Search

The critical role of experiential value in long-term relationships with consumers in the service industry is well accepted. However, individual evaluations of experiential value are likely impacted by psychological factors unrelated to the service providers. This study investigates the hindering impact of opportunity cost-related regret on consumers’ value assessment and revisit intention in a restaurant setting. The paper also examines the impact of financial constraints in developing regret of expenditures for experiences. A mixed-mode survey was conducted in Turkey, 323 valid responses were obtained, and a path analysis was conducted. The results provided additional empirical evidence regarding the strong relationship between experiential value and restaurant revisit intention. More importantly, opportunity cost-related regret was found to impair experiential value significantly, although its direct negative impact on revisit intentions was not confirmed. Furthermore, findings revealed that consumers who feel more financially constrained feel more regret after their expenditure on a meal experience, regardless of their monthly income and meal price. Findings provide insights for service providers to understand consumers’ reactions, especially in financially constrained situations. [ABSTRACT FROM AUTHOR]

Recycling is the most efficient waste management method in terms of environment and economy for wastes that cannot be prevented and reused are processed. When it is considered that a significant amount of municipal waste comes from households, it can be understood how important individual waste separation efforts in households are for the efficient operation of recycling systems and for reaching the targeted recycling rates. The social marketing approach accentuates that increasing the recycling behavior of individuals requires knowing and managing the barriers to the behavior as well as the motivating factors. In this context, many studies have been conducted on the barriers to recycling behavior since the 1980s, and many barriers have been identified. This research aims to summarize the extant knowledge on the barriers to behavior by presenting a systematic literature review of the studies on the barriers to individual recycling behavior in the literature. In this context, 72 empirical studies published between 1985-2022 in accordance with the pre-determined criteria were analyzed in-depth and reported within the framework of the PRISMA protocol. The findings showed that research was essentially divided into three groups: research that focuses on 1) discovering what the barriers were, 2) discovering which barriers were more important, and 3) analyzing the relationships of barriers to intentions and behaviors. It is observed that the barriers that are most emphasized and the effects of which on behavior are examined in the literature are mainly the barriers related to the perception of recycling as difficult and unfavorable. Some weaknesses of current studies have shed light on issues that need to be addressed in future research. In future research, it would be beneficial to study 1) development of a valid and reliable barrier scale that will allow continuous measurement of different types of barriers, 2) the inter-relationships between barriers in order to identify the main barriers that trigger new barriers, 3) links between other barriers apart from difficultyinconvenience barrier with both recycling behavior and its known antecedents. [ABSTRACT FROM AUTHOR]

The use of online questionnaires has increased in research due to the spread of internet use and recent COVID-19 pandemic. Online questionnaires provide advantages in terms of cost, speed, and convenience. However, there are some limitations of the method that may reduce the data quality. Although online questionnaires are quite common in Turkey, there is almost no research on this method in the national literature. The primary purpose of this research is to summarize the current information in the literature on the advantages and disadvantages of the method and to explore the current situation regarding the use of the method in Turkey. In this context an exploratory research was designed to investigate Turkish academicians' opinions, preferences, and concerns, who used the online questionnaires. An online survey was run with 211 academicians working in different departments of 80 universities located in 50 cities from Turkey's seven distinct geographical regions, and findings are discussed. [ABSTRACT FROM AUTHOR]

Inter-generational differences are one of the factors that are considered by firms in their marketing decisions and practices. Generally, X and Y generation consumers, who have different features in terms of technology usage skills, purchasing motivations, and decision-making styles, are expected to differ also in their online shopping behavior. While some of the studies in the literature support these expectations, some studies provide contradictory findings. This study aims to explain this contradiction in the research findings using an inter-generational interaction approach. In this context, the differences in the attitudes, intentions, and behaviors of the X and Y generation towards online shopping have been examined by considering these generations' interactions with the Z generation, known as technology natives. Analyses on the data collected from 189 consumers revealed that when generation X interacts with generation Z, online purchasing behavior and intentions change positively and resemble generation Y consumers. Findings showed that Z generation consumers could change their parents' preferences for the point of sale in favor of online retailers. On the other hand, change in X generation's attitudes towards online shopping, induced by the interaction with generation Z, was limited to strengthening economic benefit perception. [ABSTRACT FROM AUTHOR]

This study examines the possible effects of following issues on the measurement results where Likert scales are used: (1) labeling scale midpoint, (2) ordering the answer categories (negative to positive or vice versa), (3) labeling only the extreme points vs. labeling all scale points, and (4) providing additional "no opinion" option vs. not providing this option. A field experiment was conducted on a total of 868 conveniently selected students. Students were randomly distributed one of nine different formats of the questionnaires that were designed by manipulating the midpoint labeling, extreme vs. all points labeling, the order of the points, and the existence of the "no opinion" option. Findings revealed that labeling formats produce differences in measurement results, at least for some of the variables of interest. The most impactful decision was found to be the usage of the additional "no opinion" option for the Likert scales. Research implications of the findings are discussed, and suggestions for future studies are provided. [ABSTRACT FROM AUTHOR]

One of the indicators of countries economic development is the amount of personal consumption. However consumption that goes beyond certain levels and takes form with wrong preferences brings along environmental and social threats. In 1970s, awareness of those threats increased and numbers of actors were invited to collaboration to grow beneficial and less harmful consumption practices through common action plans. Since then, during this 45 year- time period, behavioral scientists also work to contribute to the knowledge necessary to change harmful consumption habits. However Turkey originated researches on the same topic have a recent history and they are limited. This research provide a literature review of the Turkish researches on responsible consumption behaviours. In this way it bring together a diverse body of knowledge about the various forms of responsible consumption and the effective factors. In this context, responsible consumption concept is introduced, previous researches from international literature are summarized, detailed information about researches on responsible consumption behaviours in Turkey is presented and suggestions for future researches are provided. [ABSTRACT FROM AUTHOR]

Consumer Styles Inventory (CSI) was developed as a leading instrument to better understand the consumer decision making process. So far, various studies in different countries revealed equivocal results about the factor structure and dimensionality of CSI. Thus, a refined consumer styles inventory that reflects Turkish consumer decision making styles is needed. In order to address this need, to some extent, a Turkish version of CSI is developed and a field research is conducted. Data is collected from a convenience sample of 518 university students studying at public and private universities in Istanbul and Kocaeli; and 331 adults residing in Istanbul and Kocaeli by the use of self-administered questionnaire. Factor structure and dimensionality of CSI is examined by exploratory and confirmatory factor analyses. Findings are thoroughly examined by contrasting them with the results of original study. [ABSTRACT FROM AUTHOR]

This study aims to investigate the factors affecting consumers' resistance to counterattitudinal persuasive messages. In this context, effects of attitude valence, attitude strength indicators and strength of the persuaive message were investigated. Data was collected through an experimental study that was conducted on 120 participants. Analysis revealed that, contrary to expectations, all attitude strength indicators do not have an effect on resistance in the same direction. Results indicated that resistance to persuasion decreased as strength of the message increased. It was also found that resistance intensity changed with respect to the valence of initial attitude. Results, specifically unexpected findings were discussed. Research provides some important insights into understanding consumers' reaction to communication efforts. [ABSTRACT FROM AUTHOR]