4 results on '"DIY market"'
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2. Strategic innovation through massive investments in the economic crisis - Case study Dedeman
- Author
-
Fânaru Mihai
- Subjects
lcsh:HB1-3840 ,lcsh:HB71-74 ,lcsh:Economic theory. Demography ,challenger ,lcsh:Economics as a science ,investment ,economic crisis ,DIY market ,market leader - Abstract
Within any economy, investments ensure the relationship between the present and the future, between current generations and future generations. Investments are a particular class of expenses that engage the future the most, depending on their size and depending on the development and improvement of the productive potential of a company through expansion and modernization. During the economic crisis, most companies looked worried at the deployments of forces in the economic environment, dominated by a state of uncertainty that announced a new crisis. Dedeman, at that time, began expansion plans to surprise competitors, and decided that it was a good time to attack the competition with the bayonet, so Dedeman became a flagship market leader.
- Published
- 2018
3. Formation of the company development strategy
- Subjects
PEST-analysis ,оÑганизаÑÐ¸Ð¾Ð½Ð½Ð°Ñ ÑÑÑÑкÑÑÑа ,organizational structure ,SWOT-analysis ,DIY market ,development strategy ,ÑÑÑаÑÐµÐ³Ð¸Ñ ÑазвиÑÐ¸Ñ ,ÑоÑмиÑование ÑÑÑаÑегии ÑазвиÑÐ¸Ñ ,моÑиваÑÐ¸Ñ ÑоÑÑÑдников ,PEST-анализ ,ÑÑнок DIY ,анализ ÑенÑабелÑноÑÑи ,formation of development strategy ,brand ,SWOT-анализ ,motivation of employees ,analysis of profitability ,analysis of financial and economic activity ,бÑенд ,анализ ÑинанÑово-Ñ Ð¾Ð·ÑÑÑвенной деÑÑелÑноÑÑи - Abstract
ÐбÑекÑом иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ ÑвлÑеÑÑÑ ÐÐР«ÐакÑидом». ЦелÑÑ Ð²ÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ ÑвлÑеÑÑÑ Ð°Ð½Ð°Ð»Ð¸Ð· ÑекÑÑей ÑÑÑаÑегии ÑазвиÑиÑ, деÑÑелÑноÑÑи компании, внÑÑÑенней и внеÑней ÑÑÐµÐ´Ñ Ð´Ð»Ñ Ð¿ÑинÑÑÐ¸Ñ ÑеÑÐµÐ½Ð¸Ñ Ð¾ меÑÐ°Ñ Ð¿Ð¾ ее ÑовеÑÑенÑÑвованиÑ. Ðа оÑнове анализа DIY ÑÑнка бÑл вÑделен ТÐРкомпаний дано оÑÑаÑли. ÐÐ»Ñ Ð°Ð½Ð°Ð»Ð¸Ð·Ð° ÑÑÑеÑÑвÑÑÑей ÑиÑÑÐµÐ¼Ñ ÐºÐ»ÑÑевÑÑ Ð¿Ð¾ÐºÐ°Ð·Ð°Ñелей бÑла подгоÑовлена ÑÑаÑиÑÑика компании ÐÐР«ÐакÑидом». ÐÑоведен анализ ÑинанÑово-Ñ Ð¾Ð·ÑÑÑвенной деÑÑелÑноÑÑи, SWOT-анализ и PEST-анализ. ÐÑли вÑÑÐ²Ð»ÐµÐ½Ñ ÑÑÑаÑегиÑеÑкие Ñели, Ñакие как ÑкÑепление позиÑий и внедÑение ÑÐµÑ Ð½Ð¾Ð»Ð¾Ð³Ð¸, ÑÑÐ¾Ð±Ñ Ð½Ðµ оÑÑÑаваÑÑ Ð¾Ñ ÐºÐ¾Ð½ÐºÑÑенÑов, ÑвелиÑение доли ÑÑнка за ÑÑÐµÑ Ð±Ñенда и Ñ Ð¾ÑоÑей ÑепÑÑаÑии, ÑÑкоÑе-ние инÑоÑмаÑионнÑÑ Ð¿ÑÑей в компании и ÑлÑÑÑение ÑекламÑ, модеÑнизаÑÐ¸Ñ Ð² ÑÑеÑе обÑлÑживаниÑ. РеализаÑÐ¸Ñ Ð¿ÑедложеннÑÑ Ð¼ÐµÑ Ð¿Ð¾ ÑовеÑÑенÑÑÐ²Ð¾Ð²Ð°Ð½Ð¸Ñ ÑÑÑаÑегии ÑазвиÑÐ¸Ñ Ð¿ÑÐ¸Ð²ÐµÐ´ÐµÑ Ðº ÑлÑÑÑÐµÐ½Ð¸Ñ Ð¼Ð¾ÑиваÑионной ÑоÑÑавлÑÑÑей ÑоÑÑÑдников, ÑвелиÑÐµÐ½Ð¸Ñ ÑакÑиÑеÑкой вÑÑÑÑки, ÑдовлеÑвоÑÐµÐ½Ð¸Ñ ÐºÐ»Ð¸ÐµÐ½Ñов, ÑÑÐ¸Ð»ÐµÐ½Ð¸Ñ Ð¿Ð¾Ð·Ð¸Ñий на конкÑÑенÑном ÑÑнке и ÑÑкоÑÐµÐ½Ð¸Ñ Ð¸Ð½ÑоÑмаÑионной ÑвÑзи Ð¼ÐµÐ¶Ð´Ñ Ð¿Ð¾Ð´ÑазделениÑми., The object of the study is LLC "Maxid". The purpose of the final qualifying work is to analyze the current development strategy, the company's activities, the internal and external environment in order to decide on measures to improve it. Based on an analysis of the DIY market, the top companies given to the industry were highlighted. For the analysis of the existing system of key indicators, statistics of the company âMaxidomâ was prepared. The analysis of financial and business activities, SWOT-analysis and PEST-analysis. Strategic goals were identified, such as strengthening positions and introducing technology to keep up with competitors, increasing market share through brand and good reputation, accelerating information paths in companies and improving advertising, and modernizing services. The implementation of the proposed measures to improve the development strategy will lead to an improvement in the motivational component of employees, an increase in actual revenue, customer satisfaction, a strengthening of positions in a competitive market and an acceleration of informational communication between departments.
- Published
- 2019
- Full Text
- View/download PDF
4. Assessment of the state and prospects of development of retail chains in the DIY segment
- Subjects
ÑÑавниÑелÑнÑй анализ ,ÑозниÑнÑе ÑоÑговÑе ÑеÑи ,comparative analysis ,леÑÑамеÑлен ,ÑÑнок diy ,efficiency ,ÑÑÑекÑивноÑÑÑ ,lerua merlen ,retail ,retail trading networks ,ÑиÑейл ,diy market - Abstract
ЦелÑÑ Ð²ÑпÑÑкной квалиÑикаÑионной ÑабоÑÑ ÑвлÑеÑÑÑ Ð¾Ñенка ÑоÑÑоÑÐ½Ð¸Ñ Ð¸ пеÑÑпекÑив ÑазвиÑÐ¸Ñ ÑозниÑной ÑеÑевой ÑоÑговли СанкÑ-ÐеÑеÑбÑÑга в Ñелом, а Ñакже глобалÑной ÑоÑговой ÑеÑи «ÐÐРУÐÐÐÐ ÐÐл, ÑпеÑиализиÑÑÑÑейÑÑ Ð½Ð° ÑÑнке DIY. Ð ÑезÑлÑÑаÑе пÑоведенного иÑÑÐ»ÐµÐ´Ð¾Ð²Ð°Ð½Ð¸Ñ Ð±Ñли вÑÑÐ²Ð»ÐµÐ½Ñ Ð¾ÑновнÑе ÑенденÑии ÑеÑевой ÑоÑговли СанкÑ-ÐеÑеÑбÑÑга, пÑоведен анализ ÑоÑговой ÑеÑи «ÐÐРУÐÐÐÐ ÐÐл и оÑделÑнÑÑ ÐµÐ³Ð¾ подÑазделений, а Ñакже опÑÐµÐ´ÐµÐ»ÐµÐ½Ñ ÐºÐ¾Ð½ÐºÑÑенÑнÑе пÑеимÑÑеÑÑва ÑеÑевÑÑ ÑоÑговÑÑ Ð¾ÑганизаÑий, ÑÑнкÑиониÑÑÑÑÐ¸Ñ Ð½Ð° ÑегионалÑном ÑÑнке., The purpose of the final qualifying work is to assess the state and prospects of development of the retail network of St. Petersburg as a whole, as well as the global trading network LERUA MERLEN specializing in the DIY market. As a result of the study, the main trends in the St. Petersburg network of trade were identified, the LERUAMERLEN trading network and its individual divisions were analyzed, and the competitive advantages of chain trading organizations operating in the regional market were determined.
- Published
- 2019
- Full Text
- View/download PDF
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