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BackgroundMany concerns have been raised about pharmaceutical companies marketing their drugs directly to consumers on social media. This form of direct-to-consumer advertising (DTCA) can be interactive and, because it is largely unmonitored, the benefits of pharmaceutical treatment could easily be overemphasized compared to the risks. Additionally, nonexpert consumers can share their own drug product testimonials on social media and illegal online pharmacies can market their services on popular social media sites. There is great potential for the public to be exposed to misleading or dangerous information about pharmaceutical drugs on social media. ObjectiveOur central aim was to examine how pharmaceutical companies use social media to interact with the general public and market their drugs. We also sought to analyze the nature of information that appears in search results for widely used pharmaceutical drugs in the United States on Facebook, Twitter, and YouTube with a particular emphasis on the presence of illegal pharmacies. MethodsContent analyses were performed on (1) social media content on the Facebook, Twitter, and YouTube accounts of the top 15 pharmaceutical companies in the world and (2) the content that appears when searching on Facebook, Twitter, and YouTube for the top 20 pharmaceutical drugs purchased in the United States. Notably, for the company-specific analysis, we examined the presence of information similar to various forms of DTCA, the audience reach of company postings, and the quantity and quality of company-consumer interaction. For the drug-specific analysis, we documented the presence of illegal pharmacies, personal testimonials, and drug efficacy claims. ResultsFrom the company-specific analysis, we found information similar to help-seeking DTCA in 40.7% (301/740) of pharmaceutical companies’ social media posts. Drug product claims were present in only 1.6% (12/740) of posts. Overall, there was a substantial amount of consumers who interacted with pharmaceutical companies through commenting (23.9%, 177/740). For the drug-specific analysis, we found that the majority of search results contained drug product claims (69.4%, 482/695); more claims mentioned only benefits (44.8%, 216/482) relative to only risks (27.2%, 131/482). Additionally, approximately 25% (150/603) of posts on Twitter and YouTube were presented as personal testimonials. A considerable percentage of content on Facebook contained advertisements for illegal online pharmacies (17%, 16/92). ConclusionsPharmaceutical companies avoid making drug product claims on their social media accounts but frequently post content that is consistent with FDA definitions for help-seeking DTCA. Thousands of people often view content posted by pharmaceutical companies on social media; users also share company postings making both direct and indirect influence possible. Finally, people are likely to be exposed to drug product claims and information about illegal pharmacies when searching for information about popular pharmaceutical drugs on social media.

Our work adopted an intersectional approach to investigate how women's racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment (N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers' impressions of self-interest, moral appropriateness, and body positivity. Results indicated that viewers generally responded more favorably to non-sexualized (vs sexualized) images: Participants reported less self-interested motivations for sharing, found the images more morally appropriate, and believed they were more effective representations of body positivity. Results also revealed that Black (vs White) viewers tended to express more appreciation for body-positive imagery, regardless of source race or sexualization. Findings not only advance our theoretical understanding of sexual objectification with more diverse depictions and broader sampling, but also provide practical suggestions for advocates of the body-positive movement. [ABSTRACT FROM AUTHOR]

Researchers often use attribution theory to understand how people make sense of messages. Unlike the ephemeral actions typically investigated using attribution frameworks, messages can persist. Our study observed how persistence influences the harmfulness of messages and how people levy blame upon harmful posters and those ostensibly obligated and capable of intervening. Grounded in the path model of blame, a randomized experiment (N  =   520) tested whether persistence cues in an online environment (low vs high message persistence) influenced appraisals of the harmfulness of online toxicity (i.e. sexism on Reddit), inferences of mental states for relevant agents (e.g. awareness, capacity), attributions of blame, and motives to respond. Results indicated that greater persistence increased perceived harmfulness and motivated individuals to place greater blame upon inactive/ineffective moderators who were capable of intervening. [ABSTRACT FROM AUTHOR]

This study extends pain-driven dual envy theory to explain why emerging adults who do not attend college might experience uplifting or hostile reactions to the social media posts of their college-attending peers. Employing a 2 × 2 experiment (N  =   233; M age   =   21.87), we examined how deservingness perceptions (deserving versus undeserving) and social approval cues (high versus low) affect the type of envy emerging adults experience from viewing college success posts on social media. Results indicated that the more participants perceived the college success of their peers to be deserved, the more they experienced benign envy. Conversely, the more participants appraised the college success of their peers to be undeserved, the more they experienced malicious envy. Results also indicated that posts with higher social approval indirectly triggered more pain for participants. Overall, findings help clarify why social media users can experience both positive and negative effects from online social comparisons. [ABSTRACT FROM AUTHOR]

In many online settings, the content that appears on a webpage is created by both website owners and viewers. This study employed the folk model of intentionality to examine how people evaluate collectively created web content. The results indicate that how website owners respond to content posted by others can (1) affect the extent to which they are held accountable for sharing the content and (2) affect the extent to which the content influences viewers' impressions of the website owner. Overall, the findings illustrate the explanatory utility of the folk-model of intentionality in a new context, elucidate new ways in which components of the model interrelate, and highlight the role communication plays in the evaluation of collectively created web content. (Contains 1 figure and 1 table.)

