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The article addresses the importance of marketing in authentic rural Romanian tourism, highlighting the close connection between local traditions and fundamental principles of tourism marketing. The article emphasizes the importance of providing authentic and quality experiences in traditional Romanian households, paying attention to details such as architecture, interior design, gastronomy, traditions, and local customs. To attract tourists to these authentic places, various promotional channels are employed, including specialized websites, social media, local partnerships, and themed events. The role of modern technology is highlighted in facilitating the tourist experience and collecting feedback, contributing to the continuous improvement of services and their promotion. Additionally, the article underscores the importance of active involvement of locals in the development and promotion of rural tourism, which can lead to the creation of authentic tourist products and sustainable community development. In conclusion, the essential role of marketing in promoting and developing authentic rural tourism is emphasized, with its positive impact on raising awareness of the concept of authenticity in rural areas, attracting tourists, strengthening brand image, and fostering economic growth in rural communities. Through a well-conceived and implemented marketing strategy, the resources and tourism potential of rural areas are leveraged, offering tourists authentic and memorable experiences. [ABSTRACT FROM AUTHOR]

In the context of globalization, rural tourism offers diversity in close connection with regional specificity. In this sense, there is an increase in the tourist offer oriented towards the traditional, towards the authentic. The entrepreneurial attempts to reflect the local authentic in the field of tourism are not well defined, often the specific traditional elements are not respected, creating an inappropriate mixture of architectural, gastronomic and cultural styles. Thus, the need to define the concept of authenticity in rural tourism based on vernacular culture is noted and this is the main aim of this paper. Also, theoretical items such as rural space, rural tourism, vernacular, and authenticity are defined and systematized, and essential parameters like elements, principles and methods for substantiating authentic rural tourism are synthesized. These ideas are critically analyzed, and discussed, based on representative documentation from Romanian and foreign literature to which the authors added their modest contribution. Authentic rural tourism offers interesting experiences precisely through originality, local specificity, diversity, in a cultural and geographical framework that completes the knowledge and offers the tourist a truly authentic experience. In this way, an increase in tourist interest is achieved and the foundations are laid for sustainable, representative economic activities at the rural level. [ABSTRACT FROM AUTHOR]

In contradiction with globalization, we meet the increasingly current of conservation of the traditional regional specificity of each area in Romania, the trend also found in other European countries. The study aims to promote the authentic traditional in a guest house representative for the sub - Carpathian Muntenia area. In this sense, we observe the development of rural tourism in the Sub Carpathian Muntenia area, presenting a case study based on a private tourism initiative. The guest house from "Satul Banului", Măgureni, Prahova, consists of a set of buildings organized in a specific smallholder property, which offers tourist services: accommodation, local gastronomy and tourist-cultural routes, all in the spirit of a peaceful, specific life. We argue for the traditional authentic value of each element, through a careful documentation that we will present punctually, using bibliographic references from the ethnographic and monographic literature as well as original local sources. Promoting the authentic Romanian, through a private initiative in tourism, proves to be a successful way, which draws attention to the traditional local specificity, helps to preserve the characteristic ethnographic elements. [ABSTRACT FROM AUTHOR]

The present study approaches the problem of the socioeconomic developments at county level over a ten-year interval starting with the year when Romania acceded to the European Union, and tries to highlight the main structural changes within areas such as demography, economic activities and social infrastructure within Ilfov County, which is one of the most dynamic territorial units of Romania as it capitalises its excellent position and is a polarising centre for workforce as well as for economic activities. The analysis uses statistical data from official sources, both national and European, which have been processed with classical statistical methods. The results suggest a strong dynamics of the main parameters that are relevant to demography and to economic activities, as well as a steady development of the social infrastructure. [ABSTRACT FROM AUTHOR]

Affected by high debt, online competition and geopolitical uncertainty, global tourism has been hit hard by the coronavirus pandemic crisis, halting traffic and staggering the lockdown of all countries. This paper analyzes the factors that caused tourism to collapse in 2020 and implicitly precarious economic effects. Romania will be the country studied for analysis, even if the direct contribution of tourism to GDP was 2.70% (2019) and total contribution (direct and indirect) of 5.2% (2019). The key questions posed are those related to the search for means to return to normalcy and to find ways to recover the hospitality industry. [ABSTRACT FROM AUTHOR]