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Encouraging healthy and personalized nutrition has become one of the EU strategic lines and, since 2015, the third sustainable developed objective promoted by the United Nations aims to ensure healthy lives and promote well-being for all ages. One approach to address this objective is to provide information to consumers through the labeling of food products. However, it has been scientifically proven that some food products provide an approximation of their nutrient content on the food packages, which might mislead consumers. Hence, this study examines consumers’ acceptance of precise nutrient labeling (nutritional facts and nutritional claims related to fat and salt content) on dry-cured ham (Jamón Serrano) in a virtual supermarket. The study was conducted in Zaragoza (Spain) on 161 consumers. In a virtual supermarket that mimics a real-life environment, participants were presented with a choice set of six alternatives and a no-buy option and were asked to choose their most preferred ham. The results indicate that Spanish consumers preferred dry-cured ham with a conventional nutrition label while the low salt content nutrition claim did not affect preferences.

Ternasco de Aragón

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Published

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Financiado por Gobierno de Aragón, a través del Fondo de Inversiones de Teruel (años 2019 y 2020), con la participación del Gobierno de España (Ministerio de Política Territorial)

Published

Published

Some of the major issues of this century are environmental damage, availability of resources and health concerns, especially, obesity. From this perspective, consumers can make a difference depending on their eating behavior and their consciousness to minimize food waste. One way to make children more aware of the environment and induce them to eat healthier food in the future might is the introduction of educational games made by food waste through which they learn by playing the importance of the environment and the impact of their health of food they eat. In this study we investigated the parent’s behavior and how much they are willing to pay for a kind of food products with educational and eating scope. The sample was set at 300 individuals and a hypothetical choice experiment was used to estimate parent´s preferences for different alternative of game food product. The results indicate that preferences´ parents are in line with the European strategy “From farm to fork” where it is recommended moving to a more plant-based diet in order to reduce life-threatening diseases, and also environmental impact of the food system. Parents are willing to pay more for the product with the book with healthy eating habits.

In Europe, in the Farm to Fork Strategy (FTFS), published on 20 May 2020, has been indicated for the 2022 the harmonization of all nutritional labelling introduced by European countries voluntarily, following the art 35 of the Regulation 1196/2011. Actually, different countries have introduced front-of-pack nutrition labels (FoPNL) as a tool to help their citizens to make healthy decisions when shopping. For example, Nutri-Score has already been endorsed by a number of European countries, Spain being the second country adopting it (2018) and rejected by some others, like Italy that claims it penalizes Made in Italy food products, especially the EU quality certified. This study analyses Spanish consumer’s choices and understanding of Nutri-Score, NutrInform Battery and Multiple Traffic Light. 400 Spanish consumers participated in an online survey during the fall 2020 and a Discrete Choice Experiment was implemented (DCE). The primarily analysis indicate that Spanish consumers value positively the FoPNL, but Nutri-Score was not preferred as the best option since the most valued was the NutrInform Battery Published

Malnutrition, obesity and climate change represent the great threats for the World population which, in 2050, according to the estimates of the United Nations, will reach 9,700 million inhabitants. To mitigate this effect, the practice of eating insects (Entomophagy) is a future challenge for food, feed security and also a global concern about the global sustainable and safe utilization of resources. In line with this issue, one of the big distribution channels in Spain, Carrefour, has started to introduce edible insect food in their shelf’s lines. In contrast and despite the great advertising campaign, the sales still very low. The present study focuses on Spanish consumer's behavior for edible insects and the potential barriers preventing its consumption, in particular, we focused on an insect-made snack. To achieve this aim, we collected 161 consumers with an online survey during Spring 2020. We used cluster and factorial analysis to profile Spanish consumers. The results confirmed that consumers did not accept the snack with insect flour in terms of organoleptic attributes and price, except for younger aged people with higher study level and income.

Encouraging healthy and personalized nutrition has become one of the EU strategic lines and since 2015, the third sustainable developed objective promoted by the United Nations aims to ensure healthy lives and promote well-being for all ages. One approach to address this objective is to provide information to consumers through the labelling of nutrients that a food product contains. However, it has been scientifically proven that many food products provide an approximation of their nutrient content on the food packages, which might mislead consumers. Hence, this study examines consumers’ acceptance of precise nutrient labelling (nutritional facts and nutritional claims related to fat and salt content) on dry-cured ham (Jamón Serrano) in a virtual supermarket. The study was conducted in Zaragoza (Spain) on 161 consumers. In a virtual supermarket that mimics a real-life environment, participants were presented to a choice set of 6 alternatives and a no-buy option, and were asked to choose their most preferred ham. The results indicate that Spanish consumers preferred dry-cured ham with a conventional nutrition label while the low salt content nutrition claim does not affect consumers

Agradecimientos: FITE MIEL 2 “Recuperar la miel para recuperar el territorio” y Ayuda PRE2019-087635 financiada por MCIN/AEI /10.13039/501100011033 y FSE “El FSE invierte en tu futuro”

Some of the major issues of this century are environmental damage, availability of resources and health concerns, especially, obesity. Food production and the current model of food consumption contribute to make these issues bigger. From this perspective consumers can make the difference depending on their eating behavior and their consciousness to minimize food waste. One way to make children more aware of environment and induce them to eat healthier food in the future might be the introduction of educational games made by food waste through which they learn by playing the importance of the environment and the impact of their health of food they eat. In this study we investigated the parent’s behavior and how much they are willing to pay for a kind of food products with educational and eating scope.The study took place in Spain. The sample was set at 300 individuals randomly stratified by sex, age and province and the target sample were parents of children aged 4 to 12 and a hypothetical choice experiment was used to estimate parent´s preferences for different alternative of game food product. The results indicate that the behavior showed by these parents are in line with the European strategy “From farm to fork” where it is recommended moving to a more plant-based diet in order to reduce life-threatening diseases, and also environmental impact of the food system. In our investigation consumers are willing to pay more for the product with a storybook related to healthy eating habits or recyling better than no storybook. This research was funded by FP7-MC-CIG-332769, fighting against obesity in Europe: the role of health-related claims in food products (OBESCLAIM). The authors would like to thank to Iberfunghi start-up to provide us all the information about their novel mushroom-plant game product.