternative behavior. We described behavioral levers, intermediary outputs, and indicators reflecting changes in knowledge, attitudes, norms, and control. We discussed challenges for adoption, emphasizing systemic barriers and the role of regulations, and provided ground‐tailored strategies for effective behavioral interventions.

Abstract Wildlife trade is a worldwide threat to biodiversity. It is a complex problem, and to deal with it, one must analyse its constituting factors, some of which are specific to certain geographic areas. Although Mexican laws have prohibited selling wild products, Mexico is still both a source and consumer of exotic wildlife; however, there is limited data on why people participate in this type of trade. This paper aims to understand people's motivations for participating in the wildlife trade. 192 surveys on a population segment unrelated to it and 30 in‐depth interviews were performed to determine the patterns of wildlife trade in Mexico. Finally, we performed two in‐person interviews with collectors of large‐scale animals. The outcomes demonstrated that Facebook was the social media showing more wildlife content. Most participants were aware of the diverse impacts of the animal trade, as well as, that offering, buying and having certain animals was a crime but were assuaged due to common knowledge that authorities do not investigate social media. Finally, based on the findings from the in‐person interviews, it was observed that the individuals engaged in heavy trafficking believed that their actions were altruistic in nature. We concluded that the primary motivations for wildlife trade in Mexico were economic status and prestige within their social groups. In that order, our study is a pioneering attempt to determine motivations in Mexico, which could be a basis for future regional studies. Read the free Plain Language Summary for this article on the Journal blog.

Wildlife trade is a worldwide threat to biodiversity. It is a complex problem, and to deal with it, one must analyse its constituting factors, some of which are specific to certain geographic areas. Although Mexican laws have prohibited selling wild products, Mexico is still both a source and consumer of exotic wildlife; however, there is limited data on why people participate in this type of trade.This paper aims to understand people's motivations for participating in the wildlife trade. 192 surveys on a population segment unrelated to it and 30 in‐depth interviews were performed to determine the patterns of wildlife trade in Mexico. Finally, we performed two in‐person interviews with collectors of large‐scale animals.The outcomes demonstrated that Facebook was the social media showing more wildlife content. Most participants were aware of the diverse impacts of the animal trade, as well as, that offering, buying and having certain animals was a crime but were assuaged due to common knowledge that authorities do not investigate social media. Finally, based on the findings from the in‐person interviews, it was observed that the individuals engaged in heavy trafficking believed that their actions were altruistic in nature.We concluded that the primary motivations for wildlife trade in Mexico were economic status and prestige within their social groups. In that order, our study is a pioneering attempt to determine motivations in Mexico, which could be a basis for future regional studies. Read the free Plain Language Summary for this article on the Journal blog. Read the free Plain Language Summary for this article on the Journal blog. [ABSTRACT FROM AUTHOR]

Abstract Co‐design, an approach that seeks to incorporate the experiences and perspectives of different stakeholders, is increasingly being used to develop audience‐oriented behaviour change interventions. The complexity of wildlife consumption behaviour makes the co‐design approach an important potential tool for the design of conservation interventions that aim to reduce illegal wildlife trade. Yet, little is known about how to adapt and apply the co‐design approach to the wildlife trade sector. Here, we applied a co‐design approach to develop interventions aimed at reducing illegal animal‐based medicine consumption in China. We conducted three workshops with key stakeholders: consumers of animal‐based medicines, pharmacy workers who sell them and traditional Chinese medicine (TCM) doctors who prescribe them. We then developed a theory of change to ensure the relevance of the co‐designed intervention prototypes. Our co‐design process identified five main pathways of interventions, including two inclusive solutions that may have been previously overlooked in behaviour change work in this context. These were an intervention to promote the appropriate use of TCM and one to increase consumers' capacity to identify the legality of products. Our prototype interventions also enhanced existing views related to the role of medical practitioners in health‐risk communication. We used our co‐design process and reflections on its application to this specific market to provide guidelines for future conservation program planning in the broader wildlife trade context. Some intervention prototypes produced during co‐design may need wider stakeholder involvement to increase their feasibility for implementation. We show that the co‐design process can integrate multiple stakeholders' perspectives in the ideation stage, and has the potential to produce inclusive intervention designs that could drive innovation in conservation efforts to reduce illegal consumption of a range of wild species. Read the free Plain Language Summary for this article on the Journal blog.

Demand Response (DR) has the ability to use generating assets more efficiently. Because of the increased power consumption, it has become necessary for the power system networks either to upgrade the already existing power system or to inculcate some schemes to minimize the load. To address this issue incentive-based demand response proved to be an effective tool to change the pattern of consumption. This work proposes a novel three-tiered hierarchical CIB-DRP operated on a modified PJM 5-Bus system, where ISO’s economic dispatch computes the localized marginal pricing, LSE issues coupons and consumers provide the demand reduction. Two wind generators are incorporated to the test system and its effect on the system is analyzed. The optimization problems are modelled using PSO and LP in MATLAB. The results demonstrated that the proposed CIB-DRP reduces the peak demand, flattens the load curve, and increases the power factor.

