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2. The Effects of Quota Frequency: Sales Performance and Product Focus

5. The Future of Executive Development

6. Incentives versus Reciprocity: Insights from a Field Experiment

8. OYO: Creating Effective Spaces

9. Flipkart (B): The Ongoing Battle for India's E-Commerce Market

11. EY China (B): An Emerging Giant

12. EY China (A): Strengthening Presence in a Critical Market

13. Paytm: Building a Payments Network

16. Vita: Cosmetics in the Nordics

17. Macy's: Evolution in the Sunshine State

18. 罗恩·约翰逊 (Ron Johnson):零售业的职业生涯.

19. Kjell & Company: Electronics Accessories Retail in the Nordics

20. Calculating, creating, and claiming value in business markets: Status and research agenda

21. Cycle for Survival (B)

22. Cycle for Survival (A)

23. Trends in Executive Education in Business Marketing

24. CRM Implementation

25. Building and Sustaining Buyer–Seller Relationships in Mature Industrial Markets

26. Invited Commentaries on 'Evolving to a New Dominant Logic for Marketing'

27. Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)

28. Ron Johnson: Retail at Target, Apple, and J.C. Penney

29. Innovation at the Boston Consulting Group

30. The Impact of Internet Exchanges on Business-to-Business Distribution

31. Toward an Individual Customer Profitability Model

32. Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

33. Rodan + Fields Dermatologists

34. Measuring and Managing the Benefits of Customer Retention

35. Exeter Group, Inc. (B)

36. Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?

37. NetApp

39. Build loyalty in business markets

40. Exeter Group, Inc. (A)

41. The Termination of U.S. Auto Dealerships in 2009

42. 埃克塞特集团公司.

43. BMW's Project Switch (B): Importers Vs. National Sales Companies

44. BMW's Project Switch (A): Importers Vs. National Sales Companies

45. Biocon: Launching a New Cancer Drug in India

46. Reinventing Ericsson

47. Ericsson: Leading in Times of Change

48. Tanishq: Positioning to Capture the Indian Woman's Heart

49. NOK (B)

50. NOK (A)

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