Search

Nowadays, a complex socio-ecological and economic situation is developing in the rural territories of the region. Changes in governance structures, the collapse of both social and industrial infrastructure, as well as unemployment exacerbate the current situation. The gap between the standard for living of the urban and rural population continues to widen. A large number of villages disappear from the map of the country every year. In this regard, the economy, life, way of people’s life, their history, traditions and culture are being destroyed. In this regard, special attention should be paid to state support of small and medium-sized businesses as a factor of sustainable development of rural areas.

The article describes the problem of search engine optimization of a new web-site of any organization and the approaches to make better results in different search engines. The new site is difficult to bring to the top search engine rankings. This article describes the study of the new web-site SEOpromotion. The authors took the site of the organization for the sushi and rolls delivery in Krasnoyarsk city, Russian Federation, which was created and uploaded to the hosting about a year ago. At the first stage, the technical optimization was completed: Robots.txt and Sitemap.xml files were configured, 404 page was set up and validation check was carried out. At the second stage, the content was worked out and a semantic core was formed. With the help of the Yandex service Wordstat.Yandex, key phrases were selected, which was used to advance the site. After that, a snippet was created which makes the link to the site more attractive to users. As a result of this work, the site has become 2 times more visible to potential customers of the company. Thus, properly implemented SEO optimization allows you to attract a significantly larger number of customers in the company.