Policies to reduce air travel demand, including in the tourism sector, are urgently required as air travel's climate impact keeps growing while low-carbon aviation remains a distant perspective. Policy options include flat rate taxes per flight, taxes on flight miles or emissions, or frequent flyer levies, yet little is known about how their distributional impacts compare. This paper examines the distributional effects of various air travel tax options for the UK, informed by an analysis of the distribution of (frequent) flights and associated emissions over income and other social characteristics. We find that 'frequent flights' are even more unequally distributed than all flights and that all taxes on air travel are distributionally neutral or progressive. The most progressive option is a 'frequent air miles tax' based on both the number of flights and emissions. At the same time, some social groups like recent migrants are relatively likely to be 'frequent flyers' even on lower incomes. Overall however, our results show that taxing air travel is far less regressive than taxing home energy or motor fuels. Taxes on air travel, while often portrayed as unfair in public discourses, therefore raise fewer fairness concerns than other types of carbon taxes. [ABSTRACT FROM AUTHOR]

The present study investigated county-level correlates of human trafficking arrest levels in Ohio. Study variables were comprised of measures derived from social disorganization, social capital, and physical contexts of Ohio counties (N = 88). A negative binomial regression analysis was conducted to examine the relationship between county arrest counts and independent variables. Larger counts of human trafficking arrests were explained by higher levels of racial/ethnic heterogeneity, a social disorganization measure. Additionally, an increase in demand reduction strategy use was associated with a predicted increase in human trafficking arrest count. Further research on the influence of social variables and anti-human trafficking efforts on human trafficking arrest levels is needed to better understand how to effectively identify and combat human trafficking. [ABSTRACT FROM AUTHOR]

Wildlife and wildlife-origin products are illegally traded across Peru, with negative consequences for animal welfare, conservation, human health and livelihoods. We surveyed residents of Iquitos who regularly shop at Belén Market, the largest open-air market selling wildlife in the Peruvian Amazon. We wished to assess what proportion of the local population purchases wildlife for personal use, to determine the involvement of the local population in the wider national trade of Peruvian wildlife, and to assess whether information campaigns could reduce demand for these products among local consumers. We derived 265 responses. The principal purchases were meat from domesticated animals, and fish: 89.4% of respondents bought these on every or most visits. By comparison 75.1% purchased bushmeat, but only 3.0% did so frequently, and 58.1% purchased chelonian eggs, with 95%) referencing levels of orderliness, hygiene or personal security at the market. Despite widespread consumption of bushmeat – albeit relatively infrequently - among respondents in Iquitos, many respondents to our questionnaire disliked the associated negative impacts, sufficient that making such impacts salient through repeated demand-reduction messaging might be expected to lower the likelihood of such purchases in the future. Such interventions should, however, be accompanied by action to address structural issues within the market.

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Reducing demand for wildlife products has been recognised as an important global priority. However, consumer demand is a complicated phenomenon involving numerous interacting biological and socio-economic factors, operating at a range of scales and time periods. The demand for elephant ivory is an excellent illustration of the gaps in our current knowledge. Although it is well-documented that Japan is no longer a significant destination consumer market for ivory products, we have little insight into the market drivers behind this change. This is partly because post-hoc evaluations are difficult when relying on traditional quantitative methods. We used General Elimination Methodology and semi-structured interviews with key stakeholders to understand the consumer changes in Japan. We identified the two biggest market drivers—the CITES international trade ban and economic recession—as well as a range of minor drivers and enabling conditions. These included respect for government authority, the passive nature of demand for ivory, and a general cultural shift away from conspicuous consumption. This case study highlights the role of theory-based qualitative evaluations in conservation, which recognises that specific outcomes are likely to be caused by multiple contributing factors driven by interactions between different actors.

• Performance fundamentals established for thermal storage charged and discharged by heat pump. • Greatest peak demand savings when thermal storage temperature is far from application temperature. • Greatest energy savings when thermal storage temperature is near application temperature. • Results were obtained via analytical derivations and a R410A vapor compression system model. A heat pump (HP) moves heat from a low-temperature source to a high-temperature sink with an input of energy. Often, one temperature body fluctuates with time (e.g., diurnal ambient temperature), causing the HP efficiency to vary. Integrating thermal energy storage (TES) into a HP system adds a third temperature body, enabling the HP to be advantageously coupled to any two: the application, the ambient, or the TES at strategic times. Although TES integration with HPs is an important emerging technology to lower energy consumption and decrease energy demand during critical times, the favorable circumstances for TES integration are poorly understood. This paper establishes the energy reduction and demand reduction potential of TES-integrated HPs with both analytical and numerical HP models. All possible temperature arrangements are considered for HP-TES systems with two fixed temperature bodies (application and TES) and one variable temperature (ambient). Results show that overall energy savings are most attainable when the TES temperature is near the application temperature, whereas a large temperature difference between the TES and the application leads to the most peak demand reduction. The potential for overall energy savings increases as the magnitude of ambient temperature fluctuations increases. [ABSTRACT FROM AUTHOR]

Augmented intelligence—as the fusion of human and artificial intelligence—is effectively being employed in response to a spectrum of risks and crimes that stem from the online sexual exploitation marketplace. As part of a study that was sponsored by the National Institute of Justice, the National Center on Sexual Exploitation has documented 15 tactics that have been used in more than 2650 US cities and counties to deter sex buyers from engaging with prostitution and sex trafficking systems. One of these tactics, technology-based enforcement and deterrence methods, has been used in more than 78 locations in the United States. This paper explores the issue of technology-facilitated trafficking in the online sexual exploitation marketplace and juxtaposes this with the use of augmented intelligence in collaborative responses to these crimes. Illustrative case studies are presented that describe how two organizations employ technology that utilizes the complementary strengths of humans and machines to deter sex buyers at the point of purchase. The human(e) touch of these organizations, combined with artificial intelligence, natural language processing, constructed websites, photos, and mobile technology, show significant potential for operational scaling, and provide a template for consideration by law enforcement agencies, criminal justice systems, and the larger multidisciplinary counter-trafficking community for collaborative replication in other settings. [ABSTRACT FROM AUTHOR]

