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27 results on '"Daries, Natalia"'

12. Museums in the Digital Age

Author

Cristobal-Fransi, Eduard, primary, Ramón-Cardona, José, additional, Daries, Natalia, additional, and Serra-Cantallops, Antoni, additional

Published
2021
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17. Sustainable Tourism Marketing

Author

Cristobal-Fransi, Eduard, primary, Daries, Natalia, additional, Ferrer-Rosell, Berta, additional, Marine-Roig, Estela, additional, and Martin-Fuentes, Eva, additional

Published
2020
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21. Implementation of Website Marketing Strategies in Sports Tourism: Analysis of the Online Presence and E-Commerce of Golf Courses.

Author

Daries, Natalia, Cristobal-Fransi, Eduard, and Ferrer-Rosell, Berta

Subjects
SPORTS tourism, CONSUMER behavior, ELECTRONIC commerce, SPORTS marketing, INTERNET content, GOLF courses, GOLF course maintenance
Abstract

As a sports activity with immense tradition, current offerings and future prospects, golfing represents a first-rate tourist resource. In choosing golfing destinations, tourists rely upon information that is available online, just as consumers do in making decisions about any resource. Thus, in our study, we sought to profile the internet presence of golf courses in Catalonia, as well as the maturity of their e-commerce. To that end, we developed an integrated model for analysing the websites of golf courses: one based on web content analysis and structured with four dimensions (i.e., information, communication, e-commerce and additional functions) and the phases of the extended model of internet commerce adoption (eMICA). Applied to all golf courses in Catalonia that operate websites, the model revealed that, despite the sport's great importance to the local economy and tourism, the golf courses do not have an adequate online presence or sufficient platforms for communication. The present work includes information on its theoretical contribution, implications for management, limitations and future lines of research. [ABSTRACT FROM AUTHOR]

Published
2021
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25. The Spanish E-retailing Customers Segmentation

Author

Cristobal-Fransi, Eduard, Marimon, Frederic, Daries, Natalia, and Montegut Salla, Yolanda

Subjects
Marketing, Segmentació de mercat, Electronic commerce, Comercio electrónico, Supermercats, Supermercados, ComputerApplications_COMPUTERSINOTHERSYSTEMS, jel:L11, Market segmentation, jel:L10, Virtual supermarket, segmentation, Internet, E-commerce, marketing, Supermarkets, Comerç electrònic, Màrqueting
Abstract

This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given. info:eu-repo/semantics/acceptedVersion

Published
2010

26. Reviews

Author

Gómez-Puertas, Lorena, primary, Farré, Jordi, additional, Sendra, Anna, additional, and Daries, Natalia, additional

Published
2017
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