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This paper discusses the role of technology and big data in the agri-food industry. With the world population growing rapidly, there is a need to produce more food to feed everyone. Agriculture is changing rapidly, and technology is playing a crucial role in this change. The concept of Agriculture 4.0 seeks to optimize every factor to minimize inputs and maximize efficiency. Big data is being collected to improve management and farm management. Precision farming is being used to predict crop development phases and yields. The European Union is lagging behind the US and China in terms of innovation and market evaluation. Innovation drives economic growth, and it goes beyond invention. Small and medium-sized enterprises are playing an essential role in driving economic growth, particularly in the agri-food business. To improve resilience and production efficiency in the agri-food business, there is a need to boost SMEs' competitiveness. The European agri-food business is lagging in terms of digitalization, but there is a significant potential for growth. Finally, technology and big data are playing a crucial role in the agri-food industry, and there is a need to evaluate contextual elements to improve farmers' technology use. [ABSTRACT FROM AUTHOR]

Technological development is universally recognized as one of the engines of economic development. This is true at both macroeconomic and microeconomic level. With regard to firms that have a behaviour oriented towards the introduction of innovation, firms that adopt new technologies, there are a number of factors that influence this process. In this paper I will focus on the human factor. The general perception is that these firms encourage their own employees to accept change more easily. The human resource, through its behaviour and attitude, can influence the process of diffusion of technology at the production system level. In order to identify the socio-economic effects of this process, we conducted a case-study exploratory research. At the same time, I also aimed at identifying the perception of the human resource over the behaviour of the management of the organization. This research is intended to be a first step that in the future can lead to a series of recommendations for production systems that aim to adopt new technologies. [ABSTRACT FROM AUTHOR]