The high prevalence rates of alcohol use among students in higher education is a public health concern. Most interventions aim to reduce alcohol-related harm, while few demand reduction strategies exist. The aim if this article was to review existing evidence in order to address alcohol abuse among students from a demand reduction approach. The authors searched databases PubMed, CINAHL, EBSCOhost, and Google Scholar. Articles were screened according to the following inclusion criteria: qualitative, quantitative, or mixed methods research, using a population of higher education students, published between 2010 and 2020, written in English. This article presents the findings of 26 sources that addressed the demand for alcohol and demand reduction among students. Two themes emerged, namely, risk factors that increase the demand for alcohol use, and protective factors that reduce the demand for alcohol use among students. The subthemes revealed intrapersonal, interpersonal, and environmental risk and protective factors. Reducing the demand for alcohol use among students is a critical health priority that requires a combination of intrapersonal, interpersonal, and environmental interventions. [ABSTRACT FROM AUTHOR]

Wildlife conservationists are increasingly concerned about Traditional Chinese Medicine (TCM) due to the demands it places on many threatened species. In particular, pangolin populations in both Asia and Africa have experienced drastic declines driven by illegal trade. However, few studies have attempted to determine the level of this demand for traded species. In this study, we use social science approaches to investigate the pangolin scale trade within China, based upon interviews with informants from hospitals and pharmaceutical shops in two Chinese provinces (Henan and Hainan). Doctors from 41 hospitals and shop owners or shop assistants from 134 pharmaceutical shops were interviewed between October 2016 and April 2017. We show that pangolin scales are under heavy demand and products are available in 34% of the shops and 66% of the hospitals included in this study. Sale quantities were found to vary substantially amongst sellers and no significant factors were found to correlate with sale quantity. Moreover, quantities of products traded by permitted legal sellers are estimated to greatly exceed the supply capacity of legal sources. There is an urgent need to reduce demand from TCM on pangolin scales and revise the current legal pangolin scale trade system. We also highlight the importance of incorporating the TCM sector into combating illegal wildlife trade and species conservation beyond pangolins. [ABSTRACT FROM AUTHOR]

A reduction of energy service demand in all sectors is required to reach ambitious climate and other sustainability goals. A growing number of energy and climate scenarios does include detailed assumptions and quantified parameters for the reduction of energy service demand. However, the indicators and units used to measure the demand reduction potential of energy services differ from study to study and are thus difficult to compare. To help fill the existing research gap around the assumptions and quantification of sufficiency potentials, we analyse quantified European-focused sufficiency scenarios that are ambitious with respect to energy demand reduction. We propose twelve main service level indicators for comparison and create a database for the industry, transport, building and food sectors which includes values for these indicators from all identified scenarios. Achieving a common understanding of such indicators in the research community and more transparency in published scenario assumptions, input and output parameters, would improve comparability and streamline data research efforts. The resulting final energy demand in European sufficiency scenarios varies between 37 and 65 GJ/capita/year, which corresponds to reductions of −55 percent and −26 percent, respectively, by the target year (2040/2045/2050), averaging −46 percent. In European sufficiency scenarios, values for energy service demand in all sectors differ significantly, except for average distance travelled per person. The highest assumed reduction can be found for food indicators with an average 60 percent reduction compared to historic values. A comparison with published values for decent living standards shows that assumed values in European sufficiency scenarios are significantly higher. The analysed European sufficiency scenarios in this paper provide a different perspective on future values for energy service demand indicators than decent living standard approaches. The combination of those perspectives can inform discussions on a sustainable consumption space that climate policy is aiming for.

Reducing demand for wildlife products has been recognised as an important global priority. However, consumer demand is a complicated phenomenon involving numerous interacting biological and socio-economic factors, operating at a range of scales and time periods. The demand for elephant ivory is an excellent illustration of the gaps in our current knowledge. Although it is well-documented that Japan is no longer a significant destination consumer market for ivory products, we have little insight into the market drivers behind this change. This is partly because post-hoc evaluations are difficult when relying on traditional quantitative methods. We used General Elimination Methodology and semi-structured interviews with key stakeholders to understand the consumer changes in Japan. We identified the two biggest market drivers—the CITES international trade ban and economic recession—as well as a range of minor drivers and enabling conditions. These included respect for government authority, the passive nature of demand for ivory, and a general cultural shift away from conspicuous consumption. This case study highlights the role of theory-based qualitative evaluations in conservation, which recognises that specific outcomes are likely to be caused by multiple contributing factors driven by interactions between different actors. [ABSTRACT FROM AUTHOR]

Traditional Chinese medicine (TCM) is highlighted by conservation practitioners as an ongoing threat to many overharvested plant and animal species, including several charismatic threatened vertebrates. However, studies that provide evidence‐based and practical recommendations on how to better regulate the TCM trade for sustainability and biodiversity conservation remain limited. China is the biggest promotor of and market for TCM and understanding the TCM trade in China is important for global biodiversity conservation. In particular, conservation researchers need to better understand how the TCM trade and its regulations interact with China's development needs and should collaborate with TCM communities to propose locally adapted suggestions to decision makers. However, progress in these areas has been restricted by language, cultural, and knowledge barriers. In this paper, we provide an overview of the current status of TCM‐related regulations in China, identify weaknesses in regulation frameworks, and highlight issues that currently limit our understanding of the magnitude, dynamics, and impact of the trade. We propose changes in trade regulations, actions to enhance law enforcement, and future research directions to encourage a more sustainable TCM trade that benefits both global biodiversity conservation and TCM development. [ABSTRACT FROM AUTHOR]