A considerable body of research indicates that social support plays an integral role in determining students' successful adjustment to college. Unlike previous research that has evaluated face-to-face support interventions that occur during students' first semester at college, the current study reports on a student-centered social media site designed to enhance students' perceptions of social support prior to their arrival on campus. Results indicated that site usage increased students' perceptions that they would have a diverse social support network during their first semester at college, even when controlling for other potent predictors. The importance of social support perceptions for college adjustment is detailed and the ramifications of the social media intervention are discussed. (Contains 2 tables.)

Proponents of the body positivity (BoPo) movement prominently use social media to promote body appreciation and normalize marginalized bodies. However, companies and social media users have increasingly commodified the movement for self-serving reasons or economic gain. Providing a unique test of the persuasion knowledge model, this experiment examined (a) how the commodification of a prosocial movement can undermine its efficacy and (b) how the symmetry between visual and text-based messaging can influence viewer reactions. Results indicated that body positive posts on Instagram that contained self-promotion or promoted products were viewed as less morally appropriate and were less effective at promoting body appreciation and inclusivity. Practical implications are discussed and a novel boundary condition for the persuasion knowledge model is presented. [ABSTRACT FROM AUTHOR]

Across two randomized experiments, we examine how communication about discriminatory acts can influence judgments of blame and condemnation. Specifically, we consider whether attributing discrimination to implicit or explicit bias affects how people evaluate online reports of discrimination. In Study 1 (N = 947), we explore this question in the context of an online news environment, and in Study 2 (N = 121) we replicate our results on a social media site (i.e. Twitter). Across both studies, we document how viewers respond differently to reports of discrimination due to variation in agent motives, the type of bias that purportedly caused the discriminatory behavior, and the extent to which agents are reported to have completed implicit bias training. We discuss our theoretical contribution to perspectives of blame attribution and the communication of bias as well as the practical implications of our findings. [ABSTRACT FROM AUTHOR]

Employees can provide invaluable input to organizations when they can freely express their opinions at work. Employees, however, may not believe that it is safe or efficacious to voice their concerns. How features of communication channels affect employees' safety and efficacy perceptions is largely ignored in existing voice models. Therefore, this study seeks to understand how the anonymity and visibility affordances of a communication channel influence employees' safety and efficacy perceptions, and, thus, their intention to engage in prohibitive voice at work. Two between-subjects experiments were conducted to test how these channel affordances affect voicing behavior in organizations. The results indicate that the more anonymous and less visible participants perceive a voicing channel to be, the safer and the more efficacious they evaluate the channel. Theoretical and practical implications, limitations, and future research directions are discussed. [ABSTRACT FROM AUTHOR]

Warranting theory has been used extensively to explain how people evaluate information across a variety of online settings. However, no validated measurement instrument exists to assess the construct of warranting value that is at the core of the theory. Two studies were conducted to develop and validate a General Warranting Value Scale and three scales that assess specific forms of information control: Modification Control, Dissemination Control, and Source Obfuscation. In addition, we tested predictions of warranting theory using multiple stimuli and samples—including a nationally representative sample of adults. Overall, evidence for scale validity was obtained: Confirmatory factor analyses were consistent with measurement model fit. All scales were sensitive to theoretically predicted manipulations and were correlated with theoretically predicted outcomes. [ABSTRACT FROM AUTHOR]

People regularly rely on user-generated contributions to websites to inform their opinions about people, companies, organizations, and products. This study examines how two website affordances uniquely affect the evaluation of user-generated content. Specifically, an experiment was conducted that varied whether a website (a) affords profile owners the ability to delete user-generated contributions or (b) verifies the identity of users who post evaluations of profile owners. The results suggest that although deleting user-generated content is viewed as more problematic, both forms of information control independently affect how viewers evaluate a website and the content it hosts. The findings help establish the conditions under which certain forms of information control differentially produce uncertainty and mistrust and thus have direct implications for warranting theory. [ABSTRACT FROM AUTHOR]

The ability viewers have to contribute information to websites (i.e., user-generated content) is a defining feature of the participatory web. Building on warranting theory, this study examined how viewers’ evaluations of a target are more or less likely to be influenced by user-generated content. The results indicate that the more a target is perceived to be able to control the dissemination of user-generated reviews online, the less credence people place in those reviews when forming impressions of the target. In addition, the less people are confident that user-generated reviews are truly produced by third-party reviewers, the less people trust those reviews. The results provide novel support for warranting theory by illustrating how the warranting value of user-generated information can vary and thus differentially affect viewers’ evaluations of a target. The implications of the study’s results for warranting theory, online impression management, e-commerce, and future research are discussed. [ABSTRACT FROM AUTHOR]

This study explores the disconnection that exists between the number of friends and relationships people maintain in their face-to-face interactions and the number of connections people establish on social networking sites. Specifically, we examined the extent to which Facebook users “friend” people they dislike and find annoying on Facebook and the reasons people offer for engaging in these seemingly nonintuitive behaviors. The results indicate that, in a sample of college students (N = 305), the majority of Facebook users are friends with people they dislike on Facebook (61%) and actively read the postings of individuals even though they find their postings annoying (85%). Participants’ sex, intensity of Facebook use, and general relational anxiety all independently predicted the occurrence of friending disliked others and actively reading annoying postings. A uses and gratifications framework was adopted to develop a typology of reasons why people engage in these behaviors. Monitoring, surveillance, downward social comparison, and other explanations were provided by participants to account for their behavior on Facebook. How engaging in these online behaviors might affect the psychological well-being of individuals and quality of interpersonal relationships is discussed, and future directions for research are offered. [ABSTRACT FROM PUBLISHER]