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The main goal of the paper is to illustrate, deeply reflect and highlight how the employees demands and their expectations had evolved through time and correspondingly how companies should address the anticipated challenges that might come along with these changes. Within the current turbulent and dynamic business environment managers need to be highly aware of their employee level of motivation in order to keep and possibly to increase their company’s competitiveness. From a methodological point of view, the paper uses an empirical analysis designed such as to better provide a set of relevant and valuable data, information and knowledge that would have to be used in order to anticipate the trend and expected dynamics of employees’ demand and their corresponding expectations. Enterprises should make efforts to anticipate these potential complex changes that are starting to materialize. These emerging challenges might bring diversification and amplified volatility of the main influencing factors that will determine companies to better identify and to find more efficient and effective ways to adapt their Human Resource strategies and policies in order to assure a sustainable increase of labour productivity that would highly and constantly contribute to obtain, keep and support their company competitiveness based on a long-run competitive advantage.

This paper contributes to the literature dedicated to the interlinkages between cryptocurrencies and currencies by investigating whether Bitcoin price movements affect the exchange rates of a sample of nine European countries with non-euro currencies. By resorting to the novel unconditional quantile regression, we show that there is a statistically significant link between Bitcoin price movements and changes in nominal exchange rates. In normal market conditions, an increase in the price of Bitcoin can be associated with an appreciation of the currencies from our sample, while during the COVID-19 pandemic, the relationship inversed. In addition, we find heterogeneities in this relationship, depending on the level of change in the nominal exchange rate. The results emphasize the relevance of Bitcoin price movements to the conduct of monetary policy through the exchange rate channel and that investors in cryptocurrencies and various financial assets denominated in the currencies from our sample can benefit from diversification by including both types of assets in their portfolios.