Summary: The practice of keeping birds is a long-held tradition in South-east Asia, including in Singapore. Beyond market surveys that have documented Singapore's sizeable bird market, there is a compelling need to understand the underlying drivers of demand for songbirds, and how these are influenced by social factors. We conducted semi-structured surveys of 114 songbird owners in Singapore, so as to determine their behaviour, demography, and preferences for owning songbirds and mapped Singapore's songbird trade network. Forty-four percent of respondents reported to not prefer either wild-caught or captive-bred birds and another 37% preferred captive-bred birds. Over half (51%) did not think that there were any differences in the singing capabilities of the songbird from either source. Influence from family members and close contacts were cited as the most influential motivational factor for bird-keeping. The majority of respondents were middle-aged (77% aged 40 and above), and two-thirds (67%) were of Chinese ethnicity. Purchasing power and socio-economic status were not deemed to be strong considerations for owning songbirds. Neither was songbird ownership regarded as a status symbol, in contrast to parrot ownership in Singapore. Instead, social factors played influential roles in the songbird community, shaping the way owners gather, interact, and trade at bird shops and bird cage hanging spots. This study offers novel insights into the motivations underlying songbird ownership and its complex community linkages. We advocate for conservation interventions to target specific demographic groups that are embedded and influenced by communities so as to promote sustainable trade in songbirds. [ABSTRACT FROM AUTHOR]

Wildlife trade threatens global taxa. While interest in consumer behavior is increasing, such studies are scarce, particularly for plants and fungi, around questions of consumer characteristics, preferences, and perceptions. Moreover, these factors are not often marshaled to support conservation measures effectively. To address these questions, we examined the case of Chinese caterpillar fungus (Ophiocordyceps sinensis [Berk.] G.H. Sung, J.M. Sung, Hywel‐Jones, & Spatafora) consumers. This product is particularly interesting due to its extremely high value, economic importance to harvesters, and increasing conservation concerns. Data were generated through an online structured survey (n = 1861 consumers) and semi‐structured qualitative interviews (n = 65) across six provinces that comprise the primary market in China. We found significant regional and demographic differences in consumer characteristics, preferences for the geographical origin of the product, and limited understanding of harvester and sustainability issues. Interestingly, consumers in higher income provinces bought less frequently but spent more money with the aim of self‐consumption, compared with consumers in lower income provinces who buy more frequently, spending less, and with the intention to use purchased products as presents for family or friends. Consumer responses indicated that conservation measures can be enhanced through public information dissemination about product characteristics and linking consumers to the consequences of their consumption choices, with a particular focus on geographically differentiated information campaigns. [ABSTRACT FROM AUTHOR]

Abstract Wildlife trade threatens global taxa. While interest in consumer behavior is increasing, such studies are scarce, particularly for plants and fungi, around questions of consumer characteristics, preferences, and perceptions. Moreover, these factors are not often marshaled to support conservation measures effectively. To address these questions, we examined the case of Chinese caterpillar fungus (Ophiocordyceps sinensis [Berk.] G.H. Sung, J.M. Sung, Hywel‐Jones, & Spatafora) consumers. This product is particularly interesting due to its extremely high value, economic importance to harvesters, and increasing conservation concerns. Data were generated through an online structured survey (n = 1861 consumers) and semi‐structured qualitative interviews (n = 65) across six provinces that comprise the primary market in China. We found significant regional and demographic differences in consumer characteristics, preferences for the geographical origin of the product, and limited understanding of harvester and sustainability issues. Interestingly, consumers in higher income provinces bought less frequently but spent more money with the aim of self‐consumption, compared with consumers in lower income provinces who buy more frequently, spending less, and with the intention to use purchased products as presents for family or friends. Consumer responses indicated that conservation measures can be enhanced through public information dissemination about product characteristics and linking consumers to the consequences of their consumption choices, with a particular focus on geographically differentiated information campaigns.

Abstract Efforts to shift unsustainable human behaviour are at the crux of many conservation interventions, particularly when addressing illegal or unsustainable wildlife trade. These efforts, often in the form of behaviour change interventions, have proven largely unable to counteract this pervasive issue, however, leading to calls for more robust intervention designs. In behavioural science fields like public health, design processes that integrate human behaviour theory and evidence from data collection are often developed to ground behaviour change interventions within a strong understanding of the context, thus supporting interventions that are efficient and have a higher likelihood of success. Here we detail the foundational process of designing an intervention around the use of a wildlife product by a particular group: Singaporean consumers of saiga horn (from the Critically Endangered Saiga tatarica). We employ both qualitative and quantitative data, along with human behaviour theories and past literature on the study system, to develop a comprehensive understanding of the many influences driving this target audience to purchase saiga horn products. We use this insight to identify the key influences to leverage in a behaviour change intervention: those that are both the most powerful and the most amenable to change. This work provides a reproducible process which can be used by other intervention implementers, highlights the often complex intricacies of socially influenced behaviour, and demonstrates why a methodical understanding of these intricacies is invaluable when attempting to shift human behaviour for conservation goals. A free Plain Language Summary can be found within the Supporting Information of this article.

