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Today we are witnessing the increasingly insistent formation of visual stereotypes. The continuous repetition of these modules, used in similar situations, makes it easier to interpret them, so much so that they can now be considered elements of a common language: a figurative language to be investigated in the context of the anthropology of visual communication. The Sicilian family photos collected in this essay belong to this category of cultural products and allow us to reflect on the different articulations of cultural phenomena.