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Profiles some of the top advertising and marketing executives in Orange County, California in 1999. Includes Scott Montgomery, executive creative director of Bozell Worldwide Inc.; Joni Brice, chief executive officer of Heil-Brice Retail Advertising; Ryan Abbate, vice president and managing director of Pacific Communications; Richard S. Macedo, executive vice president for marketing and sales at Kia Motors America Inc.

Focuses on Orange County, California-based apparel companies' entry into the footwear business. Goal of leveraging the strength of a company's brand; Increased market share; Opportunity to offset seasonal buying trends. INSET: Oakley not giving up.

Focuses on the expansion and marketing campaign of Laguna Hills, California-based firm Del Taco Inc. Goal; Introduction of Zorro-like character for taco food product; Competition with industry leader Taco Bell; Features of advertising campaign; Background of business operations; Franchise alliances.

Focuses on the efforts by Richard Woolcott to move his Volcom Board Wear into the building vacated by Quiksilver Inc. Features of the facility; Reason for Quiksilver's decision to move out of the facility; Features of the lease contract signed by Volcom. INSET: McKnight's Protege.

Reports on the expansion of Orange County, California-based restaurant chains into foreign markets. Major chains based in the county; Target markets; Restaurant concepts of interest to foreign markets; National expansion of county-based chains; Challenges faced by restaurants operators in venturing overseas. INSET: Local Flavor.

Profiles Thomas L. Phillips, publisher of conservative books and periodicals in Orange County, California. Background of business operations of firm Phillips Publishing International Inc.; Social networks; Career highlights and achievements; Growth of Phillips Publishing.

Reports on the financial performance of Australia-owned Billabong after co-founder Bob Hurley left the company in June 1998. Hiring of Paul Naude as president of Billabong's United States operations; Executive changes in Billabong's US operations.

Reports on the businesses of Ogden Entertainment in Orange County, California. Building and management of the Arrowhead Pond in Anaheim; Concessions at Anaheim Stadium; Opening of Tinseltown Studios; Bringing of some brand name food concepts to the Block at Orange; Plans to the Sportstown site; Number of people employed in the county. INSET: Ogden's new tune: help, help me, Ron Jon.

Focuses on San Clemente, California-based surfwear company, Tavarua Island Surf Co. Firm's association with one of the world's top surfing destinations; Profiles of the owners; Fijian motifs on the clothing; Inspiration from the ancient island designs and culture. INSETS: South African surfers now part of OC scene;Island slated for millennium bash.

Reports on Newport Beach, California-based Advantix Inc.'s rivalry with Los Angeles, California-based Ticketmaster. Number of clients and employees of each company; Advantix's growth strategy; Types of tickets handled by Advantix.

Profiles Easyriders Inc., a venture company owned by former Taco Bell chairman John Martin. Revenues generated by the venture in 1997; Potentials of its business involving motorcycles; Comments from Martin. INSET: Martin Menu.

Focuses on Walt Disney Co.'s designers who have worked with the company in developing theme parks and attractions since the 1950s. Reasons of designers for staying with Disney; Early relationship of the designers with the company; Disney's relationship with designers working as independent consultants; Notable works of the designers. INSETS: Where they left their mark (Disney executives).;Not always a fairy tale (design glitches)..

Reports on Thomas Brothers Maps owner, chairman and CEO Warren Wilson's announcement of plans to retire in 1999, and may sell or take the map-making company public. Reconsideration of earlier plans to keep the company in the family; Company's completion of a ten-year digital conversion project. INSET: High-tech map making..

Reports on developments in security guard firms in Orange County, California for the period ending August 17, 1998. Firms' search for ways to fight back against cheaper electronic security devices; Universal as leader in the race of the top firm.

Profiles Greg Weaver, chairman and chief executive officer, and Timothy M. Harmon, president and chief merchandising officer of Pacific Sunwear of California Inc. Personal and career background; Company background; Focus on the company's financial performance as of August 10, 1998. INSET: One-stop shop for teen `uniforms'..