Pangolins have recently received significant media attention globally as the trade for their scales and meat is driving many species closer to extinction. As a result of this, there have been increased legal regulations placed on pangolin trade in recent years. The suggestion that pangolins may have been involved in the transmission of COVID-19 further brought the issues of pangolin consumption to the fore in 2020. However, we have little understanding of the attitudes of the general public towards pangolin consumption pre- or post the outbreak of COVID-19. We conducted surveys in Hong Kong, a critical transit hub in the trafficking routes for pangolins, in 2015 (n = 1037) and 2020 (n = 1028) to determine general attitudes towards pangolin consumption in the city, and whether these attitudes changed since the onset of COVID-19. We found low reported rates of pangolin consumption (< 1% of respondents) in both surveys, and most of the respondents who professed to eating pangolins were aged above 50. Perceptions of how trends in pangolin consumption are changing were consistent between 2015 and 2020, with 55% of the public in 2015 and 57% in 2020 believing that consumption has declined over time. In 2020, respondents cited conservation (endangered status of pangolins) and health concerns (risk of disease transmission) as the two primary reasons (> 50%) for declining attitudes toward consumption. Overall, COVID-19 does not, specifically, appear to be associated with changed perceptions of pangolin consumption in Hong Kong: > 75% of respondents stated that there is no relationship between pangolins and COVID-19, or were unsure about any such connection. Only 1% mentioned an awareness of the illegality of pangolin consumption as a reason for not consuming them. As such, our results challenge simple narratives regarding the impact of COVID-19 on pangolin consumption. We suggest that future demand reduction efforts could emphasize the conservation impact and health risks of consuming pangolins, and specifically focus on the older generations. As pangolins continue to be trafficked and threatened with extinction, further research into the perceptions and attitudes of consumers of these products is needed to inform targeted and effective interventions.

Conservationists have long sought to reduce consumer demand for products from overexploited wildlife species. Health practitioners have also begun calling for reductions in the wildlife trade to reduce pandemic risk. Most wildlife‐focused demand reduction campaigns have lacked rigorous evaluations and thus their impacts remain unknown. There is thus an urgent need to review the evidence from beyond conservation science to inform future demand‐reduction efforts. We searched for systematic reviews of interventions that aimed to reduce consumer demand for products that are harmful (e.g., cigarettes and illicit drugs). In total, 41 systematic reviews were assessed, and their data extracted. Mass‐media campaigns and incentive programs were, on average, ineffective. While advertising bans, social marketing, and location bans were promising, there was insufficient robust evidence to draw firm conclusions. In contrast, the evidence for the effectiveness of norm appeals and risk warnings was stronger, with some caveats. [ABSTRACT FROM AUTHOR]

Unsustainable harvesting to supply the demand for pets is the second most significant threat to parrots (Psittacidae). Given that parrot keeping is widespread, in-depth and culturally sensitive research is needed to inform and develop interventions targeted at changing consumer preferences and purchasing behaviours. Parrot keeping is thought to be driven mainly by a desire for companionship (the affection hypothesis). Alternative hypotheses include a deeply ingrained culture of parrot ownership (the tradition hypothesis) or the influence of socio-economic context (the contextual hypothesis). We used the theory of planned behaviour to evaluate the relative importance of behavioural and contextual factors influencing the intention to keep the yellow-shouldered Amazon Amazona barbadensis as a pet. We interviewed 150 owners and non-owners of parrots in two locations in Macanao Peninsula, Margarita Island, Venezuela, where the primary population of this species is located. We found mixed evidence supporting both the affection and contextual hypotheses: intention to keep parrots was higher in non-owners with high education level, strong affective attitudes regarding human–animal relationships, and higher expectations about social norms (41% of explained variance). Our study expands previous research on the illegal parrot trade by taking into account behavioural measures beyond attitudes, highlighting the role of social norms frequently ignored in such research. We discuss how a behaviour change campaign could redirect affective attitudes in the human–parrot relationship, and promote new social norms that support parrot conservation. Future research should consider the inclusion of moral and injunctive norms, and monitoring of intervention effectiveness. [ABSTRACT FROM AUTHOR]

Singapore is prominent in the global trade of pet birds, primarily parrots. This includes its role as a key international transit hub, and also its growing domestic market, including for threatened species. There is a need to understand the trade beyond volumes and flows, including consumer knowledge, preferences and behaviours, and interactions with vendors, hobbyist groups and supporting industries. We used three methods to examine this: (1) a questionnaire with stakeholders (including parrot owners, hobbyist group members, breeders and supporting industry professionals), about the motivations for parrot ownership and interest in sustainable trade, (2) semi-structured interviews with key informants about trade dynamics, and (3) a review of online hobbyist groups. Based on our findings, we provide an initial mapping of the country's parrot trade ecosystem. Fifty-one per cent of respondents claimed to be a member of a parrot hobbyist group and 64% agreed their participation in such groups had encouraged them to purchase more parrots. The majority (71%) of parrot owners reported a preference for captive-bred rather than wild-caught parrots, and 72% were concerned about the illegal hunting of parrots for commercial trade. Most were willing to pay more (70%) and wait longer (73%) to procure a sustainably sourced parrot. Our approach presents the wildlife trade as a complex social phenomenon, with multiple physical and online channels, regulatory challenges, social networks, and evolving consumer preferences. We also document the pivotal role of hobbyist groups and their untapped potential to leverage these networks to improve sustainable trade. [ABSTRACT FROM AUTHOR]

