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12 results on '"Dejnaka, Agnieszka"'

1. Sposoby odżywiania się przez konsumentów – nowe trendy

Author

Dejnaka, Agnieszka

Abstract

Trendy żywnościowe rozwijają się i prawdopodobnie będą się rozwijać w dwóch skrajnych kierunkach. Kilka lat temu produkty superfoods były trudno dostępne, dzisiaj są już codziennością na półkach sklepowych. Trudno określić, jak wiele obecnie na rynku jest trendów dotyczących sposobów odżywiania się konsumentów, jednakże jest ich bardzo dużo i z dnia na dzień przybywają nowe „pomysły na odżywianie”. W rozdziale zaprezentowano wybrane, nowe trendy dotyczące sposobów odżywania się konsumentów. Opisane zostały wybrane trendy żywnościowe konsumentów: „świadome odżywianie”, „poszanowanie zwierząt” oraz „bycie fit”. Celem rozdziału była ocena nowych trendów w odżywianiu konsumentów. Cel został zrealizowany poprzez studia literaturowe, prezentację i analizę wyników badań wtórnych i ich interpretację oraz na podstawie analizy krytycznej trendów., Food trends are developing and are likely to develop in two extreme directions. A few years ago, superfoods products were difficult to access, today they are everyday life on store shelves. It is difficult to determine how many trends are currently on the market regarding the ways of consuming consumers, however, there are a lot of them and from day to day new “ideas for nutrition” are coming. The chapter presents selected new trends regarding the way consumers eat. Selected food trends of consumers were described: “conscious nutrition”, “respect for animals” and “being fit”. The aim of the chapter was to evaluate new trends in consumer nutrition. The goal was achieved through literature studies, presentation and analysis of secondary research results and their interpretation and based on critical analysis of trends.

Published
2019
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8. TRENDY W ZACHOWANIACH KONSUMENTÓW.

Author

Dejnaka, Agnieszka

Abstract

Copyright of Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu is the property of Uniwersytet Ekonomiczny we Wroclawiu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2017
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11. INNOVATIVE METHODS OF BRAND CREATION ON THE MARKET AND THEIR EFFECTIVENESS.

Author

Dejnaka, Agnieszka

Subjects
INNOVATIONS in business, BRAND name products, ECONOMIC efficiency, INTERNET, CONSUMER activism, SALES
Abstract

Copyright of Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu is the property of Uniwersytet Ekonomiczny we Wroclawiu and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2012

12. NOWOCZESNE NARZĘDZIA KOMUNIKACJI ORAZ METODY POZYSKIWANIA INFORMACJI W PROCESIE ZAKUPU INTERNETOWEGO PRZEZ GOSPODARSTWA DOMOWE - W ŚWIETLE BADAŃ ANKIETOWYCH.

Author

DEJNAKA, AGNIESZKA

Subjects
*ELECTRONIC commerce, *CONSUMER behavior, *INTERNET stores, *COMMUNICATION, *INTERNET marketing, *EQUIPMENT & supplies
Abstract

Along with developing online e-commerce activities have changed the purchasing behavior of consumers-tion, including communications between members of the household and between household and the online retailer. The paper presents changes in customer behavior on the Internet, including aspects use modern communication tools by households and the methods of acquiring information by household members during the process of purchasing on the Internet market. The article is exemplifications studies carried out by a team of workers in the School of Banking Research and Higher Education under grant No. 0926/B/H03/2009/36 to which the author of the study. [ABSTRACT FROM AUTHOR]

Published
2011

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