Reports on the increasing development of entertainment-themed commercial centers in Orange County, California. Number of specialty centers developed from 1993 through 1998; Impact of the development growth in the area's retail industry; Citation of several entertainment-themed centers in Orange County which include the Spectrum and Kaleidoscope.

Profiles notable female executives in the clothing industry in Orange County, California. Includes Raj Manufacturing Inc.'s Marta and Lisa Bhathal, Wet Seal Inc. chief executive officer Kathy Bronstein, Lunada Bay Corp. president and chief executive Susan Crank and Hurley International's Lian Murray; Career histories; Keys to professional success; Roles and responsibilities.

Features the snowboarding industry in Orange County, California. Huntington Beach-based surfwear company Quiksilver Inc.'s entry into the snow business; Skateboard manufacturers' construction of snowboard decks; Factors prompting industry mergers and restructuring. INSET: Let it snow, let it snow.

Reports that TriStar Pictures Inc. and Zorro Productions Inc. have settled their trademark infringement suit against Del Taco over its advertisements. Del Taco's agreement to modify but not drop its Zorro-like character; Meeting with advertising agency Wong Doody to decide on the character's fate; Promotion of Mexican foods.

Reports on the growth of Aliso Viejo, California-based Internet retailer Buy.com. Number of employees; Increase of office space being leased by the company; Sponsorship of the Professional Golf Association developmental tour as vessel to promote Buygolf.com unit; Company background.

Reports on the launch of the World Industries skateboard apparel business as a separate entity by skateboard gear maker Dwindle Distribution. How Steve Rocco came up with the idea of starting his own skateboard-making company; Famous skate brands based in Orange County, California; Reputation of World Industries for its flashy skateboards and snowboards.

Profiles the Chicago Pizza & Brewery Inc. based in California. Expansion strategy; History of corporate revenues and sales; Stock performance; Opening of additional stores; Major competitors.

Reports on the development of the Pointe Anaheim hotel and retail entertainment center which was initially opposed by Disneyland. Involvement of Disneyland's past and present business partners in the Pointe Anaheim project; Revised version of the project to suit the complaint of Disneyland; WAT&G as one of Pointe Anaheim's designers.

Reports that DGWB company has won the United States advertising account for Toshiba America Information Systems Inc.'s Computer Systems Division. Bozell Worldwide Inc.'s loss of the account; Toshiba's competitors in the computer business; Other advertising companies considered during the account review.

Reports on the activities of Labatt USA company's Foothill Ranch, California-based divisional office. Decentralization of the company's operations; Importation of beer; Expansion of the firm's beer-themed restaurant; Joint venture partners.

Reports on the marketing approach employed by Orange County, California-based automobile dealer Land Rover. Dealerships' decision to buy competing brands of sport utility vehicle to display alongside the company's own automobiles; Company's plan to launch an infomercial on Cox Cable; Land Rover's rank among automobile manufacturers in Orange County, California.

Reports on the personal plans of James N. Rosse for his family-owned business enterprises, Freedom Communications Inc. Reasons for the non-public stock issuance; Publishing business of Freedom; Views of Rosse on the similarities and contrast of Orange County and the Silicon Valley in California; Impact of the Internet on his business.

Reports on the competition that HomeBase Inc. will face from Home Depot and Lowe's Cos. Inc. Plan of Home Depot to increase its stores; Financial improvement of HomeBase Inc.

Reports on the bankruptcy recovery of Brea, California-based Krause's Furniture Inc. Background of business operations; Financial performance for the fiscal quarter ended April 30, 1999; Future plans.

Reports on Opera Pacific's financial performance for the 1998-99 fiscal year. Plans for a July 1999 fund-raising campaign to erase its 1998 accumulated deficit; Productions slated for the 1999-2000 season.