Abstract Unsustainable wildlife use is one of the leading threats to earth's biodiversity. Historically, efforts to address this issue have been focused on increasing enforcement and anti‐poaching measures. However, recognition that such supply‐reduction measures may be inefficient has spurred a movement towards consumer research and behaviour change. Here, we used consumer research to investigate the consumption of bear bile and gallbladder in Cambodia. Our aim was to gather key consumer insights such as demographics, beliefs and the identification of trusted individuals and communication channels, which could be used to underpin future behaviour change efforts to reduce the consumption of bear bile and gallbladder. To accomplish this, we conducted 4,512 structured quantitative interviews and 132 qualitative, semi‐structured interviews across Cambodia. We found that although the level of bear bile and gallbladder consumption varied across the country, consumers were largely homogenous in their beliefs and choice of trusted messengers. This indicates that behaviour change interventions grounded in these results may be effective in any of the eight areas surveyed. We believe our study strategy can be adapted and followed by other conservation organizations to ensure they are capturing essential information necessary for designing effective behaviour change campaigns. A free Plain Language Summary can be found within the Supporting Information of this article.

Abstract While considerable effort is invested in rhino horn demand reduction campaigns, it is unclear to what extent users are exposed to and accept the messages in these ads. We investigate recall as an indicator of exposure and the influence of different reference groups by conducting 50 semi‐structured interviews with self‐reported rhino horn users in Hanoi using an interpretative thematic analysis. The decision to buy or use rhino horn was almost exclusively influenced by peers with perceived expertise using rhino horn, whereas commonly used deliverers of such campaigns—traditional medicine practitioners, doctors, government officials, business leaders and celebrities—had very little influence. Campaign exposure was relatively high, but campaign influence low as consumers considered recent demand reduction campaigns and the reference groups delivering the message as well as the implementing organizations unreliable and driven by profit. Willingness to sign a pledge to refrain from buying, using or gifting rhino horn encouraged by employers or association was relatively high. However, the majority of respondents stated they would not comply with this pledge. Case studies of users or their next of kin having experienced negative or no effect of rhino horn were suggested possibly effective in reducing demand by consumers themselves. To increase the acceptance of demand reduction campaigns, organizations could consider forgoing their own branding to reduce distrust in the target audience. We highlight the importance of conducting formative research using both quantitative and qualitative methods based on interviews with actual rhino horn users. While qualitative studies of motivations by confirmed users entail the risk that they retrospectively explain motivations in order to appear internally consistent with their usage of the product, it provides valuable insight into their self‐image and thereby options for affecting their behaviour. A free Plain Language Summary can be found within the Supporting Information of this article.

Abstract All eight pangolin species are threatened with extinction, largely through demand for their products including scales, meat and body parts. The demand for pangolin scales has gained attention from many conservation groups due to the large volumes involved in illegal trade. Market demand in China is one of the major drivers for international illegal trade according to confiscation reports, and many conservation interventions have been attempted to reduce this demand. The Traditional Chinese Medicine (TCM) community plays a key role in regulating legal trade and combating illegal trade in pangolin scales. However, this community has been largely overlooked by previous conservation interventions directed at the pangolin scale trade. There has also been little research into the involvement of the TCM community in pangolin scale trade in China. To fill these knowledge gaps, we interviewed TCM doctors from 41 hospitals, shop owners/assistants from 90 TCM shops, two TCM wholesalers, and 2,168 members of the general public in Henan and Hainan provinces, China. Respondents' knowledge of and attitudes towards the pangolin scale trade were investigated using semi‐structured and structured questionnaires, with a total of 2,301 respondents. Our results show that TCM practitioners generally have poor awareness of the illegal nature of their behaviours and pangolin scale products involved. Awareness is particularly poor among participants at the end of the trade chain (i.e. end sellers). The public also generally lacked understanding of pangolin products in markets. Results also show that 20 (71%) of 28 doctors believed that the use of pangolin scales in at least some, if not all, treatments could be substituted by other ingredients. These findings suggest that raising awareness of the legality of pangolin scale products and petitioning TCM communities to use alternative substitutes for these products could constitute feasible and effective pangolin conservation interventions. This study provides the first insights into the knowledge of and attitudes towards the pangolin scale trade from the perspective of TCM practitioners, and suggests that collaborating with the TCM community is necessary to combat this illegal trade. A free Plain Language Summary can be found within the Supporting Information of this article.

Abstract Robust impact evaluations are needed for conservation to learn and grow as a field. Currently we lack a large body of evidence on the effects of behaviour change interventions in social‐ecological systems. By uncovering mechanistic relationships and establishing causality we can refine future programmes to enhance likelihood of effectiveness. Although a range of sophisticated methodological approaches to evaluation have been developed, conceptually linking project outcomes with conservation impacts remains difficult in complex systems. For example, sea turtles are one taxon in which unsustainable harvesting has been a particular problem. There have been a number of campaigns to reduce demand for sea turtle products, but we still have little evidence documenting their outcomes. We conducted the first formal impact evaluation of a conservation marketing campaign aimed at reducing the consumption of sea turtle meat and eggs. The campaign took place on the island of São Tomé, Central Africa, and included traditional mass media advertisements as well as community events. This is one of few demand reduction evaluations that has assessed both human behaviour and biological conservation outcomes. It benefited from an advantageous setting for evaluation, as nesting sea turtles are relatively easy to monitor and the island's small size and geographic isolation increased the detectability of potentially confounding factors. We found a decrease in self‐reported sea turtle egg consumption and a decrease in poaching of adult sea turtles. However, multiple unforeseen difficulties arose which complicated attempts at causal attribution. We were hampered by spatial spillovers, design effects from the sensitive questioning technique, concurring law enforcement and changes in biological monitoring effort. These challenges highlight the difficulties faced by practitioners seeking to apply impact evaluations in the field. We reflect on what this means for future impact evaluations of behaviour change interventions in conservation. Our recommendations include combining multiple outcome measures to triangulate hard‐to‐measure behaviours and theory‐based evaluation methods to explore causal impacts. A free Plain Language Summary can be found within the Supporting Information of this article.

Abstract The illegal wildlife trade is a global conservation priority, prompting a rise in interventions aimed at reducing the demand for wildlife products. Research shows that designing campaigns to target the values held by a specific audience is an effective way to alter their behaviour. However, many demand reduction campaigns are grounded in the perspective of Western morality. This is problematic when the recipients of these campaigns frequently reside in East Asia, where they are exposed to the historical and cultural praxis of Confucianism and Daoism. This paper examines some of the central concepts of classical Chinese philosophy to see how they could be used by practitioners to design effective behaviour change campaigns in the future. Acknowledging that the East Asian cultural sphere has a long history of consumptive wildlife use, reflecting an instrumentalist and anthropocentric approach to wildlife, we still find potential for appealing to a relational ethic. There is a fundamental metaphysics that all of nature is unified, interconnected and interpenetrating. Qi is the vital force of the universe that links inorganic, organic and human life‐forms, creating the basis for a profound reciprocity between humans and the natural world. We also consider some of the key virtues in Chinese philosophy, and how they could be interpreted through the lens of demand reduction for illegal wildlife products. This includes li, ritual propriety, and ren, the inner moral force which keeps us in balance. Finally, we cover influential scriptures, identifying many historical verses that are relevant to modern conservationists. A free Plain Language Summary can be found within the Supporting Information of this article.

The general concern about the impact of covid-19 which was declared a pandemic by World Health Organization on businesses, livelihoods and economies is what triggered this research. The objective was to find out the impact of covid-19 on the statuses small and medium enterprises in Ghana using SME’s in the Kumasi Metropolis as the focus of study. The study adopted parameters such as revenue reduction, downsizing, reduction in demand, organizational restructuring, and fear of exiting business to assess the state of the various SME’s. Using a purposive sampling approach 120 online questionnaires were sent managers, supervisors, and business owners out of which 106 which were fully filled used for the study. The data obtained was coded and run using SPSS 26 and results used for discussions and analysis. The outcome of the study shows that the SME’s are battling to survive in the era of this pandemic as revenue reduction, downsizing, reduction in demand, organizational restructuring, and fear of exiting correlated positively to indicate the of the state of SME’s in the metropolis during this pandemic. This means covid-19 have really affected the operations of small and medium enterprises. SME’s must therefore initiate measures that would make them survive in the period of this pandemic and post covid-19.

Wildlife tourism has huge potential to benefit local human populations, and animal welfare and conservation objectives. A substantial proportion of wildlife tourism experiences, however, negatively impact on animals’ welfare and their species’ conservation status. An emerging goal of conservation research is to test conservation social marketing interventions aimed at modifying consumers’ choices. Here we present a preliminary test of demand reduction messaging, designed to combat barriers to Chinese consumers aligning their choice of wildlife tourist attractions (WTAs). We presented an online experimental survey to 1000 Chinese respondents. Of these 800 were shown treatment statements detailing the impacts of WTAs and how to discern these, and 200 were control respondents. Half of treatment respondents and all of control respondents were then “primed” by asking them introductory questions about WTAs’ likely impacts. We showed all respondents, in random order, 10 mock webpages, mimicking promotional materials for existing types of WTA, five designed to represent beneficial (“good”), and five detrimental (“bad”) WTAs, and asked them to rate how much they would like to visit each. We found a small effect of treatment information: 5.6% fewer treatment than control respondents gave high scores to bad WTAs, and 5.8% more gave low scores. We found no effect of treatment information on respondents’ scores for good WTAs. After the survey, respondents were shown ratings of each WTAs’ welfare and conservation impacts, and asked to re-assess them. In response 23.5% fewer gave high scores and 28.8% more gave low scores to bad attractions, percentages that were unaffected by the experimental treatment. Providing upfront, explicit statements regarding the impacts of WTAs and how to discern these, had limited effect on the choices of our Chinese respondents. We recommend conservation marketing campaigns to instead focus on providing visually appealing ratings of WTAs’ likely species conservation and animal welfare impacts.

Abstract Conservationists have long sought to reduce consumer demand for products from overexploited wildlife species. Health practitioners have also begun calling for reductions in the wildlife trade to reduce pandemic risk. Most wildlife‐focused demand reduction campaigns have lacked rigorous evaluations and thus their impacts remain unknown. There is thus an urgent need to review the evidence from beyond conservation science to inform future demand‐reduction efforts. We searched for systematic reviews of interventions that aimed to reduce consumer demand for products that are harmful (e.g., cigarettes and illicit drugs). In total, 41 systematic reviews were assessed, and their data extracted. Mass‐media campaigns and incentive programs were, on average, ineffective. While advertising bans, social marketing, and location bans were promising, there was insufficient robust evidence to draw firm conclusions. In contrast, the evidence for the effectiveness of norm appeals and risk warnings was stronger, with some caveats.

Augmented intelligence—as the fusion of human and artificial intelligence—is effectively being employed in response to a spectrum of risks and crimes that stem from the online sexual exploitation marketplace. As part of a study that was sponsored by the National Institute of Justice, the National Center on Sexual Exploitation has documented 15 tactics that have been used in more than 2650 US cities and counties to deter sex buyers from engaging with prostitution and sex trafficking systems. One of these tactics, technology-based enforcement and deterrence methods, has been used in more than 78 locations in the United States. This paper explores the issue of technology-facilitated trafficking in the online sexual exploitation marketplace and juxtaposes this with the use of augmented intelligence in collaborative responses to these crimes. Illustrative case studies are presented that describe how two organizations employ technology that utilizes the complementary strengths of humans and machines to deter sex buyers at the point of purchase. The human(e) touch of these organizations, combined with artificial intelligence, natural language processing, constructed websites, photos, and mobile technology, show significant potential for operational scaling, and provide a template for consideration by law enforcement agencies, criminal justice systems, and the larger multidisciplinary counter-trafficking community for collaborative replication in other settings.

Globally, illegal and unsustainable wildlife trade can drive biodiversity loss. Understanding which product attributes consumers consider when deciding between products of threatened species or alternatives, is key for conservation interventions. Labeled Discrete Choice Experiments (DCEs) are underutilized in wildlife trade literature but can aid this understanding. In labeled DCEs, the alternatives presented to respondents have specific names (e.g., paracetamol) as opposed to being generic bundles (e.g., option A). We used a labeled DCE to assess young adult preferences toward "cooling water" used to treat fever and heatiness (a traditional Chinese medicine state of illness) in Singapore. One popular cooling water contains saiga horn, made from Critically Endangered Saiga tatarica antelope. Data from 639 university‐enrolled respondents were analyzed using latent class models. Middle‐ to high‐income Chinese Singaporeans were the respondents most likely to choose saiga horn. Overall, however, respondents significantly preferred lower price products sold in nearby outlets—suggesting that for young adults in Singapore, saiga horn cooling water may be substitutable if its physical and financial availability is reduced. [ABSTRACT FROM AUTHOR]

Abstract Globally, illegal and unsustainable wildlife trade can drive biodiversity loss. Understanding which product attributes consumers consider when deciding between products of threatened species or alternatives, is key for conservation interventions. Labeled Discrete Choice Experiments (DCEs) are underutilized in wildlife trade literature but can aid this understanding. In labeled DCEs, the alternatives presented to respondents have specific names (e.g., paracetamol) as opposed to being generic bundles (e.g., option A). We used a labeled DCE to assess young adult preferences toward “cooling water” used to treat fever and heatiness (a traditional Chinese medicine state of illness) in Singapore. One popular cooling water contains saiga horn, made from Critically Endangered Saiga tatarica antelope. Data from 639 university‐enrolled respondents were analyzed using latent class models. Middle‐ to high‐income Chinese Singaporeans were the respondents most likely to choose saiga horn. Overall, however, respondents significantly preferred lower price products sold in nearby outlets—suggesting that for young adults in Singapore, saiga horn cooling water may be substitutable if its physical and financial availability is reduced.

The ongoing efforts in grid modernization, which is accompanied by upgrading distribution grids through employment of advanced distribution grid technologies, further provide the necessary tools to employ Conservation Voltage Reduction (CVR) and Volt-VAR Optimization (VVO) programs and ensure that the system is operating continuously at an optimized voltage. This paper provides an overview of CVR/VVO deployments by several electric utilities within the U.S. The paper looks at three major areas: (i) type of the initiative, including pilot, plan, program, study, and test case; (ii) year(s) of the application; and (iii) methodology used for CVR factor assessment. When available, a more detailed discussion on the initiative is provided. Based on the studied cases, it is concluded that majority of utilities use either a regression-based or a comparison-based method. The day-on/day-off approach is common within both methods in which CVR is applied every other day to generate CVR-on and CVR-off data that can be used for comparison and model fitting.

The use of simulation to evaluate energy-efficient operations, commissioning problems, and demand-response (DR) strategies offers important insights into building operations. This paper describes a step-by-step procedure for using measured end-use energy data from a campus building to calibrate a simulation model developed in EnergyPlus. This process included identification of key input parameters for reducing uncertainties in the model. The building geometry and internal thermal zones were modeled to match the actual heating ventilation and air conditioning (HVAC) zoning for each individual variable air-volume (VAV) zone. We evaluated most key building and HVAC system components, including space loads (actual occupancy number, lighting and plug loads), HVAC air-side components (VAV terminals, supply and return fans) and water-side components (chillers, pumps, and cooling towers). Comparison of the pre- and post-calibration model shows that the calibration process greatly improves the model's accuracy for each end use. We propose an automated model calibration procedure that links the model to a real-time data monitoring system, allowing the model to be updated any time. The approach enables the automated data feed from sMAP into the EnergyPlus model to create realistic schedules of space loads (occupancy, lighting and plug), performance curves of fans, chillers and cooling towers. We also field-tested DR control strategies to evaluate the model's performance in predicting dynamic response effects. Finally, this paper describes application of the calibrated model to analyze control systems and DR strategies with the goal of reducing peak demand. We compare end-use data from modeled and actual DR events.